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when-software-updates-actually-improve—instead-of-ruin—our-favorite-devices

When software updates actually improve—instead of ruin—our favorite devices


Opinion: These tech products have gotten better over time.

The Hatch Restore 2 smart alarm clock. Credit: Scharon Harding

For many, there’s a feeling of dread associated with software updates to your favorite gadget. Updates to a beloved gadget can frequently result in outrage, from obligatory complaints around bugs to selective aversions to change from Luddites and tech enthusiasts.

In addition to those frustrations, there are times when gadget makers use software updates to manipulate product functionality and seriously upend owners’ abilities to use their property as expected. We’ve all seen software updates render gadgets absolutely horrible: Printers have nearly become a four-letter word as the industry infamously issues updates that brick third-party ink and scanning capabilities. We’ve also seen companies update products that caused features to be behind a paywall or removed entirely. This type of behavior has contributed to some users feeling wary of software updates in fear of them diminishing the value of already-purchased hardware.

On the other hand, there are times when software updates enrich the capabilities of smart gadgets. These updates are the types of things that can help devices retain or improve their value, last longer, and become less likely to turn into e-waste.

For example, I’ve been using the Hatch Restore 2 sunrise alarm clock since July. In that time, updates to its companion app have enabled me to extract significantly more value from the clock and explore its large library of sounds, lights, and customization options.

The Hatch Sleep iOS app used to have tabs on the bottom for Rest, for setting how the clock looks and sounds when you’re sleeping; Library, for accessing the clock’s library of sounds and colors; and Rise, for setting how the clock looks and sounds when you’re waking up. Today, the bottom of the app just has Library and Home tabs, with Home featuring all the settings for Rest and Rise, as well as for Cue (the clock’s settings for reminding you it’s time to unwind for the night) and Unwind (sounds and settings that the clock uses during the time period leading up to sleep).

A screenshot of the Home section of the Hatch Sleep app.

Hatch’s app has generally become cleaner after hiding things like its notification section. Hatch also updated the app to store multiple Unwind settings you can swap around. Overall, these changes have made customizing my settings less tedious, which means I’ve been more inclined to try them. Before the updates, I mostly used the app to set my alarm and change my Rest settings. I often exited the app prematurely after getting overwhelmed by all the different tabs I had to toggle through (toggling through tabs was also more time-consuming).

Additionally, Hatch has updated the app since I started using it so that disabled alarms are placed under an expanding drawer. This has reduced the chances of me misreading the app and thinking I have an alarm set when it’s not currently enabled while providing a clearer view of which alarms actually are enabled.

The Library tab was also recently updated to group lights and sounds under Cue, Unwind, Sleep, and Wake, making it easier to find the type of setting I’m interested in.

The app also started providing more helpful recommendations, such as “favorites for heavy sleepers.”

Better over time

Software updates have made it easier for me to enjoy the Restore 2 hardware. Honestly, I don’t know if I’d still use the clock without these app improvements. What was primarily a noise machine this summer has become a multi-purpose device with much more value.

Now, you might argue that Hatch could’ve implemented these features from the beginning. That may have been more sensible, but as a tech enthusiast, I still find something inherently cool about watching a gadget improve in ways that affect how I use the hardware and align with what I thought my gadget needed. I agree that some tech gadgets are released prematurely and overly rely on updates to earn their initial prices. But it’s also advantageous for devices to improve over time.

The Steam Deck is another good example. Early adopters might have been disappointed to see missing features like overclocking controls, per-game power profiles, or Windows drivers. Valve has since added those features.

Valve only had a few dozen Hardware department employees in the run up to the launch of the Steam Deck. Credit: Sam Machkovech

Valve has also added more control over the Steam Deck since its release, including the power to adjust resolution and refresh rates for connected external displays. It’s also upped performance via an October update that Valve claimed could improve the battery life of LCD models by up to 10 percent in “light load situations.”

These are the kinds of updates that still allowed the Steam Deck to be playable for months, but the features were exciting additions once they arrived. When companies issue updates reliably and in ways that improve the user experience, people are less averse to updating their gadgets, which could also be critical for device functionality and security.

Adding new features via software updates can make devices more valuable to owners. Updates that address accessibility needs go even further by opening up the gadgets to more people.

Apple, for example, demonstrated the power that software updates can have on accessibility by adding a hearing aid feature to the AirPods Pro 2 in October, about two years after the earbuds came out. Similarly, Amazon updated some Fire TV models in December to support simultaneous audio broadcasting from internal speakers and hearing aids. It also expanded the number of hearing aids supported by some Fire TV models as well as its Fire TV Cube streaming device.

For some, these updates had a dramatic impact on how they could use the devices, demonstrating a focus on user, rather than corporate, needs.

Update upswings

We all know that corporations sometimes leverage software updates to manipulate products in ways that prioritize internal or partner needs over those of users. Unfortunately, this seems like something we have to get used to, as an increasing number of devices join the Internet of Things and rely on software updates.

Innovations also mean that some companies are among the first to try to make sustainable business models for their products. Sometimes our favorite gadgets are made by young companies or startups with unstable funding that are forced to adapt amid challenging economics or inadequate business strategy. Sometimes, the companies behind our favorite tech products are beholden to investors and pressure for growth. These can lead to projects being abandoned or to software updates that look to squeeze more money out of customers.

As happy as I am to find my smart alarm clock increasingly easy to use, those same software updates could one day lock the features I’ve grown fond of behind a paywall (Hatch already has a subscription option available). Having my alarm clock lose functionality overnight without physical damage isn’t the type of thing I’d have to worry about with a dumb alarm clock, of course.

But that’s the gamble that tech fans take, which makes those privy to the problematic tactics used by smart device manufacturers stay clear from certain products.

Still, when updates provide noticeable, meaningful changes to how people can use their devices, technology feels futuristic, groundbreaking, and exciting. With many companies using updates for their own gain, it’s nice to see some firms take the opportunity to give customers more.

Photo of Scharon Harding

Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She’s been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK.

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amazon-“tricks”-customers-into-buying-fire-tvs-with-false-sales-prices:-lawsuit

Amazon “tricks” customers into buying Fire TVs with false sales prices: Lawsuit

Fire TV pricing under fire —

Lawsuit claims list prices only available for “extremely short period” sometimes.

A promotional image for Amazon's 4-Series Fire TVs.

Enlarge / A promotional image for Amazon’s 4-Series Fire TVs.

A lawsuit is seeking to penalize Amazon for allegedly providing “fake list prices and purported discounts” to mislead people into buying Fire TVs.

As reported by Seattle news organization KIRO 7, a lawsuit seeking class-action certification and filed in US District Court for the Western District of Washington on September 12 [PDF] claims that Amazon has been listing Fire TV and Fire TV bundles with “List Prices” that are higher than what the TVs have recently sold for, thus creating “misleading representation that customers are getting a ‘Limited time deal.'” The lawsuit accuses Amazon of violating Washington’s Consumer Protection Act.

The plaintiff, David Ramirez, reportedly bought a 50-inch 4-Series Fire TV in February for $299.99. The lawsuit claims the price was listed as 33 percent off and a “Limited time deal” and that Amazon “advertised a List Price of $449.99, with the $449.99 in strikethrough text.” As of this writing, the 50-inch 4-Series 4K TV on Amazon is marked as having a “Limited time deal” of $299.98.

A screenshot from Amazon taken today.

Enlarge / A screenshot from Amazon taken today.

Camelcamelcamel, which tracks Amazon prices, claims that the cheapest price of the TV on Amazon was $280 in July. The website also claims that the TV’s average price is $330.59; the $300 or better deal seems to have been available on dates in August, September, October, November, and December of 2023, as well as in July, August, and September 2024. The TV was most recently sold at the $449.99 “List Price” in October 2023 and for short periods in July and August 2024, per Camelcamelcamel.

The 50-inch 4-Series Fire TV's Amazon price history, according to Camelcamelcamel.

Enlarge / The 50-inch 4-Series Fire TV’s Amazon price history, according to Camelcamelcamel.

Amazon’s website has an information icon next to “List Prices” that, when hovered over, shows a message stating: “The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product’s prevailing market price.”

The lawsuit against Amazon alleges that Amazon is claiming items were sold at their stated List Price within 90 days but were not:

… this representation is false and misleading, and Amazon knows it. Each of the Fire TVs in this action was sold with advertised List Price that were not sold by Amazon at or above those prices in more than 90 days, making the above statement, as well as the sales prices and percentage discounts, false and misleading. As of September 10, 2024, most of the Fire TVs were not sold at the advertised List Prices since 2023 but were instead consistently sold well below (often hundreds of dollars below) the List Prices during the class period.

When contacted by Ars Technica, an Amazon spokesperson said that the company doesn’t comment on ongoing litigation.

The lawsuit seeks compensatory and punitive damages and an injunction against Amazon.

“Amazon tricks its customers”

The lawsuit claims that “misleading” List Prices harm customers while also allowing Amazon to create a “false” sense of urgency to get a discount. The lawsuit alleges that Amazon has used misleading practices for 15 Fire TV models/bundles.

The lawsuit claims that in some cases, the List Price was only available for “an extremely short period, in some instances as short as literally one day.

The suit reads:

Amazon tricks its customers into buying Fire TVs by making them believe they are buying Fire TVs at steep discounts. Amazon omits critical information concerning how long putative “sales” would last, and when the List Prices were actually in use, which Plaintiff and class members relied on to their detriment. Amazon’s customers spent more money than they otherwise would have if not for the purported time-limited bargains.

Further, Amazon is accused of using these List Price tactics to “artificially” drive Fire TV demand, putting “upward pressure on the prices that” Amazon can charge for the smart TVs.

The legal document points to a similar 2021 case in California [PDF], where Amazon was sued for allegedly deceptive reference prices. It agreed to pay $2 million in penalties and restitution.

Other companies selling electronics have also been scrutinized for allegedly making products seem like they typically and/or recently have sold for more money. For example, Dell Australia received an AUD$10 million fine (about $6.49 million) for “making false and misleading representations on its website about discount prices for add-on computer monitors,” per the Australian Competition & Consumer Commission.

Now’s a good time to remind friends and family who frequently buy tech products online to use price checkers like Camelcamelcamel and PCPartPicker to compare products with similar specs and features across different retailers.

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your-tv-set-has-become-a-digital-billboard-and-it’s-only-getting-worse.

Your TV set has become a digital billboard. And it’s only getting worse.

Your TV set has become a digital billboard. And it’s only getting worse.

Aurich Lawson | Getty Images

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset.

Over the past few years, TV makers have seen rising financial success from TV operating systems that can show viewers ads and analyze their responses. Rather than selling as many TVs as possible, brands like LG, Samsung, Roku, and Vizio are increasingly, if not primarily, seeking recurring revenue from already-sold TVs via ad sales and tracking.

How did we get here? And what implications does an ad- and data-obsessed industry have for the future of TVs and the people watching them?

The value of software

Success in the TV industry used to mean selling as many TV sets as possible. But with smart TVs becoming mainstream and hardware margins falling, OEMs have sought new ways to make money. TV OS providers can access a more frequent revenue source at higher margins, which has led to a viewing experience loaded with ads. They can be served from the moment you pick up your remote, which may feature streaming service ads in the form of physical buttons.

Some TV brands already prioritize data collection and the ability to sell ads, and most are trying to boost their appeal to advertisers. Smart TV OSes have become the cash cow of the TV business, with providers generating revenue by licensing the software and through revenue sharing of in-app purchases and subscriptions.

A huge part of TV OS revenue comes from selling ads, including on the OS’s home screen and screensaver and through free, ad-supported streaming television channels. GroupM, the world’s largest media investment company, reported that smart TV ad revenue grew 20 percent from 2023 to 2024 and will grow another 20 percent to reach $46 billion next year. In September 2023, Patrick Horner, practice leader of consumer electronics at analyst Omdia, reported that “each new connected TV platform user generates around $5 per quarter in data and advertising revenue.”

Automatic content recognition (ACR) tech is at the heart of the smart TV ads business. Most TV brands say users can opt out of ACR, but we’ve already seen Vizio take advantage of the feature without user permission. ACR is also sometimes turned on by default, and the off switch is often buried in a settings menu. Including ACR on a TV at all says a lot about a TV maker’s priorities. Most users have almost nothing to gain from ACR and face privacy concerns by sharing information—sometimes in real time—about what they do with their TVs.

At this point, consumers have come to expect ads and tracking on budget TVs from names like Vizio or Roku. But the biggest companies in TV are working on turning their sets into data-prolific billboards, too.

When TVs watch you back, so do corporations

In recent years, we’ve seen companies like LG and Samsung increase their TVs’ ad capabilities as advertisers become more eager to access tracking data from TVs.

LG, for example, started sharing data gathered from its TVs with Nielsen, giving the data and market measurement firm “the largest ACR data footprint in the industry,” according to an October announcement. The deal gives Nielsen streaming and linear TV data from LG TVs and provides firms buying ads on LG TVs with “‘Always On’ streaming measurement and big data from LG Ad Solutions” via Nielsen’s ONE Ads dashboard.

LG, which recently unveiled a goal of evolving its hardware business into an ad-pushing “media and entertainment platform company,” expects there to be 300 million webOS TVs in homes by 2026. That represents a huge data-collection and recurring-revenue opportunity. In September, LG said it would invest 1 trillion KRW (about $737.7 million) through 2028 into its “webOS business,” or the business behind its smart TV OS. The company said updates will include improving webOS’s UI, AI-based recommendations, and search capabilities.

Similarly, Samsung recently updated its ACR tech to track exposure to ads viewed on its TVs via streaming services instead of just from linear TV. Samsung is also trying to make its ACR data more valuable for ad targeting, including through a deal signed in December with analytics firm Experian.

Representatives for LG and Samsung declined to comment to Ars Technica about how much of their respective company’s business is ad sales. But the deals they’ve made with data-collection firms signal big interest in turning their products into lucrative smart TVs. In this case, “smart” isn’t about Internet connectivity but rather how well the TV understands its viewer.

Your TV set has become a digital billboard. And it’s only getting worse. Read More »