AI study

AI use damages professional reputation, study suggests

AI, AI assistants, AI study, AI work, Biz & IT, chatgpt, chatgtp, Duke University, large language models, machine learning / Mike M. / May 10, 2025

Using AI can be a double-edged sword, according to new research from Duke University. While generative AI tools may boost productivity for some, they might also secretly damage your professional reputation.

On Thursday, the Proceedings of the National Academy of Sciences (PNAS) published a study showing that employees who use AI tools like ChatGPT, Claude, and Gemini at work face negative judgments about their competence and motivation from colleagues and managers.

“Our findings reveal a dilemma for people considering adopting AI tools: Although AI can enhance productivity, its use carries social costs,” write researchers Jessica A. Reif, Richard P. Larrick, and Jack B. Soll of Duke’s Fuqua School of Business.

The Duke team conducted four experiments with over 4,400 participants to examine both anticipated and actual evaluations of AI tool users. Their findings, presented in a paper titled “Evidence of a social evaluation penalty for using AI,” reveal a consistent pattern of bias against those who receive help from AI.

What made this penalty particularly concerning for the researchers was its consistency across demographics. They found that the social stigma against AI use wasn’t limited to specific groups.

Fig. 1. Effect sizes for differences in expected perceptions and disclosure to others (Study 1). Note: Positive d values indicate higher values in the AI Tool condition, while negative d values indicate lower values in the AI Tool condition. N = 497. Error bars represent 95% CI. Correlations among variables range from | r |= 0.53 to 0.88. — Fig. 1 from the paper “Evidence of a social evaluation penalty for using AI.” Credit: Reif et al.

“Testing a broad range of stimuli enabled us to examine whether the target’s age, gender, or occupation qualifies the effect of receiving help from Al on these evaluations,” the authors wrote in the paper. “We found that none of these target demographic attributes influences the effect of receiving Al help on perceptions of laziness, diligence, competence, independence, or self-assuredness. This suggests that the social stigmatization of AI use is not limited to its use among particular demographic groups. The result appears to be a general one.”

The hidden social cost of AI adoption

In the first experiment conducted by the team from Duke, participants imagined using either an AI tool or a dashboard creation tool at work. It revealed that those in the AI group expected to be judged as lazier, less competent, less diligent, and more replaceable than those using conventional technology. They also reported less willingness to disclose their AI use to colleagues and managers.

The second experiment confirmed these fears were justified. When evaluating descriptions of employees, participants consistently rated those receiving AI help as lazier, less competent, less diligent, less independent, and less self-assured than those receiving similar help from non-AI sources or no help at all.

AI use damages professional reputation, study suggests Read More »

Study finds AI-generated meme captions funnier than human ones on average

It’s worth clarifying that AI models did not generate the images used in the study. Instead, researchers used popular, pre-existing meme templates, and GPT-4o or human participants generated captions for them.

More memes, not better memes

When crowdsourced participants rated the memes, those created entirely by AI models scored higher on average in humor, creativity, and shareability. The researchers defined shareability as a meme’s potential to be widely circulated, influenced by humor, relatability, and relevance to current cultural topics. They note that this study is among the first to show AI-generated memes outperforming human-created ones across these metrics.

However, the study comes with an important caveat. On average, fully AI-generated memes scored higher than those created by humans alone or humans collaborating with AI. But when researchers looked at the best individual memes, humans created the funniest examples, and human-AI collaborations produced the most creative and shareable memes. In other words, AI models consistently produced broadly appealing memes, but humans—with or without AI help—still made the most exceptional individual examples.

Diagrams of meme creation and evaluation workflows taken from the paper. Credit: Wu et al.

The study also found that participants using AI assistance generated significantly more meme ideas and described the process as easier and requiring less effort. Despite this productivity boost, human-AI collaborative memes did not rate higher on average than memes humans created alone. As the researchers put it, “The increased productivity of human-AI teams does not lead to better results—just to more results.”

Participants who used AI assistance reported feeling slightly less ownership over their creations compared to solo creators. Given that a sense of ownership influenced creative motivation and satisfaction in the study, the researchers suggest that people interested in using AI should carefully consider how to balance AI assistance in creative tasks.