media matters

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Media Matters sues FTC, says agency is retaliating on behalf of Elon Musk

Media Matters for America sued the Federal Trade Commission yesterday, alleging that the FTC’s ongoing investigation into the group “has violated Media Matters’ First Amendment rights by retaliating against the organization for its reporting on Elon Musk and X.”

“The investigation is the latest effort by Elon Musk and his allies in the Trump administration to retaliate against Media Matters for its reporting on X, the social media site Musk controls, and it’s another example of the Trump administration weaponizing government authorities to target political opponents,” Media Matters said in a press release. The group said it has suffered financially because of “the cascade of litigation launched by Musk and his allies.”

The FTC’s investigative demand “makes no secret of its connection to Musk’s vindictive lawsuits,” and “probes Media Matters’ finances, editorial process, newsgathering activities, and affiliations with likeminded entities that monitor extremist content and other third parties,” Media Matters said in the lawsuit filed in US District Court for the District of Columbia.

Media Matters is a nonprofit journalism organization that has been targeted by Musk and Republicans for articles such as one showing that X placed advertisements next to pro-Nazi posts. Media Matters has faced probes from the Texas and Missouri attorneys general and a lawsuit filed by X. In the case involving Texas, a federal appeals court found in May that “Media Matters is the target of a government campaign of retaliation.”

Lawsuit: FTC “snoops into newsgathering activities”

The FTC sent a civil investigative demand (CID) on May 20, “apparently seeking to revive the state government investigations that had been blocked by this Court,” Media Matters said in its lawsuit yesterday. “The CID’s first substantive demand makes clear its connection to Musk’s lawsuits, seeking ‘all documents that Media Matters either produced or received in discovery in any litigation between Media Matters and X Corp. related to advertiser boycotts since 2023.'”

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X’s globe-trotting defense of ads on Nazi posts violates TOS, Media Matters says

Part of the problem appeared to be decreased spending from big brands that did return, like reportedly Apple. Other dips were linked to X’s decision to partner with adtech companies, splitting ad revenue with Magnite, Google, and PubMatic, Business Insider reported. The CEO of marketing consultancy Ebiquity, Ruben Schreurs, told Business Insider that most of the top 100 global advertisers he works with were still hesitant to invest in X, confirming “no signs of a mass return.”

For X, the ad boycott has tanked revenue for years, even putting X on the brink of bankruptcy, Musk claimed. The billionaire paid $44 billion for the platform, and at the end of 2024, Fidelity estimated that X was worth just $9.4 billion, CNN reported.

But at the start of 2025, analysts predicted that advertisers may return to X to garner political favor with Musk, who remains a senior advisor in the Trump administration. Perhaps more importantly in the short-term, sources also told Bloomberg that X could potentially raise as much as Musk paid—$44 billion—from investors willing to help X pay down its debt to support new payments and video products.

That could put a Band-Aid on X’s financial wounds as Yaccarino attempts to persuade major brands that X isn’t toxic (while X sues some of them) and Musk tries to turn the social media platform once known as Twitter into an “everything app” as ubiquitous in the US as WeChat in China.

MMFA alleges that its research, which shows how toxic X is today, has been stifled by Musk’s suits, but other groups have filled the gap. The Center for Countering Digital Hate has resumed its reporting since defeating X’s lawsuit last March, and, most recently, University of California, Berkeley, researchers conducted a February analysis showing that “hate speech on the social media platform X rose about 50 percent” in the eight months after Musk’s 2022 purchase, which suggests that advertisers had potentially good reason to be spooked by changes at X and that those changes continue to keep them at bay today.

“Musk has continually tried to blame others for this loss in revenue since his takeover,” MMFA’s complaint said, alleging that all three suits were filed to intimidate MMFA “for having dared to publish an article Musk did not like.”

X’s globe-trotting defense of ads on Nazi posts violates TOS, Media Matters says Read More »