mark zuckerberg

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Our unbiased take on Mark Zuckerberg’s biased Apple Vision Pro review

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No way would Zuckerberg be photographed wearing a Vision Pro, but let's just imagine he's looking at a picture of one in his headset here...

Enlarge / No way would Zuckerberg be photographed wearing a Vision Pro, but let’s just imagine he’s looking at a picture of one in his headset here…

@zuck Instagram | Aurich Lawson

Since the launch of the Apple Vision Pro, it’s not been hard to find countless thoughts and impressions on the headset from professional reviewers and random purchasers. But among all those hot takes, the opinions of Meta CEO Mark Zuckerberg stand out for a few reasons—not least of which is that he and his company have spent years of development time and lost tens of billions of dollars creating the competing Quest headset line.

For that reason alone, Zuckerberg’s Instagram-posted thoughts on the Vision Pro can’t be considered an impartial take on the device’s pros and cons. Still, Zuckerberg’s short review included its fair share of fair points, alongside some careful turns of phrase that obscure the Quest’s relative deficiencies.

To figure out which is which, we thought we’d go through Zuckerberg’s review and give a quick review of the points he makes. In doing so, we get a good viewpoint on the very different angles with which Meta and Apple are approaching mixed-reality headset design.

There’s “high-quality” and then there’s “high-quality”

Near the start of his analysis, Zuckerberg says that the “Quest 3 does high-quality passthrough with big screens, just like Vision Pro.” This is only true in the most technical sense. Saying both headsets have “high-quality passthrough” is like saying an old 720p LCD TV and a new 4K OLED both have “high-quality screens.”

Compared side by side, Apple’s array of cameras and higher-resolution displays combine for a much sharper and more dynamic view of the “real world” than the Quest 3, which barely limps over the “good enough” passthrough threshold, in my experience. That display quality extends to the “big screens” Zuckerberg mentions, too, which are noticeably clearer and easier to read on the Vision Pro.

A view of my mixed reality

Enlarge / A view of my mixed reality “office” in the Quest 3 app Immersed.

Speaking of those “big screens,” the experience with 2D virtual displays is quite different in both headsets. The Vision Pro seems built from the ground up with the ability to place and resize thousands of flat iOS apps anywhere around your virtual space. Those virtual windows react to the light in the room, cast gentle shadows in your virtual view, and get occluded by objects in the real world, adding to the sense that they are really “there” with you.

The Quest, on the other hand, was built more with immersive VR experiences in mind. Yes, recent Quest OS upgrades added the ability to snap selected flat apps and system tools (e.g., the store) into place in your Quest “home environment.” But the system-level “huge floating screens” experience is still much more limited than that on the Vision Pro, which offers easy free positioning and resizing of all sorts of apps. Quest users looking for something similar need to rely on a third-party tool like Virtual Desktop, which also has its own quirks and limitations.

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Zuckerberg Gives His First Reaction to Apple’s Vision Pro

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Meta founder and CEO Mark Zuckerberg hasn’t been shy about addressing the elephant in the room: with Apple Vision Pro, the Cupertino tech giant is officially entering a market that, up until now, Meta has basically owned. In a meeting with Meta employees, Zuckerberg thinks that while Apple Vision Pro “could be the vision of the future of computing […] it’s not the one that I want”

As reported by The Verge, Zuckerberg seems very confident in the company’s XR offerings, and is less impressed with Apple’s design tradeoffs. During a companywide meeting, Zuckerberg said that with Vision Pro, Appe has “no kind of magical solutions” and that they haven’t bypassed “any of the constraints on laws of physics that our teams haven’t already explored and thought of.” He calls that “the good news.”

Largely, Zuckerberg says Apple is making some telling design tradeoffs, as its higher resolution displays, advanced software, and external battery comes alongside a $3,500 price tag—or seven times more than Meta’s upcoming Quest 3 mixed reality standalone.

Photo by Road to VR

But it’s also about ethos. Zuckerberg says the companies’ respective headsets represent a divide in company philosophy, as Apple products are typically developed to appeal to high income consumers. “We innovate to make sure that our products are as accessible and affordable to everyone as possible, and that is a core part of what we do. And we have sold tens of millions of Quests,” he said.

“More importantly, our vision for the metaverse and presence is fundamentally social. It’s about people interacting in new ways and feeling closer in new ways,” Zuckerberg continued. “Our device is also about being active and doing things. By contrast, every demo that they showed was a person sitting on a couch by themself. I mean, that could be the vision of the future of computing, but like, it’s not the one that I want.”

The Meta chief echoed some of these statements on the Lex Fridman podcast where he spoke about his opinions on Apple Vision Pro, noting that Apple’s mixed reality headset offers a “certain level of validation for the category.” Because Vision Pro will cost so much though, Zuckerberg maintains Quest 3 will overall benefit as people inevitably gravitate to towards the cheaper, more consumer-friendly option.

Here’s Zuckerberg’s full statement, sourced from the companywide address:

Apple finally announced their headset, so I want to talk about that for a second. I was really curious to see what they were gonna ship. And obviously I haven’t seen it yet, so I’ll learn more as we get to play with it and see what happens and how people use it.

From what I’ve seen initially, I’d say the good news is that there’s no kind of magical solutions that they have to any of the constraints on laws of physics that our teams haven’t already explored and thought of. They went with a higher resolution display, and between that and all the technology they put in there to power it, it costs seven times more and now requires so much energy that now you need a battery and a wire attached to it to use it. They made that design trade-off and it might make sense for the cases that they’re going for.

But look, I think that their announcement really showcases the difference in the values and the vision that our companies bring to this in a way that I think is really important. We innovate to make sure that our products are as accessible and affordable to everyone as possible, and that is a core part of what we do. And we have sold tens of millions of Quests.

More importantly, our vision for the metaverse and presence is fundamentally social. It’s about people interacting in new ways and feeling closer in new ways. Our device is also about being active and doing things. By contrast, every demo that they showed was a person sitting on a couch by themself. I mean, that could be the vision of the future of computing, but like, it’s not the one that I want. There’s a real philosophical difference in terms of how we’re approaching this. And seeing what they put out there and how they’re going to compete just made me even more excited and in a lot of ways optimistic that what we’re doing matters and is going to succeed. But it’s going to be a fun journey.

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