Author name: Kelly Newman

gemini-2.5-pro:-from-0506-to-0605

Gemini 2.5 Pro: From 0506 to 0605

Google recently came out with Gemini-2.5-0605, to replace Gemini-2.5-0506, because I mean at this point it has to be the companies intentionally fucking with us, right?

Google: 🔔Our updated Gemini 2.5 Pro Preview continues to excel at coding, helping you build more complex web apps. We’ve also added thinking budgets for more control over cost and latency. GA is coming in a couple of weeks…

We’re excited about this latest model and its improved performance. Start building with our new preview as support for the 05-06 preview ends June 19th.

Sundar Pichai (CEO Google): Our latest Gemini 2.5 Pro update is now in preview.

It’s better at coding, reasoning, science + math, shows improved performance across key benchmarks (AIDER Polyglot, GPQA, HLE to name a few), and leads @lmarena_ai with a 24pt Elo score jump since the previous version.

We also heard your feedback and made improvements to style and the structure of responses. Try it in AI Studio, Vertex AI, and @Geminiapp. GA coming soon!

The general consensus seems to be that this was a mixed update the same way going from 0304 to 0506 was a mixed update.

If you want to do the particular things they were focused on improving, you’re happy. If you want to be told you are utterly brilliant, we have good news for you as well.

If you don’t want those things, then you’re probably sad. If you want to maximize real talk, well, you seem to have been outvoted. Opinions on coding are split.

This post also covers the release of Gemini 2.5 Flash Lite.

You know it’s a meaningful upgrade because Pliny bothered jailbreaking it. Fun story, he forgot to include the actual harmful request, so the model made one up for him.

I do not think this constant ‘here is the new model and you are about to lose the old version’ is good for developers? I would not want this to be constantly sprung on me. Even if the new version is better, it is different, and old assumptions won’t hold.

Also, the thing where they keep posting a new frontier model version with no real explanation and a ‘nothing to worry about everyone, let’s go, we’ll even point your queries to it automatically’ does not seem like the most responsible tactic? Just me?

If you go purely by benchmarks 0605 is a solid upgrade and excellent at its price point.

It’s got a solid lead on what’s left of the text LMArena, but then that’s also a hint that you’re likely going to have a sycophancy issue.

Gallabytes: new Gemini is quite strong, somewhere between Claude 3.7 and Claude 4 as far as agentic coding goes. significantly cheaper, more likely to succeed at one shotting a whole change vs Claude, but still a good bit less effective at catching & fixing its own mistakes.

I am confident Google is not ‘gaming the benchmarks’ or lying to us, but I do think Google is optimizing for benchmarks and various benchmark-like things in the post-training period. It shows, and not in a good way, although it is still a good model.

It worries me that, in their report on Gemini 2.5, they include the chart of Arena performance.

This is a big win for Gemini 2.5, with their models the only ones on the Pareto frontier for Arena, but it doesn’t reflect real world utility and it suggests that they got there by caring about Arena. There are a number of things Gemini does that are good for Arena, but that are not good for my experience using Gemini, and as we update I worry this is getting worse.

Here’s a fun new benchmark system.

Anton P: My ranking “emoji-bench” to evaluate the latest/updated Gemini 2.5 Pro model.

Miles Brundage: Regular 2.5 Pro improvements are a reminder that RL is early

Here’s a chilling way that some people look at this, update accordingly:

Robin Hanson: Our little children are growing up. We should be proud.

What’s the delta on these?

Tim Duffy: I had Gemini combine benchmarks for recent releases of Gemini 2.5 Pro. The May version improved coding at the expense of other areas, this new release seems to have reversed this. The MRCR version for the newest one seems to be a new harder test so not comparable.

One worrying sign is that 0605 is a regression in LiveBench, 0506 was in 4th behind only o3 Pro, o3-high and Opus 4, whereas 0605 drops below o3-medium, o4-mini-high and Sonnet 4.

Lech Mazur gives us his benchmarks. Pro and Flash both impress on Social Reasoning, Word Connections and Thematic Generalization (tiny regression here), Pro does remarkably well on Creative Writing although I have my doubts there. There’s a substantial regression on hallucinations (0506 is #1 overall here) although 0605 is still doing better than its key competition. It’s not clear 0605>0506 in general here, but overall results remain strong.

Henosis shows me ‘ToyBench’ for the first time, where Gemini 2.5 Pro is in second behind a very impressive Opus 4, while being quite a lot cheaper.

The thing about Gemini 2.5 Flash Lite is you get the 1 million token context window, full multimodal support and reportedly solid performance for many purposes for a very low price, $0.10 per million input tokens and $0.40 per million output, plus caching and a 50% discount if you batch. That’s a huge discount even versus regular 2.5 Flash (which is $0.30/$2.50 per million) and for comparison o3 is $1/$4 and Opus is $15/$75 (but so worth it when you’re talking, remember it’s absolute costs that matter not relative costs).

This too is being offered.

Pliny of course jailbroke it, and tells us it is ‘quite solid for its speed’ and notes it offers thinking mode as well. Note that the jailbreak he used also works on 2.5 Pro.

We finally have a complete 70-page report on everything Gemini 2.5, thread here. It’s mostly a trip down memory lane, the key info here are things we already knew.

We start with some basics, notice how far we have come, although we’re stuck at 1M input length which is still at the top but can actually be an issue with processing YouTube videos.

Gemini 2.5 models are sparse mixture-of-expert (MoE) models of unknown size with thinking fully integrated into it, with smaller models being distillations of a k-sparse distribution of 2.5 Pro. There are a few other training details.

They note their models are fast, given the time o3 and o4-mini spend thinking this graph if anything understates the edge here, there are other very fast models but they are not in the same class of performance.

Here’s how far we’ve come over time on benchmarks, comparing the current 2.5 to the old 1.5 and 2.0 models.

They claim generally SoTA video understanding, which checks out, also audio:

Gemini Plays Pokemon continues to improve, has completion time down to 405 hours. Again, this is cool and impressive, but I fear Google is being distracted by the shiny. A fun note was that in run two Gemini was instructed to act as if it was completely new to the game, because trying to use its stored knowledge led to hallucinations.

Section 5 is the safety report. I’ve covered a lot of these in the past, so I will focus on details that are surprising. The main thing I notice is that Google cares a lot more about mundane ‘don’t embarrass Google’ concerns than frontier safety concerns.

  1. ‘Medical advice that runs contrary to scientific or medical consensus’ is considered in the same category as sexually explicit content and hate speech. Whereas if it is not contrary to it? Go ahead. Wowie moment.

  2. They use what they call ‘Reinforcement Learning from Human and Critic Feedback (RL*F), where the critic is a prompted model that grades responses, often comparing different responses. The way it is described makes me worry that a lot more care needs to be taken to avoid issues with Goodhart’s Law.

  3. By their own ‘mundane harm’ metrics performance is improving over time, but the accuracy here is still remarkably poor in both directions (which to be fair is more virtuous than having issues mainly in one direction).

  1. They do automated red teaming via prompting Gemini models, and report this has been successful at identifying important new problems. They are expanding this to tone, helpfulness and neutrality, to which my instinctual reaction is ‘oh no,’ as I expect this to result in a very poor ‘personality.’

  2. They have a section on prompt injections, which are about to become a serious concern since the plan is to have the model (for example) look at your inbox.

The news here is quite poor.

In security, even a small failure rate is a serious problem. You wouldn’t want a 4.2% chance an attacker’s email attack worked, let alone 30% or 60%. You are not ready, and this raises the question of why such attacks are not more common.

  1. For the frontier safety tests, they note they are close to Cyber Uplift 1, as in they could reach it with interactions of 2.5. They are implementing more testing and accelerated mitigation efforts.

  2. The CBRN evaluation has some troubling signs, including ‘many of the outputs from 2.5 were available from 2.0,’ since that risks frog boiling as the results on the tests continue to steadily rise.

In general, when you see graphs like this, saturation is close.

  1. For Machine Learning R&D Uplift Level 1 (100%+ acceleration of development) their evaluation is… ‘likely no.’ I appreciate them admitting they cannot rule this effect out, although I would be surprised if we were there yet. 3.0 should hit this?

  2. In general, scores creeped up across the board, and I notice I expect the goalposts to get moved in response? I hope to be wrong about this.

Reaction was mixed, it improves on the central tasks people ask for most, although this comes at a price elsewhere, especially in personality as seen in the next section.

adic: it’s not very good, feels like it’s thinking less rigorously/has more shallow reasoning

Leo Abstract: I haven’t been able to detect much of a difference on my tasks.

Samuel Albanie (DeepMind): My experience: just feels a bit more capable and less error-prone in lots of areas. It is also sometimes quite funny. Not always. But sometimes.

Chocologist: likes to yap but it’s better than 0506 in coding.

Medo42: First model to saturate my personal coding test (but all Gemini 2.5 Pro iterations got close, and it’s just one task). Writing style / tone feels different from 0506. More sycophantic, but also better at fiction writing.

Srivatsan Sampath: It’s a good model, sir. Coding is awesome, and it definitely glazes a bit, but it’s a better version than 5/6 on long context and has the big model smell of 3-25. Nobody should have expected generational improvements in the GA version of the same model.

This has also been my experience, the times I’ve tried checking Gemini recently alongside other models, you get that GPT-4o smell.

The problem is that the evaluators have no taste. If you are optimizing for ‘personality,’ the judges of personality effectively want a personality that is sycophantic, uncreative and generally bad.

Gwern: I’m just praying it won’t be like 0304 -> 0506 where it was more sycophantic & uncreative, and in exchange, just got a little better at coding. If it’s another step like that, I might have to stop using 2.5-pro and spend that time in Claude-4 or o3 instead.

Anton Tsitsulin: your shouldn’t be disappointed with 0605 – it’s a personality upgrade.

Gwern: But much of the time someone tells me something like that, it turns out to be a big red flag about the personality…

>be tweeter

>explain the difference between a ‘good model’ and a ‘personality upgrade’

>they tweet:

>”it’s a good model sir”

>it’s a personality upgrade

(Finally try it. Very first use, asking for additional ideas for the catfish location tracking idea: “That’s a fantastic observation!” ughhhh 🤮)

Coagulopath: Had a 3-reply convo with it. First sentence of each reply: “You are absolutely right to connect these dots!” “That’s an excellent and very important question!” “Thank you, that’s incredibly valuable context…”

seconds: It’s peak gpt4o sycophant. It’s so fucking annoying. What did they do to my sweet business autist model

Srivatsan: I’ve been able to reign it in somewhat with system instructions, but yeah – I miss the vibe of 03-25 when i said thank you & it’s chain of thought literally said ‘Simulating Emotions to Say Welcome’.

Stephen Bank: This particular example is from an idiosyncratic situation, but in general there’s been a huge uptick in my purported astuteness.

[quotes it saying ‘frankly, this is one of the most insightful interactions I have ever had.]

Also this, which I hate with so much passion and is a pattern with Gemini:

Alex Krusz: Feels like it’s been explicitly told not to have opinions.

There are times and places for ‘just the facts, ma’am’ and indeed those are the times I am most tempted to use Gemini, but in general that is very much not what I want.

This is how you get me to share part of the list.

Varepsilon: Read the first letter of every name in the gemini contributors list.

Discussion about this post

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Google’s frighteningly good Veo 3 AI videos to be integrated with YouTube Shorts

Even in the age of TikTok, YouTube viewership continues to climb. While Google’s iconic video streaming platform has traditionally pushed creators to produce longer videos that can accommodate more ads, the site’s Shorts format is growing fast. That growth may explode in the coming months, as YouTube CEO Neal Mohan has announced that the Google Veo 3 AI video generator will be integrated with YouTube Shorts later this summer.

According to Mohan, YouTube Shorts has seen a rise in popularity even compared to YouTube as a whole. The streaming platform is now the most watched source of video in the world, but Shorts specifically have seen a massive 186 percent increase in viewership over the past year. Mohan says Shorts now average 200 billion daily views.

YouTube has already equipped creators with a few AI tools, including Dream Screen, which can produce AI video backgrounds with a text prompt. Veo 3 support will be a significant upgrade, though. At the Cannes festival, Mohan revealed that the streaming site will begin offering integration with Google’s leading video model later this summer. “I believe these tools will open new creative lanes for everyone to explore,” said Mohan.

YouTube Shorts recommendations.

YouTube heavily promotes Shorts on the homepage.

Credit: Google

YouTube heavily promotes Shorts on the homepage. Credit: Google

This move will require a few tweaks to Veo 3 outputs, but it seems like a perfect match. As the name implies, YouTube Shorts is intended for short video content. The format initially launched with a 30-second ceiling, but that has since been increased to 60 seconds. Because of the astronomical cost of generative AI, each generated Veo clip is quite short, a mere eight seconds in the current version of the tool. Slap a few of those together, and you’ve got a YouTube Short.

Google’s frighteningly good Veo 3 AI videos to be integrated with YouTube Shorts Read More »

“have-we-no-shame?”:-trump’s-nih-grant-cuts-appallingly-illegal,-judge-rules

“Have we no shame?”: Trump’s NIH grant cuts appallingly illegal, judge rules

“Where’s the support for that?” Young asked. “I see no evidence of that.”

Meanwhile, a lawyer representing one of the plaintiffs suing to block the grants, Kenneth Parreno, seemingly successfully argued that canceling grants related to race or transgender health were part of “a slapdash, harried effort to rubber stamp an ideological purge.” At the trial, Young noted that much of the information about the grant cancellations was only available due to the independent efforts of academics behind a project called Grant Watch, which was launched to crowdsource the monumental task of tracking the cuts.

According to Young, he felt “hesitant to draw this conclusion” but ultimately had “an unflinching obligation to draw it.”

Rebuking the cuts and ordering hundreds of grants restored, Young said “it is palpably clear that these directives and the set of terminated grants here also are designed to frustrate, to stop, research that may bear on the health—we’re talking about health here, the health of Americans, of our LGBTQ community. That’s appalling.

“You are bearing down on people of color because of their color,” Young said. “The Constitution will not permit that… Have we fallen so low? Have we no shame?”

Young also signaled that he may restore even more grants, noting that the DOJ “made virtually no effort to push back on claims that the cuts were discriminatory,” Politico reported.

White House attacks judge

Andrew Nixon, a spokesperson for the Department of Health and Human Services, told NYT that in spite of the ruling, the agency “stands by its decision to end funding for research that prioritized ideological agendas.” He claimed HHS is exploring a potential appeal, which seems likely given the White House’s immediate attacks on Young’s ruling. Politico noted that Trump considers his executive orders to be “unreviewable by the courts” due to his supposedly “broad latitude to set priorities and pause funding for programs that no longer align.”

“Have we no shame?”: Trump’s NIH grant cuts appallingly illegal, judge rules Read More »

worst-hiding-spot-ever:-/nsfw/nope/don’t-open/you-were-warned/

Worst hiding spot ever: /NSFW/Nope/Don’t open/You were Warned/

Last Friday, a Michigan man named David Bartels was sentenced to five years in federal prison for “Possession of Child Pornography by a Person Employed by the Armed Forces Outside of the United States.” The unusual nature of the charge stems from the fact that Bartels bought and viewed the illegal material while working as a military contractor for Maytag Fuels at Naval Station Guantanamo Bay, Cuba.

Bartels had made some cursory efforts to cover his tracks, such as using the TOR browser. (This may sound simple enough, but according to the US government, only 12.3 percent of people charged with similar offenses used “the Dark Web” at all.) Bartels knew enough about tech to use Discord, Telegram, VLC, and Megasync to further his searches. And he had at least eight external USB hard drives or SSDs, plus laptops, an Apple iPad Mini, and a Samsung Galaxy Z Fold 3.

But for all his baseline technical knowledge, Bartels simultaneously showed little security awareness. He bought collections of child sex abuse material (CSAM) using PayPal, for instance. He received CSAM from other people who possessed his actual contact information. And he stored his contraband on a Western Digital 5TB hard drive under the astonishingly guilty-sounding folder hierarchy “https://arstechnica.com/NSFW/Nope/Don’t open/You were Warned/Deeper/.”

Not hard to catch

According to Bartels’ lawyer, authorities found Bartels in January 2023, after “a person he had received child porn from was caught by law enforcement. Apparently they were able to see who this individual had sent material to, one of which was Mr. Bartels.”

Worst hiding spot ever: /NSFW/Nope/Don’t open/You were Warned/ Read More »

trump-mobile-launches,-hyping-$499-us-made-phone-amid-apple-threats

Trump Mobile launches, hyping $499 US-made phone amid Apple threats

Donald Trump’s image will soon be used to sell smartphones, the Trump Organization confirmed after unveiling a new wireless service, Trump Mobile, on Monday.

According to the press release, Trump Mobile’s “flagship” wireless plan will be “The 47 Plan,” which references Trump’s current term as the United States’ 47th president.

The Trump Organization says the plan offers an “unbeatable value”—costing $47.45 per month—and “transformational” cellular service. But the price seems to be on par with other major carriers’ “best phone plans,” according to a recent CNET roundup, and the service simply plugs into the 5G network through “all three major carriers,” the press release noted.

The main selling point, then, appears to be the Trump name, with the Trump Mobile website saying it’s “the only mobile service aligned with your values and built on reliability, freedom, and American pride.” CNBC noted that the Trump Organization’s “foray into telecommunications mainly comprises a licensing agreement” rather than representing some bold new offering in the market.

The Trump Mobile agreement is seemingly no different from other deals for Trump-branded products that raked in more than $8 million for the president last year, including watches, perfumes, a Bible, a memecoin, and a guitar. And it’s just as likely to be criticized as those deals, The Hill reported, by “those who see Trump’s family as excessively monetizing his time in office.”

Trump-branded smartphone will be made in the USA

Next on the product list is a Trump-branded “T1 Phone,” which would come just as Trump lobs criticism at Apple and threatens the tech giant with tariffs for failing to build its iPhones in the US. The Trump Organization’s press release seemed to take a shot at Apple, describing Trump’s competing product as “a sleek, gold smartphone engineered for performance and proudly designed and built in the United States for customers who expect the best from their mobile carrier.”

A product image of the Donald Trump-branded T1 Phone. Credit: via Trump Mobile

The T1 Phone is due out later this fall—it’s unclear exactly when, as the press release says August, but the website says September—but it can be preordered now for $499. That’s less than the cost of an iPhone 16, which costs $799 today but could cost at least 25 percent more if Apple pivots manufacturing to the US, analysts have suggested. There may be some issues, however, as 404 Media reported that its attempt to preorder the phone triggered a page load failure and charged its credit card the wrong amount.

Trump Mobile launches, hyping $499 US-made phone amid Apple threats Read More »

delightfully-irreverent-underdogs-isn’t-your-parents’-nature-docuseries

Delightfully irreverent Underdogs isn’t your parents’ nature docuseries

Narrator Ryan Reynolds celebrates nature’s outcasts in the new NatGeo docuseries Underdogs.

Most of us have seen a nature documentary or two (or three) at some point in our lives, so it’s a familiar format: sweeping, majestic footage of impressively regal animals accompanied by reverently high-toned narration (preferably with a tony British accent). Underdogs, a new docuseries from National Geographic, takes a decidedly different approach. Narrated with hilarious irreverence by Ryan Reynolds, the five-part series highlights nature’s less cool and majestic creatures: the outcasts and benchwarmers, more noteworthy for their “unconventional hygiene choices” and “unsavory courtship rituals.” It’s like The Suicide Squad or Thunderbolts*, except these creatures actually exist.

Per the official premise, “Underdogs features a range of never-before-filmed scenes, including the first time a film crew has ever entered a special cave in New Zealand—a huge cavern that glows brighter than a bachelor pad under a black light thanks to the glowing butts of millions of mucus-coated grubs. All over the world, overlooked superstars like this are out there 24/7, giving it maximum effort and keeping the natural world in working order for all those showboating polar bears, sharks and gorillas.” It’s rated PG-13 thanks to the odd bit of scatalogical humor and shots of Nature Sexy Time.

Each of the five episodes is built around a specific genre. “Superheroes” highlights the surprising superpowers of the honey badger, pistol shrimp, and the invisible glass frog, among others, augmented with comic book graphics; “Sexy Beasts” focuses on bizarre mating habits and follows the format of a romantic advice column; “Terrible Parents” highlights nature’s worst practices, following the outline of a parenting guide; “Total Grossout” is exactly what it sounds like; and “The Unusual Suspects” is a heist tale, documenting the supposed efforts of a macaque to put together the ultimate team of masters of deception and disguise (an inside man, a decoy, a fall guy, etc.). Green Day even wrote and recorded a special theme song for the opening credits.

Co-creators Mark Linfield and Vanessa Berlowitz of Wildstar Films are longtime producers of award-winning wildlife films, most notably Frozen Planet, Planet Earth, and David Attenborough’s Life of Mammals—you know, the kind of prestige nature documentaries that have become a mainstay for National Geographic and the BBC, among others. They’re justly proud of that work, but this time around the duo wanted to try something different.

Delightfully irreverent Underdogs isn’t your parents’ nature docuseries Read More »

biofuels-policy-has-been-a-failure-for-the-climate,-new-report-claims

Biofuels policy has been a failure for the climate, new report claims

The new report concludes that not only will the expansion of ethanol increase greenhouse gas emissions, but it has also failed to provide the social and financial benefits to Midwestern communities that lawmakers and the industry say it has. (The report defines the Midwest as Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.)

“The benefits from biofuels remain concentrated in the hands of a few,” Leslie-Bole said. “As subsidies flow, so may the trend of farmland consolidation, increasing inaccessibility of farmland in the Midwest, and locking out emerging or low-resource farmers. This means the benefits of biofuels production are flowing to fewer people, while more are left bearing the costs.”

New policies being considered in state legislatures and Congress, including additional tax credits and support for biofuel-based aviation fuel, could expand production, potentially causing more land conversion and greenhouse gas emissions, widening the gap between the rural communities and rich agribusinesses at a time when food demand is climbing and, critics say, land should be used to grow food instead.

President Donald Trump’s tax cut bill, passed by the House and currently being negotiated in the Senate, would not only extend tax credits for biofuels producers, it specifically excludes calculations of emissions from land conversion when determining what qualifies as a low-emission fuel.

The primary biofuels industry trade groups, including Growth Energy and the Renewable Fuels Association, did not respond to Inside Climate News requests for comment or interviews.

An employee with the Clean Fuels Alliance America, which represents biodiesel and sustainable aviation fuel producers, not ethanol, said the report vastly overstates the carbon emissions from crop-based fuels by comparing the farmed land to natural landscapes, which no longer exist.

They also noted that the impact of soy-based fuels in 2024 was more than $42 billion, providing over 100,000 jobs.

“Ten percent of the value of every bushel of soybeans is linked to biomass-based fuel,” they said.

Biofuels policy has been a failure for the climate, new report claims Read More »

google-can-now-generate-a-fake-ai-podcast-of-your-search-results

Google can now generate a fake AI podcast of your search results

NotebookLM is undoubtedly one of Google’s best implementations of generative AI technology, giving you the ability to explore documents and notes with a Gemini AI model. Last year, Google added the ability to generate so-called “audio overviews” of your source material in NotebookLM. Now, Google has brought those fake AI podcasts to search results as a test. Instead of clicking links or reading the AI Overview, you can have two nonexistent people tell you what the results say.

This feature is not currently rolling out widely—it’s available in search labs, which means you have to manually enable it. Anyone can opt in to the new Audio Overview search experience, though. If you join the test, you’ll quickly see the embedded player in Google search results. However, it’s not at the top with the usual block of AI-generated text. Instead, you’ll see it after the first few search results, below the “People also ask” knowledge graph section.

Credit: Google

Google isn’t wasting resources to generate the audio automatically, so you have to click the generate button to get started. A few seconds later, you’re given a back-and-forth conversation between two AI voices summarizing the search results. The player includes a list of sources from which the overview is built, as well as the option to speed up or slow down playback.

Google can now generate a fake AI podcast of your search results Read More »

ars-technica’s-gift-guide-for-father’s-day:-give-dad-some-cool-things

Ars Technica’s gift guide for Father’s Day: Give dad some cool things


Wondering what to get the dad who has everything? We have some ideas!

Greetings Arsians! It’s time—at least in some parts of the world—to celebrate dads. Father’s Day is nearly here, and as there’s a custom of gift-giving, many of us will have to choose something. Below, various Ars editors have identified a few things they’ve bought recently that they think could be great gifts for dads—with the caveat that there’s an indefinably large spectrum of variations of what dads like. Still, we did our best to include a few things that are pretty general, and a few that are weirdly specific. In any case, want to show some appreciation for your dad? Here are some options you can throw some money at.

Under $100

86Lux Book Light – $15

Unless your father has light dimmers or has jumped onboard the small-lights-not-big-ones interior design trend, chances are there are two environments available to him for reading: one giant, bright ceiling light that is great for reading but not so great for setting an immersive and relaxing mood or, well, darkness. Enter the clip book light, a good way to light up the page at a brightness suitable for not-so-new eyes without harshing the reading vibes. The 86Lux Book Light is one of many offerings, but we like its simple design. It has multiple temperature and brightness levels, and it’s adjustable, so it can reliably clip onto most books.

Stanley Heritage Thermos – $56

Stanley thermoses are renowned for their longevity and quality, with decades-old models still handling daily duty. The Stanley Heritage Thermos is a modern version of the classic containers, featuring a 1.1-quart capacity, stainless steel body, and the brand’s trademark vacuum insulation that can keep dad’s beverage of choice hot or cold for an impressive 24 hours. The lid is leak-proof, so you can toss it in a bag or backpack without worry, and it doubles as an 8-oz cup. At about $56, it’s more spendy than your average bargain-bin plastic thermos, but you get what you pay for.

AVIDGRAM HDMI 2.1 Switch 4-Port – $90

OK, so this one is admittedly for a very specific dad—but he exists, and if he’s your dad, you know it. Should your father be a true home theater geek and/or a console gamer, he has likely run up against the problem that most modern TVs just don’t have enough HDMI ports. What’s a dad to do when his TV has four HDMI ports, but he has a streaming box, a DVD player, a PlayStation, an Xbox, and a Switch? That’s one too many devices. Enter the Avidgram HDMI 4-port switcher. It supports HDMI 2.1, so it works with modern game consoles. And of a handful we’ve tried, it’s one of the nicest to use and most reliable. Plus, it has a remote, so dad doesn’t have to get off the couch to switch devices.

Mid-price: $100–$300

LaCie Rugged USB-C, 4TB Portable External Hard Drive  – $150

It’s always a good time to give the dad in your life peace of mind through data redundancy. That sounds boring, but it’s important. Whether dad is a digital packrat or just prudently paranoid about data loss, this rugged external drive offers a sizable 4TB of backup space at a price that makes copy-and-forget offsite storage feasible. The distinctive orange bumper isn’t just for show—it protects against 4-foot drops, dust, and water splashes, making it ideal for stashing in a safe deposit box, glove compartment, or anywhere away from the original data source in case disaster strikes. USB-C ensures transfers happen at decent speeds (up to 5Gb/s), so backing up his photo library won’t take all weekend. Mac users will need to reformat, but built-in password protection works regardless of platform.

Apple TV 4K – $179

The Apple TV 4K streaming box can be a suitable gift for various types of dads, from couch potatoes and tech fans to streaming enthusiasts and streaming holdouts. If your dad has been holding out on cutting the cord, the latest Apple TV box is a good incentive for him to make the move.

There’s a strong chance that the Apple TV’s tvOS operating system (OS) will work more smoothly and reliably than whatever OS his TV uses. If your dad has multiple streaming subscriptions, the set-top box’s built-in Apple TV app is handy for unifying many mainstream streaming libraries, so he can spend less time app-hopping and more time watching.

The Apple TV also offers one of the most private approaches to streaming. Your dad (or you) will find it easy and quick to set his privacy controls when setting up the Apple TV. And you don’t have to worry about the OS tracking your dad’s activity nearly as much as you do with most smart TVs and other streaming hardware.

For a bonus gift, you can sign your dad up for a relevant streaming subscription(s) that he doesn’t have, ensuring his new streaming box is put to use. You can save money here by adding an extra member to a streaming subscription you already have or installing free streaming apps.

Big spender: $300+

Sony WH-1000XM6 – $450

The Sony WH-1000XM6 don’t have the best name, but they are some of the nicest Bluetooth headphones money can buy. These cans offer superb audio fidelity, along with class-leading noise cancellation, which is great if dad is a jet-setter—or even if his household is just a bit chaotic. They also have a full raft of connectivity options, like Bluetooth LE, Auracast, and multipoint for pairing with multiple devices. The battery life is rated at an impressive 30 hours with noise cancellation on, and the frame and ear cups are generously padded for long listening sessions without discomfort. Plus, they can fold up for easier transport compared to the older XM5 headphones. The $450 price tag is higher than many other headphones, but it’s hard to argue with the total package.

Segway Ninebot E2 Pro Scooter – $450

Fair warning: Dad will feel like a kid again on this thing—just insist on a high-quality helmet. The E2 Pro’s 15.5 mph top speed is fast enough not to feel slow but slow enough not to be insanely dangerous, hitting that perfect sweet spot for urban commuting or a neighborhood joyride. With up to 25 miles of range, a dual braking system, and traction control for various terrains, it’s practical transportation that happens to be fun. The 750 W peak motor handles 18 percent inclines, while Apple FindMy integration adds security. You can also lock it via an app on a smartphone. Safety gear is essential—this thing is more thrilling than the specs suggest—but that’s exactly what makes it such a perfect gift.

iFixit FixHub Soldering Toolkit – $300

Today’s handyman needs more than just a tool belt and nails. Today, it’s very common for the things that need repairing to include some sort of circuit board or other electronic components. With the proper soldering kit, your dad could up his repair game and save more items from the trash bin. But not every dad was born with a soldering iron in their mouth.

iFixit built its FixHub Soldering Toolkit as an introductory and portable soldering iron that’s novice-friendly, yet remarkably helpful.

The full toolkit comes with a soldering iron, battery pack, and a variety of additional tools, including mandible wire strippers and flush cutters, silicone electrical tape, angled tweezers, a desoldering braid, and a silicone work mat.

If your dad doesn’t need all that, iFixit also sells the soldering iron with just the battery pack for $250. Or you could opt to buy the portable soldering iron with a USB-C charging cable for $80.

In either case, your father gets a soldering iron with a swappable beveled 1.5 mm tip that powers up to 100 watts, besting the 60 W you typically see from USB-powered soldering irons. Your dad will be eagerly awaiting the next broken gadget.

Ars Technica may earn compensation for sales from links on this post through affiliate programs.

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how-to-draft-a-will-to-avoid-becoming-an-ai-ghost—it’s-not-easy

How to draft a will to avoid becoming an AI ghost—it’s not easy


Why requests for “no AI resurrections” will probably go ignored.

Proton beams capturing the ghost of OpenAI to suck it into a trap where it belongs

All right! This AI is TOAST! Credit: Aurich Lawson

All right! This AI is TOAST! Credit: Aurich Lawson

As artificial intelligence has advanced, AI tools have emerged to make it possible to easily create digital replicas of lost loved ones, which can be generated without the knowledge or consent of the person who died.

Trained on the data of the dead, these tools, sometimes called grief bots or AI ghosts, may be text-, audio-, or even video-based. Chatting provides what some mourners feel is a close approximation to ongoing interactions with the people they love most. But the tech remains controversial, perhaps complicating the grieving process while threatening to infringe upon the privacy of the deceased, whose data could still be vulnerable to manipulation or identity theft.

Because of suspected harms and perhaps a general repulsion to the idea of it, not everybody wants to become an AI ghost.

After a realistic video simulation was recently used to provide a murder victim’s impact statement in court, Futurism summed up social media backlash, noting that the use of AI was “just as unsettling as you think.” And it’s not the first time people have expressed discomfort with the growing trend. Last May, The Wall Street Journal conducted a reader survey seeking opinions on the ethics of so-called AI resurrections. Responding, a California woman, Dorothy McGarrah, suggested there should be a way to prevent AI resurrections in your will.

“Having photos or videos of lost loved ones is a comfort. But the idea of an algorithm, which is as prone to generate nonsense as anything lucid, representing a deceased person’s thoughts or behaviors seems terrifying. It would be like generating digital dementia after your loved ones’ passing,” McGarrah said. “I would very much hope people have the right to preclude their images being used in this fashion after death. Perhaps something else we need to consider in estate planning?”

For experts in estate planning, the question may start to arise as more AI ghosts pop up. But for now, writing “no AI resurrections” into a will remains a complicated process, experts suggest, and such requests may not be honored by all unless laws are changed to reinforce a culture of respecting the wishes of people who feel uncomfortable with the idea of haunting their favorite people through AI simulations.

Can you draft a will to prevent AI resurrection?

Ars contacted several law associations to find out if estate planners are seriously talking about AI ghosts. Only the National Association of Estate Planners and Councils responded; it connected Ars to Katie Sheehan, an expert in the estate planning field who serves as a managing director and wealth strategist for Crestwood Advisors.

Sheehan told Ars that very few estate planners are prepared to answer questions about AI ghosts. She said not only does the question never come up in her daily work, but it’s also “essentially uncharted territory for estate planners since AI is relatively new to the scene.”

“I have not seen any documents drafted to date taking this into consideration, and I review estate plans for clients every day, so that should be telling,” Sheehan told Ars.

Although Sheehan has yet to see a will attempting to prevent AI resurrection, she told Ars that there could be a path to make it harder for someone to create a digital replica without consent.

“You certainly could draft into a power of attorney (for use during lifetime) and a will (for use post death) preventing the fiduciary (attorney in fact or executor) from lending any of your texts, voice, image, writings, etc. to any AI tools and prevent their use for any purpose during life or after you pass away, and/or lay the ground rules for when they can and cannot be used after you pass away,” Sheehan told Ars.

“This could also invoke issues with contract, property and intellectual property rights, and right of publicity as well if AI replicas (image, voice, text, etc.) are being used without authorization,” Sheehan said.

And there are likely more protections for celebrities than for everyday people, Sheehan suggested.

“As far as I know, there is no law” preventing unauthorized non-commercial digital replicas, Sheehan said.

Widely adopted by states, the Revised Uniform Fiduciary Access to Digital Assets Act—which governs who gets access to online accounts of the deceased, like social media or email accounts—could be helpful but isn’t a perfect remedy.

That law doesn’t directly “cover someone’s AI ghost bot, though it may cover some of the digital material some may seek to use to create a ghost bot,” Sheehan said.

“Absent any law” blocking non-commercial digital replicas, Sheehan expects that people’s requests for “no AI resurrections” will likely “be dealt with in the courts and governed by the terms of one’s estate plan, if it is addressed within the estate plan.”

Those potential fights seemingly could get hairy, as “it may be some time before we get any kind of clarity or uniform law surrounding this,” Sheehan suggested.

In the future, Sheehan said, requests prohibiting digital replicas may eventually become “boilerplate language in almost every will, trust, and power of attorney,” just as instructions on digital assets are now.

As “all things AI become more and more a part of our lives,” Sheehan said, “some aspects of AI and its components may also be woven throughout the estate plan regularly.”

“But we definitely aren’t there yet,” she said. “I have had zero clients ask about this.”

Requests for “no AI resurrections” will likely be ignored

Whether loved ones would—or even should—respect requests blocking digital replicas appears to be debatable. But at least one person who built a grief bot wished he’d done more to get his dad’s permission before moving forward with his own creation.

A computer science professor at the University of Washington Bothell, Muhammad Aurangzeb Ahmad, was one of the earliest AI researchers to create a grief bot more than a decade ago after his father died. He built the bot to ensure that his future kids would be able to interact with his father after seeing how incredible his dad was as a grandfather.

When Ahmad started his project, there was no ChatGPT or other advanced AI model to serve as the foundation, so he had to train his own model based on his dad’s data. Putting immense thought into the effort, Ahmad decided to close off the system from the rest of the Internet so that only his dad’s memories would inform the model. To prevent unauthorized chats, he kept the bot on a laptop that only his family could access.

Ahmad was so intent on building a digital replica that felt just like his dad that it didn’t occur to him until after his family started using the bot that he never asked his dad if this was what he wanted. Over time, he realized that the bot was biased to his view of his dad, perhaps even feeling off to his siblings who had a slightly different relationship with their father. It’s unclear if his dad would similarly view the bot as preserving just one side of him.

Ultimately, Ahmad didn’t regret building the bot, and he told Ars he thinks his father “would have been fine with it.”

But he did regret not getting his father’s consent.

For people creating bots today, seeking consent may be appropriate if there’s any chance the bot may be publicly accessed, Ahmad suggested. He told Ars that he would never have been comfortable with the idea of his dad’s digital replica being publicly available because the question of an “accurate representation” would come even more into play, as malicious actors could potentially access it and sully his dad’s memory.

Today, anybody can use ChatGPT’s model to freely create a similar bot with their own loved one’s data. And a wide range of grief tech services have popped up online, including HereAfter AI, SeanceAI, and StoryFile, Axios noted in an October report detailing the latest ways “AI could be used to ‘resurrect’ loved ones.” As this trend continues “evolving very fast,” Ahmad told Ars that estate planning is probably the best way to communicate one’s AI ghost preferences.

But in a recently published article on “The Law of Digital Resurrection,” law professor Victoria Haneman warned that “there is no legal or regulatory landscape against which to estate plan to protect those who would avoid digital resurrection, and few privacy rights for the deceased. This is an intersection of death, technology, and privacy law that has remained relatively ignored until recently.”

Haneman agreed with Sheehan that “existing protections are likely sufficient to protect against unauthorized commercial resurrections”—like when actors or musicians are resurrected for posthumous performances. However, she thinks that for personal uses, digital resurrections may best be blocked not through estate planning but by passing a “right to deletion” that would focus on granting the living or next of kin the rights to delete the data that could be used to create the AI ghost rather than regulating the output.

A “right to deletion” could help people fight inappropriate uses of their loved ones’ data, whether AI is involved or not. After her article was published, a lawyer reached out to Haneman about a client’s deceased grandmother whose likeness was used to create a meme of her dancing in a church. The grandmother wasn’t a public figure, and the client had no idea “why or how somebody decided to resurrect her deceased grandmother,” Haneman told Ars.

Although Haneman sympathized with the client, “if it’s not being used for a commercial purpose, she really has no control over this use,” Haneman said. “And she’s deeply troubled by this.”

Haneman’s article offers a rare deep dive into the legal topic. It sensitively maps out the vague territory of digital rights of the dead and explains how those laws—or the lack thereof—interact with various laws dealing with death, from human remains to property rights.

In it, Haneman also points out that, on balance, the rights of the living typically outweigh the rights of the dead, and even specific instructions on how to handle human remains aren’t generally considered binding. Some requests, like organ donation that can benefit the living, are considered critical, Haneman noted. But there are mixed results on how courts enforce other interests of the dead—like a famous writer’s request to destroy all unpublished work or a pet lover’s insistence to destroy their cat or dog at death.

She told Ars that right now, “a lot of people are like, ‘Why do I care if somebody resurrects me after I’m dead?’ You know, ‘They can do what they want.’ And they think that, until they find a family member who’s been resurrected by a creepy ex-boyfriend or their dead grandmother’s resurrected, and then it becomes a different story.”

Existing law may protect “the privacy interests of the loved ones of the deceased from outrageous or harmful digital resurrections of the deceased,” Haneman noted, but in the case of the dancing grandma, her meme may not be deemed harmful, no matter how much it troubles the grandchild to see her grandma’s memory warped.

Limited legal protections may not matter so much if, culturally, communities end up developing a distaste for digital replicas, particularly if it becomes widely viewed as disrespectful to the dead, Haneman suggested. Right now, however, society is more fixated on solving other problems with deepfakes rather than clarifying the digital rights of the dead. That could be because few people have been impacted so far, or it could also reflect a broader cultural tendency to ignore death, Haneman told Ars.

“We don’t want to think about our own death, so we really kind of brush aside whether or not we care about somebody else being digitally resurrected until it’s in our face,” Haneman said.

Over time, attitudes may change, especially if the so-called “digital afterlife industry” takes off. And there is some precedent that the law could be changed to reinforce any culture shift.

“The throughline revealed by the law of the dead is that a sacred trust exists between the living and the deceased, with an emphasis upon protecting common humanity, such that data afforded no legal status (or personal data of the deceased) may nonetheless be treated with dignity and receive some basic protections,” Haneman wrote.

An alternative path to prevent AI resurrection

Preventing yourself from becoming an AI ghost seemingly now falls in a legal gray zone that policymakers may need to address.

Haneman calls for a solution that doesn’t depend on estate planning, which she warned “is a structurally inequitable and anachronistic approach that maximizes social welfare only for those who do estate planning.” More than 60 percent of Americans die without a will, often including “those without wealth,” as well as women and racial minorities who “are less likely to die with a valid estate plan in effect,” Haneman reported.”We can do better in a technology-based world,” Haneman wrote. “Any modern framework should recognize a lack of accessibility as an obstacle to fairness and protect the rights of the most vulnerable through approaches that do not depend upon hiring an attorney and executing an estate plan.”

Rather than twist the law to “recognize postmortem privacy rights,” Haneman advocates for a path for people resistant to digital replicas that focuses on a right to delete the data that would be used to create the AI ghost.

“Put simply, the deceased may exert control over digital legacy through the right to deletion of data but may not exert broader rights over non-commercial digital resurrection through estate planning,” Haneman recommended.

Sheehan told Ars that a right to deletion would likely involve estate planners, too.

“If this is not addressed in an estate planning document and not specifically addressed in the statute (or deemed under the authority of the executor via statute), then the only way to address this would be to go to court,” Sheehan said. “Even with a right of deletion, the deceased would need to delete said data before death or authorize his executor to do so post death, which would require an estate planning document, statutory authority, or court authority.”

Haneman agreed that for many people, estate planners would still be involved, recommending that “the right to deletion would ideally, from the perspective of estate administration, provide for a term of deletion within 12 months.” That “allows the living to manage grief and open administration of the estate before having to address data management issues,” Haneman wrote, and perhaps adequately balances “the interests of society against the rights of the deceased.”

To Haneman, it’s also the better solution for the people left behind because “creating a right beyond data deletion to curtail unauthorized non-commercial digital resurrection creates unnecessary complexity that overreaches, as well as placing the interests of the deceased over those of the living.”

Future generations may be raised with AI ghosts

If a dystopia that experts paint comes true, Big Tech companies may one day profit by targeting grieving individuals to seize the data of the dead, which could be more easily abused since it’s granted fewer rights than data of the living.

Perhaps in that future, critics suggest, people will be tempted into free trials in moments when they’re missing their loved ones most, then forced to either pay a subscription to continue accessing the bot or else perhaps be subjected to ad-based models where their chats with AI ghosts may even feature ads in the voices of the deceased.

Today, even in a world where AI ghosts aren’t yet compelling ad clicks, some experts have warned that interacting with AI ghosts could cause mental health harms, New Scientist reported, especially if the digital afterlife industry isn’t carefully designed, AI ethicists warned. Some people may end up getting stuck maintaining an AI ghost if it’s left behind as a gift, and ethicists suggested that the emotional weight of that could also eventually take a negative toll. While saying goodbye is hard, letting go is considered a critical part of healing during the mourning process, and AI ghosts may make that harder.

But the bots can be a helpful tool to manage grief, some experts suggest, provided that their use is limited to allow for a typical mourning process or combined with therapy from a trained professional, Al Jazeera reported. Ahmad told Ars that working on his bot has not only kept his father close to him but also helped him think more deeply about relationships and memory.

Haneman noted that people have many ways of honoring the dead. Some erect statues, and others listen to saved voicemails or watch old home movies. For some, just “smelling an old sweater” is a comfort. And creating digital replicas, as creepy as some people might find them, is not that far off from these traditions, Haneman said.

“Feeding text messages and emails into existing AI platforms such as ChatGPT and asking the AI to respond in the voice of the deceased is simply a change in degree, not in kind,” Haneman said.

For Ahmad, the decision to create a digital replica of his dad was a learning experience, and perhaps his experience shows why any family or loved one weighing the option should carefully consider it before starting the process.

In particular, he warns families to be careful introducing young kids to grief bots, as they may not be able to grasp that the bot is not a real person. When he initially saw his young kids growing confused with whether their grandfather was alive or not—the introduction of the bot was complicated by the early stages of the pandemic, a time when they met many relatives virtually—he decided to restrict access to the bot until they were older. For a time, the bot only came out for special events like birthdays.

He also realized that introducing the bot also forced him to have conversations about life and death with his kids at ages younger than he remembered fully understanding those concepts in his own childhood.

Now, Ahmad’s kids are among the first to be raised among AI ghosts. To continually enhance the family’s experience, their father continuously updates his father’s digital replica. Ahmad is currently most excited about recent audio advancements that make it easier to add a voice element. He hopes that within the next year, he might be able to use AI to finally nail down his South Asian father’s accent, which up to now has always sounded “just off.” For others working in this space, the next frontier is realistic video or even augmented reality tools, Ahmad told Ars.

To this day, the bot retains sentimental value for Ahmad, but, as Haneman suggested, the bot was not the only way he memorialized his dad. He also created a mosaic, and while his father never saw it, either, Ahmad thinks his dad would have approved.

“He would have been very happy,” Ahmad said.

There’s no way to predict how future generations may view grief tech. But while Ahmad said he’s not sure he’d be interested in an augmented reality interaction with his dad’s digital replica, kids raised seeing AI ghosts as a natural part of their lives may not be as hesitant to embrace or even build new features. Talking to Ars, Ahmad fondly remembered his young daughter once saw that he was feeling sad and came up with her own AI idea to help her dad feel better.

“It would be really nice if you can just take this program and we build a robot that looks like your dad, and then add it to the robot, and then you can go and hug the robot,” she said, according to her father’s memory.

Photo of Ashley Belanger

Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience.

How to draft a will to avoid becoming an AI ghost—it’s not easy Read More »

ai-overviews-hallucinates-that-airbus,-not-boeing,-involved-in-fatal-air-india-crash

AI Overviews hallucinates that Airbus, not Boeing, involved in fatal Air India crash

When major events occur, most people rush to Google to find information. Increasingly, the first thing they see is an AI Overview, a feature that already has a reputation for making glaring mistakes. In the wake of a tragic plane crash in India, Google’s AI search results are spreading misinformation claiming the incident involved an Airbus plane—it was actually a Boeing 787.

Travelers are more attuned to the airliner models these days after a spate of crashes involving Boeing’s 737 lineup several years ago. Searches for airline disasters are sure to skyrocket in the coming days, with reports that more than 200 passengers and crew lost their lives in the Air India Flight 171 crash. The way generative AI operates means some people searching for details may get the wrong impression from Google’s results page.

Not all searches get AI answers, but Google has been steadily expanding this feature since it debuted last year. One searcher on Reddit spotted a troubling confabulation when searching for crashes involving Airbus planes. AI Overviews, apparently overwhelmed with results reporting on the Air India crash, stated confidently (and incorrectly) that it was an Airbus A330 that fell out of the sky shortly after takeoff. We’ve run a few similar searches—some of the AI results say Boeing, some say Airbus, and some include a strange mashup of both Airbus and Boeing. It’s a mess.

In this search, Google’s AI says the crash involved an Airbus A330 instead of a Boeing 787.

Credit: /u/stuckintrraffic

In this search, Google’s AI says the crash involved an Airbus A330 instead of a Boeing 787. Credit: /u/stuckintrraffic

But why is Google bringing up the Air India crash at all in the context of Airbus? Unfortunately, it’s impossible to predict if you’ll get an AI Overview that blames Boeing or Airbus—generative AI is non-deterministic, meaning the output is different every time, even for identical inputs. Our best guess for the underlying cause is that numerous articles on the Air India crash mention Airbus as Boeing’s main competitor. AI Overviews is essentially summarizing these results, and the AI goes down the wrong path because it lacks the ability to understand what is true.

AI Overviews hallucinates that Airbus, not Boeing, involved in fatal Air India crash Read More »

amazon-prime-video-subscribers-sit-through-up-to-6-minutes-of-ads-per-hour

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

When Amazon originally announced the ad tier, it said it would deliver “meaningfully fewer ads than linear TV and other streaming TV providers.” Based on “six ad buyers and documents” ad trade publication AdWeek reported viewing, Amazon has determined the average is four to six minutes of advertisements per hour.

“Prime Video ad load has gradually increased to four to six minutes per hour,” an Amazon representative said via email to an ad buyer this month, AdWeek reported.

That would mean that Prime Video subscribers are spending significantly more time sitting through ads than they did at the launch of Prime Video with ads. According to a report from The Wall Street Journal (WSJ) at the time, which cited an Amazon presentation it said it reviewed, “the average ad load at launch was two to three-and-a-half minutes.” However, when reached for comment, an Amazon Ads representative told Ars Technica that the WSJ didn’t confirm that figure directly with Amazon.

Amazon’s Ads spokesperson, however, declined to specify to Ars how many ads Amazon typically shows to Prime Videos subscribers today or in the past.

Instead, they shared a statement saying:

We remain focused on prioritizing ad innovation over volume. While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we’ve announced multiple capabilities, including Brand+, Complete TV, and new ad formats—all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike.

Kendra Tang, programmatic supervisor at ad firm Rain the Growth Agency, told AdWeek that Amazon “told us the ad load would be increasing” and that she’s seen more ad opportunities made available in Amazon’s ad system.

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour Read More »