featured – Page 9

NVIDIA CloudXR 4.0 Enables Developers to Customize the SDK and Scale XR Deployment

developers, Development, Events, extended reality, featured, News, NVIDIA / Shannon Garcia / March 27, 2023

In January, NVIDIA announced new products and innovations at CES 2023. At this year’s NVIDIA GTC, “the developer conference for the era of AI and the metaverse,” NVIDIA announced the latest release of CloudXR. Businesses can definitely look forward to boosting their AR and VR capabilities with the new NVIDIA CloudXR developments, enhanced to bring more flexibility and scalability for XR deployments.

The latest release augurs well for developers looking to improve the customer experience while using their apps whether on the cloud, through 5G Mobile Edge Computing, or corporate networks.

In CloudXR 4.0, new APIs allow flexibility in the development of client apps as well as in using various distribution points to deliver XR experiences. Scalability in multi-platform use is another plus as broader options for CloudXR interface are likewise made available. The new NVIDIA CloudXR also makes it possible for developers to create custom user interfaces through the use of Unity plug-in architecture.

Among the benefits that developers can enjoy with the new NVIDIA CloudXR 4.0 are:

No Need for OpenVR or OpenXR Runtime – CloudXR Server API lets developers build CloudXR directly into their applications, although OpenVR API via the SteamVR runtime continues to be fully supported by the new version.

More Deployment Options With the Use of the Unity Plug-in – Developers can build on the Unity engine and create a full-featured CloudXR Client using Unity APIs.

NVIDIA CloudXR 4.0 - Unity Plug-in

Reduced Lag and Delay Problems Through the l4s Technology – Lags on interactive cloud-based video streaming are reduced as the new NVIDIA CloudXR release makes use of a convenient “togglable” feature in the implementation of the advanced 5G packet delivery optimization.

More Immersive Experiences With the New NVIDIA CloudXR Developments

The new NVIDIA CloudXR developments now make it possible to provide more immersive high-fidelity XR experiences to the users. Developers and businesses can offer high-performance XR streaming to their customers through the most accessible platforms and devices. They can now customize their applications to give the kind of XR experiences their customers are looking for.

“At VMware we’re using NVIDIA CloudXR to enable our customers to stream high-fidelity XR experiences from platforms, like VMware Horizon, to standalone VR devices running VMware Workspace ONE XR Hub,” said VMware Director of Product Management, Matt Coppinger, in a press release shared with ARPost. “This gives our customers the power of a graphics workstation along with the mobility of a standalone VR device.”

With CloudXR 4.0, developers are able to improve integrations and consequently the overall performance of their apps and solutions.

NVIDIA also revealed strategic partnerships with tech companies like Ericsson and Deutsche Telekom to ensure that integrations, specifically of the L4S, into the new NVIDIA CloudXR developments, are implemented seamlessly.

The availability of high bandwidth, low latency networks for optimal streaming performance are also assured through these alliances. Head of Deutsche Telecom’s Edge Computing, Dominik Schnieders, reiterates how they believe that the CloudXR and L4S optimization is a critical component of streaming XR for both enterprises and consumers in the public 5G network.

Most Requested Features on the New NVIDIA CloudXR Developments

The new version of the CloudXR puts together more “in-demand” features. Among these are: generic controller support, call back-based logging, and flexible stream creation. This demonstrates great responsiveness to the needs of the XR developer community and is perceived as a significant improvement in the distribution of enterprise XR software.

NVIDIA CloudXR 4.0 Enables Developers to Customize the SDK and Scale XR Deployment Read More »

Coach Partners With ZERO10 on AR Try-On Tech for Metaverse Fashion Week

augmented reality, Beauty & Fashion, Events, fashion, featured, metaverse, News, try-on / DJ Henderson / March 24, 2023

The second edition of Metaverse Fashion Week (MVFW) is set to take place at the end of this month in Decentraland’s Luxury District, where global brands will feature their digital wearables. MVFW is a four-day-long event that combines fashion and AR try-on technology to offer a unique, immersive experience to attendees.

Metaverse Fashion Week 2023 -Arena

Metaverse Fashion Week, which will run from March 28–31 this year, will see the participation of luxury brand Coach for the first time, showcasing its products in the virtual show. The event brings together top designers and brands, making it an exciting opportunity for Coach to showcase its signature leather-made products in the metaverse.

ZERO10’s AR Try-On Tech Highlights Coach’s Iconic Tabby Bag

In collaboration with ZERO10, Coach will introduce its iconic Tabby bag with a unique AR enhancement as part of its upcoming activation during MVWF. The feature will be accessible via the ZERO10 app, allowing users in Decentraland to try on the product virtually, providing a new and engaging way to experience the brand.

The AR enhancement effect, which makes use of cutting-edge technology, adds a unique touch to the virtual fashion event and provides visitors with a dynamic way to interact with Coach’s products. Using AR try-on, shoppers may virtually try on clothes, accessories, and even cosmetics before making a purchase. Buyers interested in a product can virtually see how they might look in it.

As a global digital fashion platform, ZERO10 offers AR try-on technology to brands and independent creators. Through its iOS app, users can try on digital clothing in real time using their phone camera, collect items in a virtual wardrobe, and create shareable content for social media.

The digital collections are collaborations with both emerging and established fashion brands, designers, musicians, and artists and are released in limited drops within the app. The app’s cloth simulation technology simulates fabric flow, while the body tracking technology lets users try on virtual outfits for unique social media photos and videos.

Blending Tradition and Innovation

This year’s Metaverse Fashion Week theme, “Future Heritage,” encourages both traditional and emerging fashion designers to engage and work together. As part of the upcoming event, brands will conduct interactive virtual experiences both on and off the runway.

Dolce & Gabbana plans to exhibit pieces from its Future Reward digital design competition. Tommy Hilfiger intends to launch new wearables on a daily basis, along with products powered by artificial intelligence. DKNY will have a pop-up art gallery and restaurant called DKNY.3. Adidas, like Coach, will make its MVFW debut this year. For owners of its “Into the Metaverse” non-fungible token (NFT) collection, the sports brand will debut its first set of digital wearables.

Metaverse Fashion Week 2023 brands

Coach will also participate in Brand New Vision (BNV), a Web3 fashion ecosystem that enables attendees to try on wearables from various global brands seamlessly and instantly. BNV has created specifically designed stations to showcase the digital clothing collections created in partnership with top brands such as Tommy Hilfiger, Carolina Herrera, Michael Kors, and Vivienne Tam. Moreover, a newly built “Fashion Plaza” will also exhibit emerging digital fashion possibilities.

MVFW Open Metaverses and Web3 Interoperability

Dr. Giovanna Graziosi Casimiro, Decentraland’s head of MVFW, remarked that they are honored to carry on the Metaverse Fashion Week tradition this year. “We are seeing the return of many luxury fashion houses, and also the emergence and elevation of digitally native fashion. We are excited to see the world’s greatest fashion minds engaging in digital fashion and exploring what it can mean for their brands, and for their communities,” she said.

This year’s MVFW will highlight the force of interoperability across open metaverses while expanding the boundaries of what digital fashion can be. MVFW23, organized by Decentraland and UNXD, is an immersive art and culture event, in association with the Spatial and OVER metaverses, that welcomes fashionistas from all over the globe to gather, mingle, and witness the most recent breakthroughs in digital fashion.

Fashion brands trying on various virtual technologies like AR try-on is a testament to their commitment to staying at the forefront of the latest technology trends and providing their customers with unique and immersive experiences.

Coach Partners With ZERO10 on AR Try-On Tech for Metaverse Fashion Week Read More »

SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology

AR experiences, AR games, Events, extended reality, featured, SXSW, VR experiences, XR experience / DJ Henderson / March 23, 2023

The South by Southwest® (SXSW®) Conference and Festivals has once again taken the world by storm, delivering a jam-packed 10-day event featuring a variety of activities for audiences to explore. Hosted in Austin, TX, SXSW 2023 ran from March 10–19, 2023.

Attendees from around the globe also got the chance to immerse themselves for a couple of days in the fantastical world of the SXSW XR Experience. SXSW 2023 boasted a brand new look and feel this year, complete with Congress Avenue and Red River Cultural District creatively merged together and set afloat in space. The amazing visuals and virtual elements were designed in collaboration with VRROOM, a social XR platform for live shows in the metaverse, and world-renowned artists.

SXSW 2023 was especially exciting for those interested in virtual and augmented reality. XR programming and events this year included the XR Experience Competition, XR Experience Spotlight, XR and Metaverse Conference Track, and many other XR-related sessions. While SXSW 2023 was primarily in-person, attendees were also engaged with the XR Experience World through VRChat and other online immersive events.

SXSW 2023: A Quick Peek at Event Highlights

The SXSW 2023 event was packed with exciting and immersive experiences for attendees to enjoy, including several standout highlights. Among the highlights was the “Neo-Wulin: The Era of Black Ark” virtual performance series, the first of its kind in China. Created by the OXYZ3 team, this concert experience featured musicians in their own unique musical world that combined performance, exhibition, and social interaction. Even more exciting, the virtual world could be constantly extended.

Neo-Wulin - The Era of Black Ark - SXSW 2023

Attendees were also treated to other immersive and engaging virtual music experiences. Web7, Le Juiice, and Maxence performed at the VRROOM Alpha Party, a live immersive concert in VR, in partnership with Deezer and Pico. Each of these emerging French artists performed in different virtual worlds.

Then, there was also the Metaverse Music Concert, presented by YOOM and Active Theory. The interactive, volumetric music concert took concertgoers into a special metaverse space inspired by the famous 6th Street in Austin, Texas.

SXSW 2023 also offered a range of compelling conference sessions across 15 tracks, including interactive tracks exploring science, technology, culture, government, and more; film tracks covering both the creative and business elements of film and TV production; and music tracks featuring content on the making, marketing, impact, and future of music.

Moreover, SXSW 2023 included several competitions, such as the SXSW Innovation Awards, SXSW Pitch, and SXSW EDU, as well as the SXSW Film & TV Festival and the SXSW Music Festival, both of which offered a wide range of content and experiences for attendees to enjoy.

A Marvel of Innovation – Multi-sensory Augmented Reality Gaming

Every year, the SXSW Innovation Award honors the most innovative and forward-thinking technology, design, and creative work in various industries, including music, film, and interactive media. This year’s SXSW 2023 awards featured over 50 digital projects from around the world, classified into 14 different categories such as Artificial Intelligence, Health and MedTech, and Sustainability.

Time Investigators AR game at SXSW 2023 One of the finalists in the Convergent Gaming category was Time Investigators, a multi-sensory augmented reality game by Picture This Productions and Mary Rose Museum. The AR game players become Time Detectives, investigating the sinking of Henry VIII’s favorite ship, the Mary Rose, which claimed the lives of almost all the 500 soldiers and sailors on board.

Project Director Charlotte Mikkelborg consulted with Dr. Alex Hildred, Mary Rose’s Head of Research, to make the experience as realistic and as true to history as possible. Time Investigators, which also took the Award for Convergent Gaming home, immerses players in the sights, sounds, and even smells of life on board the ship almost 500 years ago.

Reflecting the true diversity of our world then and now, the game brings players on a roller-coaster journey through history. Players choose a character and receive a mission from the king. Using their smartphones as spyglass, they unravel secrets from the past. Then they follow a trail to solve the mystery and complete their mission. The app is available for both Android and iOS devices.

Cutting-Edge XR Experiences That Push the Boundaries of Storytelling and Technology

The SXSW XR Experience showcases the latest in immersive technology and XR. For many years now, it has provided creators and developers with a platform to showcase their innovative projects. It has also allowed attendees to immerse themselves in cutting-edge XR experiences that push the boundaries of storytelling and technology.

The SXSW 2023 XR Experience gave us the latest and most innovative immersive experiences, from VR concerts to interactive installations. Three standout experiences include the aespa VR Concert, Once A Glacier, and Symbiosis.

Aespa at KWANGYA

Aespa, a South Korean girl group formed by SM Entertainment, presented the world premiere of their VR concert at KWANGYA at the SXSW 2023 XR Experience. In the virtual world of KWANGYA, created by SM Culture Universe, the four-member K-pop group performed their debut song “Black Mamba” and “Illusion” to a global audience.

aespa vr concert at kwangya - SXSW 2023

The concert was captured using AmazeVR’s proprietary technology, which delivers high-definition stereoscopic live-action footage. Unreal Engine-based VFX tools, AI modules, and other state-of-the-art production software were used to deliver the next stage of music.

To offer more fans the opportunity to meet face-to-face with the members of aespa and see their performance up-close in 9K+ resolution, the aespa concert at KWANGYA will soon be launched on major VR headset platforms.

“Once a Glacier” – A One-of-a-Kind Story Experience

A 10-minute VR film Once A Glacier, which had its world premiere at SXSW 2023, merges the interactive world of glaciers and 360 storytelling. The experience was created by Director and Writer Jiabao Li, and Executive/Creative Producer Jenny Qinya Guo, who guided the narrative filmmaking within VR technology.

One a Glacier VR film - SXSW 2023

Utilizing real-world audio collected by Jiabao Li from glaciers in Alaska, the experience offers a multi-sensory journey into the heart of glacier culture with the smells of the glacier, swamp, freezer, and museum being released as the story progresses. The team used satellite data of Matanuska glaciers to model the disappearing glaciers in the experience. The contrast of scale within the experience is remarkable. It clearly showed the contrast between an enormous glacier during the first expedition and the tiny ice that was left of it in the latter part of the story.

The experience merges technology with storytelling to offer a better understanding of climate change and its effects on our world. Through the use of VR technology, the audience can participate in helping save the last glacier ice with a young girl. It also incorporates the Himalayan process of marrying a male glacier and a female glacier to grow a “glacier” over time for irrigation, showing where agriculture and ancient wisdom converge.

The final scene where the girl’s chunk of the glacier is auctioned to a group of cosmopolitan elites reflects the irony that despite being the largest climate change contributors, the elites are still the ones who can preserve the last remnants of the natural world for themselves. The use of VR technology allowed the audience to participate in the action of helping save that last glacier ice while also addressing the commodification of nature by elites.

“Symbiosis” – Merging Humans, Technology, and Nature

Symbiosis is a multi-sensory XR experience created by Dutch interdisciplinary artist collective Polymorf, in collaboration with Studio Biarritz. Polymorf brought Symbiosis to the US for the first time in November 2022, and it got its Texas premiere at SXSW 2023.

The experience takes place in a fictional world set 200 years into the future. In this world, humans have merged with technology and nature to become a symbiont—a human-animal and human-machine hybrid. The biotope now teems with genetically altered life forms, enhanced biochemical life, robots, autonomous intelligent systems, and other artificial or enhanced forms. In this world, all share resources and cohabitate in symbiosis.

When participants enter the virtual world, they become both a spectator and a performer. They choose a symbiotic role and interact with their surroundings. Through individualized haptic suits, soft robotics, taste and smell-based story elements, and VR headsets with olfactory fixtures, they experience a fully immersive, multi-sensory world that engages all five senses. The experience culminates in a collective eating ritual where participants share virtual and real foods.

An Exciting Year Ahead for the XR Industry

The pace of technological innovation is only going to accelerate as we continue to push the boundaries of what is possible. As we look ahead, it is important to keep in mind that these new technologies will bring not only new opportunities but also new challenges. It will be critical to approach these innovations with a keen awareness of their potential impact on society and the environment, and to work together to ensure that we harness their power for the greater good.

Still, the future of the XR industry is full of promise, and the possibilities are endless. By embracing the spirit of innovation and collaboration, we can build a brighter tomorrow for ourselves and for generations to come.

SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology Read More »

Rokid Launches New AR Glasses Rokid Max

AR glasses, featured, News, rokid / Mike M. / March 22, 2023

AR smart glasses company Rokid has just launched its next consumer product, “Rokid Max.” Shipping isn’t scheduled to start until the end of April, but here’s everything that we know about the glasses so far from a shared press release and user manual.

The Specs

Like most consumer AR glasses on the market today, Rokid Max is presented exclusively as a virtual screen for mirroring a smartphone. That can mean online content, downloaded movies, games, or any productivity apps. Users can also switch to a “3D mode” for viewing 3D content in an app or WebXR experience.

As viewers, they have some solid specs. The lenses themselves offer a 1080p micro-OLED display for content running at a 120Hz refresh rate. They clock in at a 50-degree field of view (which lands solidly between the two main competitors – Nreal’s Air and Light models). The resulting virtual screen is comparable to a “215-inch boundaryless display from [19 feet] away.”

The glasses also offer manual diopter adjustment via a dial over each lens. According to the release, this can be used by non-glasses-wearing users to sharpen the image, or by those users who normally need prescription lenses. Users will also be able to adjust audio settings which include noise cancellation for maintaining privacy and sound quality, though this option will be available within a couple of months post-delivery.

The total hardware itself is no wider than a pair of glasses and just under three-quarters of an inch thick, though it’s unclear whether that includes an optional nose pad and a “blackout cover” for over the lenses. They weigh in at less than a fifth of a pound. The glasses do fold, and come with a carrying case.

Rokid Max AR glasses

As the glasses do not have their own onboard battery, they do require a hard connection to the streaming device, similar to other consumer AR glasses. Rokid Max will be available for preorder from the manufacturer starting today, for $439. During the presales period, which runs until April 30, there’s a $20 discount with the code “ROKIDPRESS20OFF”.

How Does Rokid Max Square Up?

Rokid Max is an interesting product. The glasses have their biggest competitor in Nreal Air, so we can hold them up to each other to understand Rokid’s position in the market.

Nreal Light has a few things going for it. First, it’s slightly cheaper. Second, it can connect to gaming consoles and laptops as well as mobile phones. Nreal Air also has a limited but promising 3DoF AR input system. Something like that might be true of Rokid as well, but none of the materials shared with ARPost mention it.

Rokid Max hits back in a couple of key areas. It has a slightly larger field of view, which is a pretty big deal when comparing what are essentially media viewers. Further, Rokid has a lot of cool modular components.

Manual diopter controls are a big deal, particularly for people that need glasses. Nreal offers corrective lenses for their glasses, but it’s a paid accessory so if you need glasses, Nreal’s lead in the price category disappears immediately. The removable nose pad is also a cool option.

Finally, the blackout cover is a really cool play, particularly for productivity. AR glasses tend to be “sunnies” because blocking light from the outside improves immersion and viewing comfort and quality. In entertainment applications, there aren’t really any drawbacks to that, but in productivity settings, it can make it harder for you to see your environment as well as the display.

AR glasses Rokid Max

There’s one potential concern I have about this. Darkening the environment also means that the display doesn’t have to run as bright, which saves battery and reduces heat. If the light blocker is optional, that may mean that the display is working harder than it has to, which could have negative effects on the battery life and some other elements.

We’ve Got Our Eyes On You

We wish Rokid Max the best. We have to. We’re still so early on in the field of consumer AR glasses that every new entry is a winner. But, more than that, while there are some things that we could ask of Rokid, the glasses introduce a lot of killer innovations that certainly set it apart.

Rokid Launches New AR Glasses Rokid Max Read More »

Get Ready to Battle in Space With Valo Motion’s Latest MR Game Release Astro Blade

augmented reality, featured, gaming, location-based AR, Mixed Reality, MR games / Mike M. / March 21, 2023

Last year, Valo Motion launched ValoArena, a mixed reality playground, in the US. Now, the company is back with an exciting MR game release – Astro Blade.

The Finnish game company, known for designing and developing cutting-edge interactive mixed reality games, has recently released a new space-themed game which can now be played in ValoArenas across the country. This interstellar adventure in a galaxy far, far away is sure to give you and your friends a thrilling time. So, get ready to take part in an action-packed battle in space and become a virtual superhero.

Blast Into Space With Valo Motion’s MR Game Astro Blade

Step into the world of the company’s MR game Astro Blade, where players become virtual holograms fighting in the hangar of a futuristic spaceship. Players can arm themselves with laser swords or spears and protect themselves with shields.

The game is inspired by classic fighting games and space-themed classics like Star Wars lightsaber battles. But what sets it apart is the technology behind ValoArena that makes it possible to bring these classics to life in an entirely new way.

ValoArena’s mixed reality system allows players to fully immerse themselves in the game’s interstellar world, where they can battle against friends and foes alike. The technology accurately tracks players’ movements, making the experience incredibly lifelike and realistic. With stunning graphics, exciting sound effects, and interactive gameplay, Astro Blade is a unique experience.

A Social and Safe Game

Valo Motion’s MR game Astro Blade is designed for up to six people. It is suitable for 8 to 14-year-olds, but it can be enjoyed by both young and adults. Those who grew up wielding imaginary lightsabers as pretend Jedis would definitely love this game. The game company has also paid special attention to making the game safe for younger players, which makes the game great for families with diverse age segments.

Valo Motion - ValoArena MR game Astro Blade

The game is very social and interactive. The actions of other players directly affect what you should do next, making it an excellent addition to ValoArena’s game offerings for small groups. They want players to feel like superheroes in a fighting game and be able to come up with their special moves without limitations.

Where and How to Play Astro Blade

Astro Blade can be found in various locations worldwide where Valo Motion products are available. You can check out their interactive map to find the nearest ValoArena to your location.

According to the company, “Astro Blade is also a part of Valo Motion’s mission of empowering people to move more and be physically active but also have a lot of fun while doing it. n Astro Blade the players use their entire body to play the game and an intense sword duel among friends is guaranteed to make them sweat!”

Astro Blade is designed to be an interactive and social game, so players can work together in teams or compete against each other. It’s a fun and exciting way to experience the latest in mixed reality gaming.

The Future of Gaming

Astro Blade is a testament to the power of mixed reality and how it can bring classic gaming experiences to life in new and exciting ways. As the popularity of MR releases like Astro Blade continues to grow, we can expect to see them become an increasingly ubiquitous part of the gaming landscape.

Astro Blade MR game by Valo Motion - ValoArena

For players, MR offers a unique and interactive experience that allows them to socialize and have fun in a way that traditional gaming simply cannot match. And for amusement and entertainment centers, investing in MR technology can provide a competitive advantage by offering a cutting-edge gaming experience that attracts customers and keeps them coming back for more.

Looking to the future, it’s clear that MR is set to play an even bigger role in gaming. With advancements in technology, we can expect to see even more immersive and interactive experiences that blur the line between the real and virtual worlds.

So, whether you’re a gaming enthusiast or an amusement center owner looking to stay ahead of the curve, it’s clear that MR has its place in the future of gaming. It’s an exciting time to be a part of the gaming industry.

Get Ready to Battle in Space With Valo Motion’s Latest MR Game Release Astro Blade Read More »

The Future of VR: What’s Next for the World of VR Gaming?

featured, gaming, interview, virtual reality, VR games / DJ Henderson / March 20, 2023

The VR gaming market is constantly evolving and has grown significantly in the past few years. With key developments in VR technology, hardware, and software driving the market forward, VR game revenues are projected to increase sixfold in five years, from $0.5 billion in 2019 to $3.2 billion in 2024.

However, declining sales of VR headsets dampen this positive outlook. In the United States, sales in 2022 dropped by 2%, from a year earlier, to $1.1 billion in December 2022. Moreover, 2023 is expected to be another slow year for the VR market, with a weak economy and inflation causing non-essential purchases like VR headsets to be put on hold.

Now many are wondering what the near-term future holds for VR. Marcus Segal, CEO and founder of ForeVR Games, shares his thoughts on the current state of VR and what’s in store in the future.

Dissecting the Decline in the VR Gaming Market

Asked about why VR sales have declined in the US despite the launch of Quest Pro and other highly-anticipated VR devices, Segal said that there are many factors at play. According to him, the decline could be due to a recession or a market correction following COVID-19.

“When all signs point to a financial downturn, people hold on more tightly to their money,” Segal told us. Or it could be the excitement about new headsets coming from Sony, Apple, Pico, and HTC that is keeping potential buyers on the sidelines.

Then we also have to factor in the return to in-person social gatherings, so VR gaming now has to compete with movie theaters, concerts, and other live experiences as the world returns to in-person social gatherings.

Like in any other industry, the recent decline in VR sales is disheartening, but, according to Segal, this is not uncommon in nascent industries.

It is worth noting that the market is not as bleak as it appears. Despite the seemingly downward trend, a flood of new VR headsets is coming from Sony, Pico, Apple, HTC, and more. Competition between manufacturers means better products, lower prices, and a larger user base for VR gaming in the future.

Segal suggests “try before you buy” mall installations, immersive classroom settings, and other creative efforts to drive consumer awareness.

Barriers to VR Adoption

Segal also notes that while VR has made significant progress in recent years, there are still some barriers to adoption, including cost and the need for powerful hardware. He believes that the biggest barrier to VR adoption is still the form factor. New headsets’ design must be lighter and less bulky to become more appealing and comfortable to use.

According to Segal, discoverability is also a challenge for VR. Traditional forms of advertising are not as effective, and manufacturers need to get headsets into the hands of consumers who haven’t tried VR yet. He stresses that sustaining and improving engagement is critical to VR’s success.

Lastly, Segal stressed how crucial accessibility is for VR adoption. Games must be playable for people of all ages and abilities. ForeVR Bowl is an example of this, designed to be played with a single button in a seated or standing position.

The Role of Content in Driving VR Adoption

One of the biggest drivers of VR adoption is compelling content. Segal believes that game developers have a critical role to play in shaping the future of VR. “Game developers need to reach new audiences, and that requires manufacturers promoting new games and hidden gems,” he said. “We as developers also need retention features and content to motivate players to pick up their headsets and plug in more frequently.”

As a former Zynga executive, Segal witnessed the power of social games, like FarmVille, to connect hundreds of millions of people of all ages. “In my view, play is one of the best things about being alive,” he said. For ForeVR Games, the focus is on taking the feeling of connection in play to the next level with VR, allowing players to feel as though they are in the same location regardless of their physical distance.

Customization is also key, allowing players to have fun while improving their skills over time. Segal explains, “Today, we believe that the most successful VR games and experiences are those that are easy to pick up and play, but also offer depth and complexity for players who want that option.”

A Future of Growth and Innovation in VR Gaming

The world of VR gaming holds immense potential for growth and innovation. As game developers like ForeVR Games continue to push the boundaries of what is possible in VR and advancements in hardware technology emerge, entrepreneurs have many reasons to be optimistic as they venture into VR gaming.

However, success in VR gaming requires a passionate team that sees challenges as opportunities to further what is possible, and the ability to listen to and incorporate feedback from the player base.

As the VR industry continues to evolve, those who are willing to take on the challenges and embrace the opportunities can shape the future of this exciting and dynamic field.

The Future of VR: What’s Next for the World of VR Gaming? Read More »

Treble Technologies Brings Realistic Sound to Virtual Spaces

audio, featured, Immersive Technology, virtual reality / DJ Henderson / March 17, 2023

Immersive spaces can be very immersive visually. But they can still sound pretty flat. This can disrupt immersion in games and social applications but in automotive, engineering, and construction (AEC), understanding how a space sounds can be crucial to the design process. That’s why Treble is working on realistic sound reproduction for virtual spaces.

We spoke with Treble CEO Finnur Pind about the opportunities and obstacles in believable immersive sound in enterprise and beyond.

Sound Simulation and Rendering

A conversation inside of a car can sound a lot different than a conversation in your living room. A conversation in your living room can sound a lot different than a conversation in an auditorium. If you’re trying to hear that conversation with an assistive device like hearing aids, the conversation can be even more complicated.

Right now, a conversation in any of those spaces recreated in a virtual environment probably sounds about the same. Designers can include environmental sound like water or wind or a crackling fire as they often do for games, but the sonic profile of the environment itself is difficult to replicate.

That’s because sound is caused by vibrations of the air. In different physical environments, the environment itself absorbs and reflects those vibrations in unique ways based on their physical properties. But, virtual environments don’t have physical properties and sound is conveyed electronically rather than acoustically.

The closest we’ve come to real immersive sound is “spatial audio.” Spatial audio represents where a sound is coming from and how far away it is from a listener by manipulating stereo volume but it still doesn’t account for environmental factors. That doesn’t mean spatial audio isn’t good enough. It does what it does and it plays a part in “sound simulation and rendering.”

Sound simulation and sound rendering are “two sides of the same coin,” according to Pind. The process, which has its roots in academia before Treble started in 2020, involves simulating acoustics and rendering the environment that produces them.

How Treble Rethinks Virtual Sound

“Solving the mathematics of sound has been developed for some time but it never found practice because it’s too computationally heavy,” said Pind. “What people have been doing until now is this kind of ray-tracing simulation. … It works up to a certain degree.”

Treble - Acoustic simulation suite Treble uses a “wave-based approach” that accounts for the source of the audio, as well as the geometry of the space and the physical properties of the building material. In the event that the virtual space includes fantastical or unspecified materials, the company assigns a set of physical characteristics from a known real-world material.

That kind of situation doesn’t arise often so far because, while Pind is open to Treble working with entertainment and consumer applications, the company is mainly focused on enhancing digital design models for the AEC industry.

“It’s not just seeing what your building will look like, but hearing what your building will sound like,” said Pind. “As long as you have a 3D building model … our platform connects directly, understands the geometry, building models, and sound sources.”

Pind says that the concept may one day have applications in augmented reality and mixed reality as well. Say in a platform like Microsoft Mesh or Varjo Reality Cloud where users are essentially sharing or exchanging surroundings via VR, recreating the real spaces of one user as the virtual space of the other user can greatly aid immersion and realism.

Treble - sound in VR

“Research has shown that having realistic sound in a VR environment improves the immersion,” said Pind. “In AR it’s more the idea of being in a real space but having sound augmented.”

Machine Learning, R&D, and Beyond

As strange as it may sound, this approach also works essentially backwards. Instead of recreating a physical environment, Treble can create sound profiles for physically-based spaces that may or may not exist – or ever exist. Why? To model how sound would behave in that environment. It’s an approach called “synthetic data generation.”

Treble - synthetic data generation “AI is kind of the talk of the town these days and one of the major issues of training AI is a lack of data,” said Pind. Training AI to work with sound requires a lot of audio which, historically, had to be sourced from physical equipment transported and set up in physical environments. “Now they’re starting to come to us to synthetically generate it.”

This same approach is increasingly being used to test audio hardware ranging from hearing aids to XR headsets.

Sounds Pretty Good

Pind thinks that the idea of using sound simulation and rendering for things like immersive concerts is interesting, even though that’s not what Treble does right now. It’s another resource already in the hands of forward-thinking companies and potentially soon coming to an XR venue in your headset.

Treble Technologies Brings Realistic Sound to Virtual Spaces Read More »

XRA’s XR Industry Report: 2022 Highlights and Plans for 2023 and Beyond

extended reality, featured, Industry Reports / Shannon Garcia / March 16, 2023

With over 45 member companies representing the XR industry, the XR Association (XRA) has led the way in accelerating the growth and adoption of virtual, augmented, and mixed reality technology.

Recently, it released its annual “State of the Industry Report”, highlighting key developments and milestones in 2022 and sharing a glimpse of what’s in store for the industry in the next few years. The report showcases the growing ecosystem of companies involved in immersive technologies and their commitment to innovation, safety, and user experience.

“Looking at 2022, I am amazed to see all that XRA and the industry have accomplished, including the rollout of enterprise metaverse solutions to drive meaningful global staff engagements, previews of photorealistic avatars for consumers, the development of effective beta programming for accessibility features in VR and AR and our Developers Guide on XR in Secondary Education,” said Stephanie Montgomery, XRA’s SVP of Research and Best Practices. “Students in the classroom are using XR to learn everything from Greek mythology to microbiology. All of these and more are driving real efficiencies and bottom-line savings for consumers and corporations.”

Unlocked: Milestones and Achievements of Top Companies in the XR Industry

The report recognized several member companies for their outstanding contributions to the industry and the milestones they have achieved in the past year. This includes noteworthy industry firsts such as GameDriver’s out-of-the-box automated testing solution, and Big Rock Creative’s VR-only comic book convention. Transfr was also recognized for using VR training to enhance workforce development in areas such as career exploration in Alabama, Indiana, and Montana, and electrician training.

2022 also saw much progress in the immersive technology space, with several product launches that showcased new use cases for emerging technologies. Meta unveiled its Infinite Display system for VR Optics and the Meta Quest Pro with full-color mixed reality, while Google announced the launch of Immersive View for Maps and other updates aimed to make search and maps more immersive. HTC launched VIVERSE, their metaverse platform that aims to create positive experiences that benefit every user. Sony also unveiled its new PlayStation VR headset.

Investments in new initiatives signify confidence in the industry and create much room for growth. Talespin announced a $20M Series C funding round. Accenture invested in both Talespin and Strivr to help advance immersive learning and enterprise VR. They also invested in BehaVR to expand VR-based mental and behavioral healthcare access.

XRA Impact: Areas Where XR Made an Impact in 2022

Aside from milestones and member achievements, XRA also made a significant impact across and beyond the XR industry. XRA held 100+ speaking events and major conferences worldwide to promote XR adoption. It also celebrated the leaders across the XR industry for their achievements as part of its Limitless Voices Initiative.

XRA’s impact also extends to politics, as it plays a significant role in shaping legislation that would affect the XR industry. It helped push the recent passage of the CHIPS and Science Act which includes provisions that support the research and development of XR technology.

The XR Association also introduced the National XR Month Resolution and the XR Workforce bill. According to Joan O’Hara, XRA’s SVP of Public Policy, “2022 was truly a banner year for XRA Policy. Our mission is to educate lawmakers, thought leaders, and the public about XR technology’s positive impact on society and to influence the development of the laws and regulations that will shape its future.”

2022 also marked the launch of the XR for All Foundation, its social responsibility arm formed to engage and support diverse communities and open career opportunities in the immersive technology industry. Through collaboration with experts from the academe, industry, and government, XRA is expected to continue developing best practices and guidelines for the industry.

Look Ahead: XR’s Transformative Role

In 2023 and beyond, XRA is committed to promoting the responsible development and use of immersive technology. The association will continue supporting beneficial legislation, introducing new initiatives, and supporting its members in developing innovative XR solutions that transform how users engage with different immersive experiences.

“Our main priority is ensuring that all members, big and small, can reap the incredible benefits of our stakeholder engagement and legislative efforts,” said Liz Hyman, CEO of XRA. “As this vital industry continues its expansion into workplace training and safety, healthcare, and education, we must work together to build, shape, and navigate the larger technology landscape.”

A Positive Outlook for the Future of the XR Industry

Overall, the XRA State of the Industry Report offers a positive outlook for the future of the XR industry. Aside from providing a comprehensive overview of the key developments and achievements in the industry, it also highlights XRA’s commitment to promoting the responsible development and use of immersive technology.

XRA also reaffirms its role in leading the way to the continued growth and development of AR, VR, and MR technologies. Indeed, with its diverse and growing membership base, the XR Association is well-positioned to drive innovation and transformation across various industries in the coming years.

XRA’s XR Industry Report: 2022 Highlights and Plans for 2023 and Beyond Read More »

Arthur Releases Productivity and Display Updates

collaboration, Enterprise, featured, remote work, virtual reality, VR platform / DJ Henderson / March 15, 2023

Arthur, an immersive virtual collaboration platform for enterprise, has recently rolled out its first major set of updates since its “Pro” version launched in 2021. The update brings solutions that are helpful in the platform but that VR in general has needed for a long time.

To learn more about the platform’s growth in the space and the technology coming of age in the enterprise sector, I met in the platform with Arthur Business Development Consultant Lakshman Lattipally. We also showed off our full-body avatars and explored the platform’s many features both old and new.

The Road So Far

Arthur was founded in 2016 but became publicly available in 2020. The platform rolled out its first major updates the following year, which is when ARPost first introduced our readers to the platform. At the time, the company was largely presented as a “virtual real estate company” before that language was adopted by consumer applications in the NFT space.

“We see ourselves as a virtual real estate company. We just provide the office,” Demand Manager Simon Berger told ARPost at the time.

At the time, the company seemed to be doing a new thing – just like everyone else. The main distinguishing feature between Arthur and other solutions in what has since been dubbed “the officeverse” were the avatars featuring a photo-realistic face on a poorly-matched and semi-corporeal frame.

Later that year, the platform’s professional version came out of beta. This version introduced more hosting tools, larger capacity spaces, screen sharing, and other productivity features, and – perhaps the largest differentiator – end-to-end session encryption. The free version still works and you can use it to explore the platform. You can also request a demo of the Pro version.

Recent Improvements

Some of Arthur’s most recent updates are completely new tools, while others are developments building on the platform’s existing tools and features. In either case, all of the updates are great advancements.

New Access Options

Arthur has long had desktop access – a website and an app. The website is a sort of back-end way to manage assets for and from the VR version, similar to an AltspaceVR profile. The app offered many of the conveniences of the website and some of the accessibility of the VR version, similar to the desktop version of ENGAGE.

This update brings an option for users to join virtual environments entirely via browser. There are pros and cons to a browser-based virtual collaboration space over an app. For example, the browser interface allows users to use the platform when they’re away from an office computer with the app installed. But, web users can’t join app sessions. At least, not directly.

VR platform Arthur

One of the big updates that Lattipally showed me was the ability of a VR user to open an Arthur browser window and screen share it with VR users creating an entirely virtual version of a hybrid meeting. The solution was a little disorienting but entirely practical.

Of course, that browser window can be used for other things as well. While the pinboard and note features already provided on the platform can be used to create things like workflows and project management boards, your favorite dedicated tools can exist in-world through browser windows or in some cases through direct app integrations.

Display Updates

After all of the shade thrown on earlier iterations of avatars, they really have gotten a lot better in this most recent update. The avatar creation process still starts with a photograph, but that photograph is better mapped onto a better-proportioned head on a full body – complete with arms and legs. The more responsive faces are even compatible with eye tracking if you’ve got it.

Jon - Arthur VR platform

My favorite update overall might be the MR desk – a feature that I’ve long wanted in every VR productivity app ever. The tool allows you to draw in your physical desktop to appear in your VR space. This process is similar to when you first set up the Quest’s seated play space. However, the desktop isn’t just an opaque rectangle, it’s a passthrough window to your actual desk.

Other users can’t see this desk, but you can turn it on and off when you need (or don’t need) to access your computer, notes, or anything else in the physical world while in VR. The obvious downside is that this feature is only as useful as your available passthrough. If you have a Quest 2 (review), this isn’t great. But, if you’re rocking a Quest Pro (info), word is it’s a lot better.

Everything Else Is Still Good

A lot of the quality features that Arthur had before are largely unchanged, and that’s okay. Spaces are still beautiful and easy to set up, complete with private audio zones. The larger main menu is still powerful and navigable, but the smaller menus for things like the notes feature and some basic in-world assets are even easier to use.

Arthur VR

And, maybe this is just me, but I’m a big fan of the desktop user back-end. Taking screenshots in VR is a simple operation and those screenshots are easily accessible from the web profile. Further, user support is great if you need a helping hand.

The New and Improved Arthur

Arthur is holding its own in the developing world of enterprise VR solutions and remains one of the best offerings that I’ve seen in the space.

One of the most enlightening parts of my time in the platform with Lattipally was his stance on the maturity of the space as he says companies are moving from presence to productivity to complete virtual work environments. And Arthur is rising to that challenge.

Arthur Releases Productivity and Display Updates Read More »

Talespin and Pearson Usher in the Future of Work With Ambitious Storyworld

Education & Training, Enterprise, Enterprise VR, featured, learning, talespin, training / DJ Henderson / March 14, 2023

Talespin is known for using VR in enterprise education – particularly for developing soft skills. Pearson, “the world’s leading learning company,” identified a need – specifically, helping business leaders understand the emerging future of work. Together, the two companies created an elaborate “storyworld” guiding learners through over 30 interactive education modules.

To learn more about “Where’d Everybody Go? The Business Leader’s Guide to the Decentralized Workforce,” we talked with Talespin CEO Kyle Jackson.

The World is Changing

The decentralized workforce is one of those trends that has, to a degree, always been there. With improving connectivity and ever-more portable hardware combined with an increase in the number of “knowledge workers” it’s been growing for a while now. The pandemic accelerated it as businesses that had remained centralized suddenly saw their workforce distributed.

Many workers like the opportunity to work largely when and where they like. Developments in culture and technology generally are making it more appealing and more practical, for example, with new approaches to financial technologies that encourage and facilitate independence – a sort of technologically driven take on rugged individualism.

Some companies have leaned into this massive shift as it can reduce overhead and even increase productivity as well as morale. However, some business leaders have been less able to really attach themselves to the idea which at the same time is becoming increasingly difficult to avoid.

“What we’ve broadly seen in the XR space is lots of single-module learning journeys,” said Jackson. “People just couldn’t do that with this topic.”

Where’d Everybody Go?

To address these challenges, Pearson – with AI analytics company Faethm, which Pearson acquired in 2021 – put together a list of “future human capabilities” that would be required to navigate this new direction in work. Working with Talespin helped to determine the direction of the project early on.

“We looked at that list and overlaid this concept of just how fast work is changing,” said Jackson. “Everybody is leaving jobs and no one can hire anybody – so where did everybody go?”

The experience currently consists of over 30 modules in four thematic tracks:

Applying Web3 to Business Strategy and Operations
Management and Upskilling
Equity and Values of the Modern Workforce
Practical Thinking.

There is also an introductory track, which helps learners choose the content that they’re going to work through. The whole experience might take a learner around seven hours to complete, but they don’t need to do it all at once. They don’t even need to do all of it.

“In that intro track you get a kind of choose-your-own-adventure overview,” said Jackson. “If you want to have your leadership team take just one of the tracks, that’s perfectly fine.”

Pearson and Talespin

The “choose-your-own-adventure” aspect comes in through the complex “storyworld” through which the content is delivered. Learners are essentially playing an interactive roleplaying game that helps them practice the topics of each track.

“Learners take on the protagonist’s role of a city commissioner,” reads a release shared with ARPost. “The learner must help local startups and enterprises navigate challenges that real-world businesses face today, like leading hybrid workforces, exploring the adoption of new technology, and instilling equitable workplace practices.”

The experience drew from the expertise and insights of both Pearson and Talespin, who worked closely to create the tracks and modules.

“It’s been very collaborative. Both teams have been in the trenches as a single team,” said Jackson. “We’re definitely more than just the platform in this case where in other cases we’re just the platform and the company is on their own.”

Creating the Experience

The level of involvement from Pearson was no doubt partially enabled by Talespin’s use of their own user-friendly creation tools. These also helped to allow the incredible speed with which the momentous project was realized.

“The idea formed in the middle of last year. Because we built a no-code platform, we really accelerated the product pipeline,” said Jackson. “Our North Star was how do you get the ability to create content into the hands of people who have the knowledge. … The no-code platform was built in service of that but we decided that we had to eat our own dog food.”

Jackson said that for the back-end team that were masters of their previous toolset, using the no-code version was initially frustrating. However, the platform played a large role in launching the experience, which has become a model for future long-form content from Talespin.

“This is the first of several of these that we have coming,” said Jackson. “Even though it’s a new concept to do a storyworld for an immersive learning experience, we’ve had a lot of interest.”

Demystifying Decentralization

Thanks to Talespin, virtual reality – one of the technologies playing a role in the decentralization of work – is helping companies navigate the future of work. This is a big moment for work as we know it, but it’s also a big deal for Talespin, who may have once again revolutionized immersive storytelling as an enterprise education tool.

Talespin and Pearson Usher in the Future of Work With Ambitious Storyworld Read More »

FitXR Workout Classes: New Pop Music Collection to Add Variety to Your VR Fitness Routine

featured, fitness, FitXR, News, Sports & Fitness, virtual reality, VR Apps / DJ Henderson / March 13, 2023

It is no secret that music makes exercise routines fun, but it actually does more than that. In fact, music has been scientifically proven to improve the quality of workouts. One research shows that music is particularly helpful during endurance and high-intensity exercises. It also shows that a faster tempo increases energy demand during exercise. Aside from promoting metabolic efficiency, upbeat music has also been found to be effective in increasing endurance as it distracts people from discomfort.

The VR fitness app FitXR understands the key role music plays in fitness. So the team continues to expand and diversify music content on its platform to cater to individual preferences. FitXR workout classes across five distinct studios are constantly updated with new music collections to give users more motivation to achieve their fitness goals.

New Pop Music Collection Amps Up FitXR Workout Classes

Recently, FitXR launched a new pop music collection that gives users more music options in all workout classes across its five studios—Box, Dance, HIIT, Sculpt, and Combat. It features hits from the best pop, hip-hop, and rock artists. Whether you’re in the mood for a high-intensity boxing class or a beginner HIIT session, you can definitely find the right workout for you.

There’s a whole collection of workout classes with smash hits from Dua Lipa, Lil Nas X, Megan Thee Stallion, and other popular artists. Let Pink and Lady Gaga set the mood and inspire you to finish the 11-minute “Get This Party Started” HIIT class for beginners. Groove to the beat as you do a quick 4-minute workout in the intermediate boxing class “Green Day Blitz.” You can choose from a variety of classes based on your fitness level and time availability.

“FitXR is all about making fitness fun, and music is so often what fuels a workout, and makes it an enjoyable experience,” said Kelly Cosentino, Director of Fitness at FitXR, in a press release shared with ARPost. “This is just another way we’re showing our commitment to creating experiences unique to each member’s personal preference and motivators!”

The new pop music collection is just another addition to FitXR’s already extensive music offerings, which include top billboard artists, independent artists, and international artists. With the app’s wide range of classes and music options, there are no excuses for skipping a workout.

Committed to Elevating Immersive VR Workout Classes

FitXR’s new pop music collection is a testament to the app’s dedication to creating unique and engaging fitness experiences for its users. Continuously adding new music and themed studios to its already robust offerings shows its commitment to making fitness more fun and accessible for everyone.

FitXR workout

Leading the way to the future of fitness, we can expect to see more additions and innovations on the platform. These will allow beginners and seasoned fitness enthusiasts alike to personalize their fitness journey and enhance their overall workout experiences.

FitXR Workout Classes: New Pop Music Collection to Add Variety to Your VR Fitness Routine Read More »

Rokid Max Gets Release Window

AR glasses, featured, News, rokid / DJ Henderson / March 10, 2023

AR smart glasses company Rokid just announced the release date for their next consumer product, “Rokid Max.” Shipping isn’t scheduled to start until the end of April, but here’s everything that we know about the glasses so far from a shared press release and user manual.

The Specs

As viewers, they have some solid specs. The lenses themselves offer a 1080p micro-OLED display for content running at a 120Hz refresh rate. They clock in at a 50-degree field of view (which lands solidly between the two main competitors – Nreal’s Airr and Light models). The resulting virtual screen is comparable to a “215-inch boundaryless display from [19 feet] away.”

The glasses also offer manual diopter adjustment via a dial over each lens. According to the release, this can be used by non-glasses-wearing users to sharpen the image, or by those users who normally need prescription lenses. Users can also adjust audio settings which include noise cancellation for maintaining privacy and sound quality.

Rokid Max AR glasses

How Does Rokid Max Square Up?

Rokid Max is an interesting product. The glasses have their biggest competitor in Nreal Air, so we can hold them up to each other to understand Rokid’s position in the market.

AR glasses Rokid Max

We’ve Got Our Eyes On You

Rokid Max Gets Release Window Read More »