Tech

vizio-settles-for-$3m-after-saying-60-hz-tvs-had-120-hz-“effective-refresh-rate”

Vizio settles for $3M after saying 60 Hz TVs had 120 Hz “effective refresh rate”

class action, Policy, Tech, TVs, Vizio / /

Class action —

Vizio claimed backlight scanning made refresh rates seem twice as high.

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A marketing image for Vizio's P-series Q9 TV.

Enlarge / A marketing image for Vizio’s P-series Q9 TV.

Vizio has agreed to pay $3 million to settle a class-action lawsuit that alleged the company misled customers about the refresh rates of its TVs.

In 2018, a lawsuit [PDF], which was later certified as a class action, was filed against Vizio for advertising its 60 Hz and 120 Hz LCD TVs as having an “effective” refresh rate of 120 Hz and 240 Hz, respectively. Vizio was referring to the backlight scanning (or black frame insertion) ability, which it claimed made the TVs look like they were operating at a refresh rate that was twice as fast as they are capable of. Vizio’s claims failed to address the drawbacks that can come from backlight scanning, which include less brightness and the potential for noticeable flickering. The lawsuit complained about Vizio’s language in marketing materials and user manuals.

The lawsuit read:

Vizio knows, or at the very least should know, that its television with 60Hz display panels have a refresh rate of 60 images per second and that backlight manipulation methods cannot and do not increase the effective Hz (refresh rate) of a television.

The lawsuit, filed in the Superior Court of California, County of Los Angeles, accused Vizio of using misleading tactics to persuade retailers to sell and recommend Vizio TVs. It accused Vizio of trying “to sell its lesser-quality product at a higher price and allowed Vizio to realize sales it may not have otherwise made if it were truthful regarding the performance capabilities of its televisions.”

Under the settlement terms [PDF] spotted by The Verge, people who bought a Vizio TV in California after April 30, 2014, can file a claim. They’ll receive $17 or up to $50 if the fund allows it. The individual payout may also be under $17 if the claims exceed the $3 million fund. Vizio will also pay attorney fees. People have until March 30 to submit their claims. The final approval hearing is scheduled for June 20.

Vizio also agreed to stop advertising their TVs with 120 and 240 Hz “effective” refresh rates but “will not be obligated to recall or modify labeling for any Vizio-branded television model that has already been sold or distributed to a third party,” according to the agreement. Further, the California-headquartered company will also offer affected customers a “service and limited warranty package conservatively valued at $25” per person.

Vizio, per the settlement, denies any wrongdoing. The company declined to comment on the settlement to Ars.

The settlement comes as tactics for fighting motion blur, like backlight scanning and frame interpolation (known for causing the “soap opera effect“), have been maligned for often making the viewing experience worse. LG and TCL have also faced class-action lawsuits for boosting refresh rate claims by saying that their motion blur-fighting techniques make it seem like their TVs are running at a higher refresh rate than possible. While the case against LG was dismissed, TCL settled for $2,900,000 [PDF].

Despite the criticisms, backlight scanning and motion smoothing remain on default across countless TVs belonging to unsuspecting owners. Class-action cases like Vizio’s that end up having a negative cost for OEMs provide further incentive for them to at least stop using the ability as a way to superficially boost spec sheets.

Vizio settles for $3M after saying 60 Hz TVs had 120 Hz “effective refresh rate” Read More »

the-oldest-known-version-of-ms-dos’s-predecessor-has-been-discovered-and-uploaded

The oldest-known version of MS-DOS’s predecessor has been discovered and uploaded

86-dos, IBM PC, microsoft, MS-DOS, pc-dos, retrocomputing, Tech / /

a new doscovery —

86-DOS would later be bought by Microsoft and take over the computing world.

–

The IBM PC 5150.

Enlarge / The IBM PC 5150.

SSPL/Getty Images

Microsoft’s MS-DOS (and its IBM-branded counterpart, PC DOS) eventually became software juggernauts, powering the vast majority of PCs throughout the ’80s and serving as the underpinnings of Windows throughout the ’90s.

But the software had humble beginnings, as we’ve detailed in our history of the IBM PC and elsewhere. It began in mid-1980 as QDOS, or “Quick and Dirty Operating System,” the work of developer Tim Paterson at a company called Seattle Computer Products (SCP). It was later renamed 86-DOS, after the Intel 8086 processor, and this was the version that Microsoft licensed and eventually purchased.

Last week, Internet Archive user f15sim discovered and uploaded a new-old version of 86-DOS to the Internet Archive. Version 0.1-C of 86-DOS is available for download here and can be run using the SIMH emulator; before this, the earliest extant version of 86-DOS was version 0.34, also uploaded by f15sim.

This version of 86-DOS is rudimentary even by the standards of early-’80s-era DOS builds and includes just a handful of utilities, a text-based chess game, and documentation for said chess game. But as early as it is, it remains essentially recognizable as the DOS that would go on to take over the entire PC business. If you’re just interested in screenshots, some have been posted by user NTDEV on the site that used to be Twitter.

According to the version history available on Wikipedia, this build of 86-DOS would date back to roughly August of 1980, shortly after it lost the “QDOS” moniker. By late 1980, SCP was sharing version 0.3x of the software with Microsoft, and by early 1981, it was being developed as the primary operating system of the then-secret IBM Personal Computer. By the middle of 1981, roughly a year after 86-DOS began life as QDOS, Microsoft had purchased the software outright and renamed it MS-DOS.

Microsoft and IBM continued to co-develop MS-DOS for many years; the version IBM licensed and sold on its PCs was called PC DOS, though for most of their history the two products were identical. Microsoft also retained the ability to license the software to other computer manufacturers as MS-DOS, which contributed to the rise of a market of mostly interoperable PC clones. The PC market as we know it today still more or less resembles the PC-compatible market of the mid-to-late 1980s, albeit with dramatically faster and more capable components.

The oldest-known version of MS-DOS’s predecessor has been discovered and uploaded Read More »

smartphone-manufacturers-still-want-to-make-foldables-a-thing

Smartphone manufacturers still want to make foldables a thing

Foldables, Huawei, samsung, syndication, Tech / /
Huawei MateX 5

Enlarge / A Huawei Technologies Co. Mate X5 smartphone arranged in Hong Kong, China, on Saturday, Sept. 16, 2023.

Every large smartphone maker except Apple is betting that “foldable” phones will help revive a lackluster mobile market, despite the devices still largely failing to attract mainstream consumers.

Foldables, which have a screen that opens like a book or compact mirror, barely exceed a 1 per cent market share of all smartphones sold globally almost five years after they were first introduced.

But Samsung has doubled down on the product, investing heavily in marketing this year. In July, the Korean group released its 5G Galaxy Z series.

The world’s largest smartphone manufacturer points to estimates from Counterpoint Research that foldable devices may surpass a third of all smartphones costing more than $600 by 2027.

“We will continue to position our foldables as a key engine for our flagship growth with the clear differentiation, experience and flexibility these devices have to offer,” said Samsung.

Other handset makers such as Motorola, China’s Huawei and its spin-off Honor are also pinning their hopes on the product helping to revive a market that suffered its worst year for more than a decade.

“This is the year people [in the industry] really dived in,” said Ben Wood, an analyst at CCS Insight. “Everybody now is betting on this, except Apple.”

The iPhone-maker has yet to show any interest in the category, though patent filings suggest it may one day introduce an iPad that folds in half. Every other big smartphone maker has followed Samsung into the market, including Google’s Pixel Fold and Chinese alternatives from Huawei, Oppo and Xiaomi.

“We believe foldables are the future of smartphone devices, just like electric cars were to the auto industry,” said Bond Zhang, UK chief executive of Honor. “We’re approaching a crucial tipping point where foldables may soon become mainstream.”

But market data shows foldables are still far from mainstream. Counterpoint Research estimates about 16 million foldable phones will be sold this year, just 1.3 per cent of the 1.2 billion smartphone market total. Analysts say consumers are deterred by concerns about price, reliability and utility.

“I do wonder if there are too many products chasing too little market share at the moment,” Wood said.

Smartphone manufacturers still want to make foldables a thing Read More »

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2023 was the year that GPUs stood still

AMD, gaming, GeForce, GPU, GPUs, intel, Intel Arc, NVIDIA, Radeon, Tech / /
2023 was the year that GPUs stood still

Andrew Cunningham

In many ways, 2023 was a long-awaited return to normalcy for people who build their own gaming and/or workstation PCs. For the entire year, most mainstream components have been available at or a little under their official retail prices, making it possible to build all kinds of PCs at relatively reasonable prices without worrying about restocks or waiting for discounts. It was a welcome continuation of some GPU trends that started in 2022. Nvidia, AMD, and Intel could release a new GPU, and you could consistently buy that GPU for roughly what it was supposed to cost.

That’s where we get into how frustrating 2023 was for GPU buyers, though. Cards like the GeForce RTX 4090 and Radeon RX 7900 series launched in late 2022 and boosted performance beyond what any last-generation cards could achieve. But 2023’s midrange GPU launches were less ambitious. Not only did they offer the performance of a last-generation GPU, but most of them did it for around the same price as the last-gen GPUs whose performance they matched.

The midrange runs in place

Not every midrange GPU launch will get us a GTX 1060—a card roughly 50 percent faster than its immediate predecessor and beat the previous-generation GTX 980 despite costing just a bit over half as much money. But even if your expectations were low, this year’s midrange GPU launches have been underwhelming.

The worst was probably the GeForce RTX 4060 Ti, which sometimes struggled to beat the card it replaced at around the same price. The 16GB version of the card was particularly maligned since it was $100 more expensive but was only faster than the 8GB version in a handful of games.

The regular RTX 4060 was slightly better news, thanks partly to a $30 price drop from where the RTX 3060 started. The performance gains were small, and a drop from 12GB to 8GB of RAM isn’t the direction we prefer to see things move, but it was still a slightly faster and more efficient card at around the same price. AMD’s Radeon RX 7600, RX 7700 XT, and RX 7800 XT all belong in this same broad category—some improvements, but generally similar performance to previous-generation parts at similar or slightly lower prices. Not an exciting leap for people with aging GPUs who waited out the GPU shortage to get an upgrade.

The best midrange card of the generation—and at $600, we’re definitely stretching the definition of “midrange”—might be the GeForce RTX 4070, which can generally match or slightly beat the RTX 3080 while using much less power and costing $100 less than the RTX 3080’s suggested retail price. That seems like a solid deal once you consider that the RTX 3080 was essentially unavailable at its suggested retail price for most of its life span. But $600 is still a $100 increase from the 2070 and a $220 increase from the 1070, making it tougher to swallow.

In all, 2023 wasn’t the worst time to buy a $300 GPU; that dubious honor belongs to the depths of 2021, when you’d be lucky to snag a GTX 1650 for that price. But “consistently available, basically competent GPUs” are harder to be thankful for the further we get from the GPU shortage.

Marketing gets more misleading

1.7 times faster than the last-gen GPU? Sure, under exactly the right conditions in specific games.

Enlarge / 1.7 times faster than the last-gen GPU? Sure, under exactly the right conditions in specific games.

Nvidia

If you just looked at Nvidia’s early performance claims for each of these GPUs, you might think that the RTX 40-series was an exciting jump forward.

But these numbers were only possible in games that supported these GPUs’ newest software gimmick, DLSS Frame Generation (FG). The original DLSS and DLSS 2 improve performance by upsampling the images generated by your GPU, generating interpolated pixels that make lower-res image into higher-res ones without the blurriness and loss of image quality you’d get from simple upscaling. DLSS FG generates entire frames in between the ones being rendered by your GPU, theoretically providing big frame rate boosts without requiring a powerful GPU.

The technology is impressive when it works, and it’s been successful enough to spawn hardware-agnostic imitators like the AMD-backed FSR 3 and an alternate implementation from Intel that’s still in early stages. But it has notable limitations—mainly, it needs a reasonably high base frame rate to have enough data to generate convincing extra frames, something that these midrange cards may struggle to do. Even when performance is good, it can introduce weird visual artifacts or lose fine detail. The technology isn’t available in all games. And DLSS FG also adds a bit of latency, though this can be offset with latency-reducing technologies like Nvidia Reflex.

As another tool in the performance-enhancing toolbox, DLSS FG is nice to have. But to put it front-and-center in comparisons with previous-generation graphics cards is, at best, painting an overly rosy picture of what upgraders can actually expect.

2023 was the year that GPUs stood still Read More »

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Appeals court pauses ban on patent-infringing Apple Watch imports

Apple, Apple Watch Series 9, Apple Watch Ultra 2, patent appeals, smartwatch, Tech / /

still on hold —

Apple pulled the Watch Series 9 and Watch Ultra 2 from sale on December 21.

– Updated

Apple Watch Series 9

Enlarge / The Apple Watch Series 9 released in September 2023.

Apple

Just before Christmas, Apple pulled two of its latest smartwatches from stores. The cause was not an unwelcome visit from the ghost of mechanical timepieces past but the International Trade Commission, which found that the California-based computer maker had infringed on some patents, resulting in the ITC banning the import of said watches. Yesterday, Reuters reported that Apple filed an emergency request for the courts to lift the ban and will appeal the ITC ruling.

And today, the US Court of Appeals for the Federal Circuit granted Apple’s wish, pausing the ban while it considers the tech company’s argument.

Apple’s watch problems started back in January. That’s when a court found that the light-based pulse oximetry sensor (found on the back of the watches) infringed patents held by Masimo, a medical device manufacturer also based in California.

At the time, Apple said since Masimo was not a consumer-focused company, it chose not to collaborate or acquire the medical device maker. Masimo, for its part, said that Apple led it on in discussions then took its idea and hired away Masimo engineers.

In October, the ITC upheld the ruling of infringement and started the process to ban imports of the watches, giving US President Joe Biden’s administration 60 days to review the case and possibly veto the ruling.

But the Biden administration has chosen not to interfere, unlike in 2013 when the Obama administration vetoed a ban on iPhones and iPads during a patent dispute between Apple and Samsung. Although the ITC’s import ban on Apple Watch Series 9 and Ultra 2 models was supposed to go into effect on December 26, Apple pulled the watches from sale a few days early. The older Apple Watch SE, which doesn’t use the infringing blood oxygen sensor, remains on sale.

“We strongly disagree with the USITC decision and resulting exclusion order, and are taking all measures to return Apple Watch Series 9 and Apple Watch Ultra 2 to customers in the US as soon as possible,” Apple said in a statement.

Apple had asked the CAFC to pause the ban until US Customs and Border Protection decides whether redesigned Apple Watches no longer infringe on Masimo’s patents, a decision that should be reached by January 12. Now the court has given the ITC a deadline of January 10 to respond to Apple.

This article was updated shortly after publication to reflect the court pausing the import ban.

Appeals court pauses ban on patent-infringing Apple Watch imports Read More »

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Matter, set to fix smart home standards in 2023, stumbled in the real market

2023, aqara, matter, nanoleaf, phillips hue, Smart Home, smart home standards, smarthome, Tech, Thread, Zigbee / /

A matter for the future —

Gadget makers, unsurprisingly, are hesitant to compete purely on device quality.

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Illustration of Matter protocol simplifying a home network

Enlarge / The Matter standard’s illustration of how the standard should align a home and all its smart devices.

CSA

Matter, as a smart home standard, would make everything about owning a smart home better. Devices could be set up with any phone, for either remote or local control, put onto any major platform (like Alexa, Google, or HomeKit) or combinations of them, and avoid being orphaned if their device maker goes out of business. Less fragmentation, more security, fewer junked devices: win, win, win.

Matter, as it exists in late 2023, more than a year after its 1.0 specification was published and just under a year after the first devices came online, is more like the xkcd scenario that lots of people might have expected. It’s another home automation standard at the moment, and one that isn’t particularly better than the others, at least how it works today. I wish it was not so.

Setting up a Matter device isn’t easy, nor is making it work across home systems. Lots of devices with Matter support still require you to download their maker’s specific app to get full functionality. Even if you were an early adopting, Matter-T-shirt-wearing enthusiast, you’re still buying devices that don’t work quite as well, and still generally require a major tech company’s gear to act as your bridge or router.

CSA's illustration of how smart homes worked before Matter, which is unfortunately a lot like how they still work, after.

CSA’s illustration of how smart homes worked before Matter, which is unfortunately a lot like how they still work, after.

CSA

Lights that Matter, but do less

Jennifer Pattison Tuohy at The Verge has done more Matter writing, and testing, than just about anybody out there who doesn’t work for the Connectivity Standards Alliance that oversees the spec. As she puts it:

I’ve been testing Matter devices all year, and it has been the most frustrating year of my decade-plus experience with smart home devices. Twelve months in, I do not have one Matter-based device working reliably in my home. To make matters worse (yeah, I know), the one system that’s always been rock solid, my Philips Hue smart lights, is basically unusable in any of my smart home platforms since I moved it to Matter.

When the Matter upgrade for Hue lights rolled out in September, I didn’t move to switch my bulbs over. For one thing, it wouldn’t result in a net loss of limited-purpose hardware (i.e. hubs). If you wanted to move your Hue bulbs over to Matter and control them through Google’s Home app, you’d need a Google Home Hub or Home Mini to act as a Matter bridge device. The same goes for Alexa (Echo devices), Samsung SmartThings (a Hub), or Apple Home (an Apple TV or HomePod/mini). You also lose some Hue-specific function, like gradient lighting and scenes (like holiday green/red schemes). And, as Tuohy has noted, it’s likely not a more reliable network than the proprietary Zigbee setup that Hue ran on before.

The smart home and automation market is like that pretty much everywhere. Aqara offers a Matter-compliant light strip, the T1, but it requires a hub, and using Matter means you can’t use Apple’s light-sensing adaptive brightness, because Matter doesn’t support that yet. The same goes for Nanoleaf’s Matter-friendly bulbs and strips, which are Matter and Thread capable but require Nanoleaf’s own app to provide Nanoleaf’s version of adaptive lighting.

Apple Developer

Matter, set to fix smart home standards in 2023, stumbled in the real market Read More »

laptops’-2023-quantum-leap:-5-computers-we’ll-still-be-talking-about-in-2024

Laptops’ 2023 quantum leap: 5 computers we’ll still be talking about in 2024

Apple, ASUS, Features, laptops, Lenovo, Tech / /
hand reaching for laptop, with blue swirls in the background

You’ll never uncover The Next Great Thing if you don’t deviate from the norm. When looking back at 2023’s laptops, we can see that many were merely refreshed designs—approaches that already work. But what happens when a company explores a design that, though not the most appealing today, might lead us to a new trend tomorrow?

You might end up with some computers that many, or even most, people aren’t currently interested in buying. But you could also end up glimpsing the designs that influence future laptops.

The laptops we’re about to look at all defied trends in some way, and we’re curious to see if they impact the laptop industry beyond 2023. We’ll also look at the challenges these ideas might face in the future—and some ways they could improve.

Lenovo’s laptop with dual 13.3-inch screens

  • A company called SZBOX is already selling a similar design, and I don’t think it’ll be the last.

    Scharon Harding

  • I was able to multitask like never before on a 13-inch-size laptop.

    Scharon Harding

  • Lenovo’s depiction of the Yoga Book 9i’s various forms. There has to be a useful idea somewhere in there, right?

    Lenovo

With the number of secondary screens already being built into laptops, Lenovo’s Yoga Book 9i, as striking as it appears, was a somewhat expected progression. But Lenovo actually pulled it off with a legitimate PC featuring most of the bells and whistles found among traditional premium laptops. With the design serving practical use cases in an improved form factor, I expect it to not only be imitated (one small firm is already selling a laptop like this) but to also give the concept of foldable-screen laptops a good run for their money.

The Yoga Book 9i, with its pair of 13.3-inch OLED screens, isn’t kicking off this list solely because it’s creative, flashy, or unique. It’s because, as detailed in our Lenovo Yoga Book 9i review, it proved itself an effective way to boost the amount of multitasking one can reasonably do on a 13-inch-size laptop. Lenovo’s revision of how to use a 13-inch chassis could improve options down the line for the many people seeking that golden area between ultra-portability and productivity potential.

On the Lenovo laptop’s 26.6 inches of cumulative screen, I was able to do the types of things that would only bring me frustration, if not a headache, on a single 13.3-inch panel. Want to take notes on a video call while monitoring your news feeds, having a chat window open, and keeping an eye on your email? That’s all remarkably manageable on a laptop with two full-size screens. And that PC is easier to lug around than a laptop and portable monitor.

What’s next?

The dual-screen setup worked well for small-laptop multitasking. But the polarizing lack of an integrated physical keyboard and touchpad challenge this form factor’s longevity. Easily accessible touchscreen controls are handy, but you can’t really replicate the reliable tactility and comfort of a keyboard and touchpad with touchscreens. A super portable laptop suddenly feels less portable when you have to remember to bring its accessories.

Still, I think this design has a place in the increasingly mobile world of computing. Future designs could improve with less reflective screens, given that reflectivity is especially distracting on a dual-screen laptop where one screen can cast reflections on the other.

Moving from OLED could help improve battery life to some degree. But, as you might have guessed, a laptop with two 13.3-inch OLED displays won’t be winning any laptop battery-life contests. Further, I wonder what price improvements could be made by foregoing OLED.

But many of the creative laptop designs these days opt for OLED, due to its high image quality, flexibility, and broad market appeal from more mainstream tech implementations, like OLED smartphones and TVs. This presents an ongoing price obstacle for a laptop design that already leans niche.

Laptops’ 2023 quantum leap: 5 computers we’ll still be talking about in 2024 Read More »

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Debt-laden Warner Bros. Discovery and Paramount consider merger

culture, max, movies, paramount, paramount plus, streaming, Tech, TV, warner bros. discovery / /
Game of Thrones

Enlarge / Media firms are looking for allies to help them take the coveted media throne.

The CEOs of Warner Bros. Discovery (WBD) and Paramount Global discussed a potential merger on Tuesday, according to a report from Axios citing “multiple” anonymous sources. No formal talks are underway yet, according to The Wall Street Journal. But the discussions look like the start of consolidation discussions for the media industry during a tumultuous time of forced evolution.

On Wednesday, Axios reported that WBD head David Zaslav and Paramount head Bob Bakish met in Paramount’s New York City headquarters for “several hours.”

Zaslav and Shari Redstone, owner of Paramount’s parent company National Amusements Inc (NAI), have also spoken, Axios claimed.

One of the publication’s sources said a WBD acquisition of NAI, rather than only Paramount Global, is possible.

Talks to unite the likes of Paramount’s film studio, Paramount+ streaming service, and TV networks (including CBS, BET, Nickelodeon, and Showtime) with WBD’s Max streaming service, CNN, Cinemax, and DC Comics properties are reportedly just talks, but Axios said WBD “hired bankers to explore the deal.”

It’s worth noting that WBD will suffer a big tax hit if it engages in merger and acquisition activity before April 8 due to a tax formality related to Discovery’s merger with WarnerMedia (which formed Warner Bros. Discovery) in 2022.

A union of debts

Besides the reported talks being in very early stages, there are reasons to be skeptical about a WBD and Paramount merger. The biggest one? Debt.

The New York Times notes that WBD has $40 billion in debt and $5 billion in free cash flow. Paramount, meanwhile, has $15 billion in debt and a negative cash flow. Zaslav has grown infamous for slashing titles and even enacting layoffs to save costs. But WBD is eyeing greener pastures and declared Max as “getting slightly profitable” in October. Adding more debt to WBD’s plate could be viewed as a step backward.

Additionally, Paramount is even more connected to old, flailing forms of media than WBD, as noted by The Information, which pointed to two-thirds of Paramount’s revenue coming from traditional TV networks.

Antitrust concerns could also impact such a deal.

WBD stocks closed down 5.7 percent, and Paramount’s closed down 2 percent after Axios’ report broke.

Of course, these details about a potential merger may have been reported because WBD and/or Paramount want us to know about it so that they can gauge market reaction and/or entice other media companies to discuss potential deals.

Debt-laden Warner Bros. Discovery and Paramount consider merger Read More »

google-might-already-be-replacing-some-ad-sales-jobs-with-ai

Google might already be replacing some Ad sales jobs with AI

Google, google ads, google ai, Tech / /

Better click-through rates than Cyberdyne Systems —

When AI can make assets and text for ads, you don’t need humans to do it anymore.

–

A large Google logo is displayed amidst foliage.

Google is wrapping its head around the idea of being a generative AI company. The “code red” called in response to ChatGPT has had Googlers scrambling to come up with AI features and ideas. Once all the dust settles on that work, Google might turn inward and try to “optimize” the company with some of its new AI capabilities. With artificial intelligence being the hot new thing, how much of Google’s, uh, natural intelligence needs to be there?

A report at The Information says that AI might already be taking people’s jobs at Google. The report cites people briefed on the plans and says Google intends to “consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers.” According to the report, the jobs are being vacated because Google’s new AI tools have automated them. The report says a future restructuring was apparently already announced at a department-wide Google Ads meeting last week.

Google announced a “new era of AI-powered ads” in May, featuring a “natural-language conversational experience within Google Ads, designed to jump-start campaign creation and simplify Search ads.” Google said its new AI could scan your website and “generate relevant and effective keywords, headlines, descriptions, images, and other assets,” making the Google Ads chatbot one part designer and one part sales expert.

One ad tool, Google’s Performance Max (or “PMax” for short), got a generative AI boost after May’s announcement and can now “create custom assets and scale them in a few clicks.” First, it helps advertisers decide if an ad should be in places like YouTube, Search, Discover, Gmail, Maps, or banner ads on third-party sites. Then, it can just make the ad content, thanks to generative AI that can scan your website for material. (A human advertiser is still in the loop approving content—for now.) It’s called “Performance Max” because variations of your ad are still left up to the machines, which can constantly remix your ads in real time using click-through rates as feedback. Google’s official description is that “Assets are automatically mixed and matched to find the top performing combinations based on which Google Ads channel your ad is appearing on.”

Changing ads on the fly with immediate click-through-rate validation and A/B testing is a task that no person would have the time to do. Also, no one would want to pay a human to do this much work, so having an AI monitor your ad performance sounds like a smart solution. The report also notes another benefit of making AI do this work: “Because these tools don’t require much employee attention, they carry relatively few expenses, so the ad revenue carries a high-profit margin.”

The Information report says, “A growing number of advertisers have adopted PMax since [launch], eliminating the need for some employees who specialized in selling ads for a particular Google service, like search, working together to design ad campaigns for big customers.”

According to the report, as of a year ago, Google had about 13,500 people devoted to this kind of sales work, a huge chunk of the 30,000-strong ad division. These 13,500 people aren’t necessarily all going to be affected, and those who are won’t necessarily be laid off—they could be reassigned to other areas in Google. We should know the scale of Google Ad’s big re-org soon. The report says, “Some employees expect the changes to be announced next month.”

Google might already be replacing some Ad sales jobs with AI Read More »

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Lian Li has discovered a new frontier for LCD screens: $47 PC case fans

ars pc guide, Lian Li, pc building, Tech / /

i have a screen —

120 and 140 mm fans can add to the blinding glow of your gaming PC’s RGB setup.

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The UNI FAN TL LCD series puts screens where there were no screens before.

Enlarge / The UNI FAN TL LCD series puts screens where there were no screens before.

Lian Li

If you’re trying to add lights to a PC case, you have lots of options: LED strips, CPU coolers with lights, case fans with lights, keyboards and mice with lights, motherboards with lights, GPUs with lights, sticks of RAM with lights, even fake sticks of RAM that go into your RAM slots so that you don’t have un-RGB-ed spots in your setup.

But if all of that isn’t enough for you, and you need to take things one step further, Lian Li has a new product for you: case fans that include not just RGB LEDs with two different lighting zones, but 1.6-inch LCD screens that can be programmed to show your PC’s stats or small looping images and videos.

Fans in the UNI FAN TL LCD lineup are available in 120 mm and 140 mm sizes, with black and white color options. The versions with screens cost $47 for a 120 mm version and $52 for a 140 mm version, and TL fans without screens go for $33 and $36, respectively. The fans need to be connected to their own dedicated fan controller, which can drive up to seven of the LCD-equipped fans at a time. The screens can then be customized via proprietary software, as is unfortunately common for RGB lights and mini-screens.

One wrinkle for people who take pains to optimize their airflow: The LCD screens are only visible on one side of each fan. Normally, if you wanted to switch a fan from intake to exhaust—that is, blowing warm air out of the case instead of bringing cool air in—you could just flip it over. If you do that to a TL LCD fan, you’d be obscuring the screens. Lian Li sells dedicated “Reverse” versions of each fan that blow air the other way; Lian Li says that mounting the LCD fans the wrong way can damage the screens. The non-LCD versions can simply be flipped, like a regular case fan.

Other companies have played with the idea of putting LCD screens on internal components before—multiple companies manufacture all-in-one CPU watercoolers that integrate a customizable LCD screen on the water block that’s easily readable through an acrylic or glass side panel. You can also sometimes find air coolers with an LCD mounted on the heatsink somewhere. But Lian Li’s fans are, as far as we can tell, the first to mount LCD screens on the fans.

Do you actually need this many little screens all over your PC, showing your components’ internal temperatures and looping little snippets of video? No, of course not. But packing RGB lighting and other customizable components into your PC focuses more on what can be done than what should be done.

The UNI FAN TL LCDs can be pre-ordered in one– or three-packs starting today. The three-packs also include the fan controller, which is available for $25 extra.

Lian Li has discovered a new frontier for LCD screens: $47 PC case fans Read More »

wireless-tvs-use-built-in-cameras,-nfc-readers-to-sell-you-stuff-you-see-on-tv

Wireless TVs use built-in cameras, NFC readers to sell you stuff you see on TV

ads, Tech, TVs / /
webcam protruding out of the Displace TV

Enlarge / A closeup of the webcam on the Displace TV announced in January.

Dislace

It’s no secret that TV makers are seriously invested in pushing ads. Using TVs for advertising goes back to 1941 when the first TV commercial aired. But as we trudge our way through the 21st century, TV vendors are becoming more involved in ensuring that their hardware is used to sell stuff and add to their own recurring revenue.

This has taken various forms, but in some cases, we’re seeing increasingly invasive strategies for turning TVs into a primary place for shopping. The latest approach catching attention comes from the startup Displace. Its upcoming TVs will use integrated webcams and NFC payment readers to make it easy for people to buy stuff they see on TV.

Displace hasn’t officially released a product yet, so skepticism about the TVs it says it will demo at CES 2024 in Las Vegas next month, as spotted by sites like Wifi Hifi, is warranted. (Displace said it would have images of the newly announced TVs to share next year). The startup specializes in wireless TVs with hot-swappable batteries that can vacuum suction-mount to a wall and zip-line slowly off said wall when sensing an unstable connection or low battery. The original “Displace TV” that Displace announced in January is supposed to ship in mid-2024. Displace has been taking preorders for those.

The two new TVs Displace is adding to its 2024 release plans, the Displace Flex and Displace Mini, are all about making watching TV shopping better.

Stop & shop: TV edition

According to Displace’s announcement, the Displace Flex (a 55-inch 4K OLED TV) and Displace Mini (a 27-inch 4K OLED TV) will use proprietary gesture technology and each TV’s integrated 4K camera to tell when a user is raising their hand. It’s unclear how accurate that will be (could the shopping experience accidentally be activated if I raised my hand to tie my hair up, for example?), but at that point, the TV is supposed to pause the content being played. Then, it uses computer vision to “analyze the screen to find products available for sale. Once they see something they want to purchase, viewers drag and drop the product into the global Displace Shopping Cart,” the announcement says.

Displace Shopping will work at any moment the TV is on, and users can buy stuff they see in commercials by using the TVs.

Displace’s December 14 announcement said:

As soon as the viewer is ready to checkout, Displace Payments makes paying as easy as bringing a user’s smartphone or watch near the TV’s built-in NFC payment reader, a fully secure process that requires no credit card info. Viewers can also pay from within the Displace app.

If the TV can’t find a specific product for sale, it will “search for similar items” without user intervention, according to Displace. The TV will show products from any available online retailers, allowing users to select where they want to make their purchase.

Displace hasn’t provided full details about how it will make money off these transactions, but when reached for comment, founder and CEO Balaji Krishnan told Ars Technica that Displace has “different business models, and one of them is to take a transaction fee,” and that Displace will share more details “later.”

Displace also sees people using Displace Payments to pay for telehealth applications and equipped the Flex and Mini with thermal cameras.

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beeper’s-esoteric-fix-for-imessage-access-suggests-why-it’s-pushing-politically

Beeper’s esoteric fix for iMessage access suggests why it’s pushing politically

Apple, Tech / /

Blue bubbles requiring space gray boxes —

Beeper’s iMessage access could depend on both Mac data and DOJ action.

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An M1 Mac Mini, held in hand.

Enlarge / If you have one of these, or another Mac handy, you should soon be able to access Beeper on Android and desktop platforms. You’ll just need to grab its “registration data” every so often.

Samuel Axon

Beeper’s Android app, which initially promised iMessage support with just a phone number, lost that connection once Apple started openly pushing back on it less than a week after it launched. Beeper has kept revising its approach, and its newest method—involving regular access to a physical Mac—suggests why the company has added a political component to its efforts.

Beeper started pushing back after its initial blockage, both through continued development and through media and political messaging. After a second, if smaller, Apple crackdown, co-founder Eric Migicovsky welcomed CBS Mornings into his garage, where he advanced his argument that Beeper was turning grossly insecure SMS messages between iPhone and Android users into secure, end-to-end encrypted chats. (CBS also interviewed James Gill, the 16-year-old whose work connecting to iMessage, using reverse-engineering methods, is the foundation of Beeper’s iMessage tech).

CBS Mornings‘ interview with Beeper co-founder Eric Migicovsky and James Gill, a teenage coder.

That interview lined up with another development: a bi-partisan foursome of US lawmakers, including Sen. Amy Klobuchar (D-Minn.), sending a letter to the Department of Justice regarding “Apple’s potential anti-competitive treatment of the Beeper Mini messaging application.” Apple’s actions toward Beeper, the letter suggests, could “eliminate choices for consumers,” “discourage future innovation and investment” in messaging, and make Apple a “digital gatekeeper,” suggesting a need for review by the DOJ’s Antitrust Division.

The move follows, and seems to echo, similar efforts by European Union regulators to open up iMessage, which have been stalled so far. Apple has announced that it will adopt RCS standards for SMS messaging, bringing delivery status and higher-quality media to messages between Android and iPhone users. But Apple is adopting a general RCS standard, not one with end-to-end encryption enabled, such as with Google’s own extension of RCS.

As of Sunday, more than 60 percent of Beeper users still couldn’t access iMessage, according to Beeper status updates. Today, Migicovsky told Beeper users (and a “Beeper Team” member posted on Reddit) that there was a solution, though it requires “access to a Mac computer,” or “a friend on Beeper with a Mac.” The updated workaround is due to arrive on Wednesday.

Beeper says that the issue involves the need for non-identifying “registration data” to access iMessage. Beeper had been using “our own fleet of Mac servers” to provide that data. “Unfortunately, this has proven to be an easy target for Apple because thousands of Beeper users were using the same registration data,” Migicovsky wrote users.

The updated Beeper app for Mac will allow for pulling a real Mac’s registration data, for both desktop and Android apps, and perhaps even sharing it with a small number of Beeper users. “In our testing, 10-20 iMessage users can safely use the same registration data,” Migicovsky wrote. He added that Beeper will be open-sourcing its full iMessage bridge, along with the Mac app code that generates registration data, which should provide a self-hosting option.

You’ll need occasional, if regular, access to that Mac running Beeper, however, as “roughly once per week or month” the data needs to be re-generated.

That kind of requirement, besides limiting a big part of its market to “Android users who also happen to have a Mac,” pushes Beeper even further into a kind of uncanny valley for providing iMessage support to non-Apple hardware. Being able to sometimes send secure, feature-rich iMessages, but occasionally losing access due to Apple’s stated intent to stop it, is a tough sell, even if Beeper isn’t charging at the moment.

That might explain why the company is looking to Congress, and user outcry, for alternate routes into iMessage.

This post was updated at 5: 30 p.m. on Dec. 19 to add context regarding Apple’s adoption of RCS, but not end-to-end encryption for RCS messages.

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