steve huffman

Reddit CEO pledges site will remain “written by humans and voted on by humans”

Reddit is in an “arms race” to protect its devoted online communities from a surge in artificial intelligence-generated content, with the authenticity of its vast repository of human interaction increasingly valuable in training new AI-powered search tools.

Chief executive Steve Huffman told the Financial Times that Reddit had “20 years of conversation about everything,” leaving the company with a lucrative resource of personal interaction.

This has allowed it to strike multimillion dollar partnerships with Google and OpenAI to train their large language models on its content, as tech companies look for real-world data that can improve their generative AI products.

But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

However, Huffman warned against any company seeking to game the site with fake or AI-generated content, with plans to bring in strict verification checks to ensure that only humans can post to its forums.

“For 20 years, we’ve been fighting people who have wanted to be popular on Reddit,” he said. “We index very well into the search engines. If you want to show up in the search engines, you try to do well on Reddit, and now the LLMs, it’s the same thing. If you want to be in the LLMs, you can do it through Reddit.”

Reddit sells training data to unnamed AI company ahead of IPO

AI, Axel Springer, Biz & IT, Bloomberg, chatgpt, chatgtp, image synthesis, large language models, machine learning, openai, reddit, Stable Diffusion, steve huffman, text synthesis / Mike M. / February 20, 2024

Everything has a price —

If you’ve posted on Reddit, you’re likely feeding the future of AI.

Benj Edwards – Feb 19, 2024 9: 10 pm UTC

In this photo illustration the American social news

On Friday, Bloomberg reported that Reddit has signed a contract allowing an unnamed AI company to train its models on the site’s content, according to people familiar with the matter. The move comes as the social media platform nears the introduction of its initial public offering (IPO), which could happen as soon as next month.

Reddit initially revealed the deal, which is reported to be worth $60 million a year, earlier in 2024 to potential investors of an anticipated IPO, Bloomberg said. The Bloomberg source speculates that the contract could serve as a model for future agreements with other AI companies.

After an era where AI companies utilized AI training data without expressly seeking any rightsholder permission, some tech firms have more recently begun entering deals where some content used for training AI models similar to GPT-4 (which runs the paid version of ChatGPT) comes under license. In December, for example, OpenAI signed an agreement with German publisher Axel Springer (publisher of Politico and Business Insider) for access to its articles. Previously, OpenAI has struck deals with other organizations, including the Associated Press. Reportedly, OpenAI is also in licensing talks with CNN, Fox, and Time, among others.

In April 2023, Reddit founder and CEO Steve Huffman told The New York Times that it planned to charge AI companies for access to its almost two decades’ worth of human-generated content.

If the reported $60 million/year deal goes through, it’s quite possible that if you’ve ever posted on Reddit, some of that material may be used to train the next generation of AI models that create text, still pictures, and video. Even without the deal, experts have discovered in the past that Reddit has been a key source of training data for large language models and AI image generators.

While we don’t know if OpenAI is the company that signed the deal with Reddit, Bloomberg speculates that Reddit’s ability to tap into AI hype for additional revenue may boost the value of its IPO, which might be worth $5 billion. Despite drama last year, Bloomberg states that Reddit pulled in more than $800 million in revenue in 2023, growing about 20 percent over its 2022 numbers.

Advance Publications, which owns Ars Technica parent Condé Nast, is the largest shareholder of Reddit.

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