Amazon

amazon-pours-another-$4b-into-anthropic,-openai’s-biggest-rival

Amazon pours another $4B into Anthropic, OpenAI’s biggest rival

Anthropic, founded by former OpenAI executives Dario and Daniela Amodei in 2021, will continue using Google’s cloud services along with Amazon’s infrastructure. The UK Competition and Markets Authority reviewed Amazon’s partnership with Anthropic earlier this year and ultimately determined it did not have jurisdiction to investigate further, clearing the way for the partnership to continue.

Shaking the money tree

Amazon’s renewed investment in Anthropic also comes during a time of intense competition between cloud providers Amazon, Microsoft, and Google. Each company has made strategic partnerships with AI model developers—Microsoft with OpenAI (to the tune of $13 billion), Google with Anthropic (committing $2 billion over time), for example. These investments also encourage the use of each company’s data centers as demand for AI grows.

The size of these investments reflects the current state of AI development. OpenAI raised an additional $6.6 billion in October, potentially valuing the company at $157 billion. Anthropic has been eyeballing a $40 billion valuation during a recent investment round.

Training and running AI models is very expensive. While Google and Meta have their own profitable mainline businesses that can subsidize AI development, dedicated AI firms like OpenAI and Anthropic need constant infusions of cash to stay afloat—in other words, this won’t be the last time we hear of billion-dollar-scale AI investments from Big Tech.

Amazon pours another $4B into Anthropic, OpenAI’s biggest rival Read More »

review:-amazon’s-2024-kindle-paperwhite-makes-the-best-e-reader-a-little-better

Review: Amazon’s 2024 Kindle Paperwhite makes the best e-reader a little better

A fast Kindle?

From left to right: 2024 Paperwhite, 2021 Paperwhite, and 2018 Paperwhite. Note not just the increase in screen size, but also how the screen corners get a little more rounded with each release. Credit: Andrew Cunningham

I don’t want to oversell how fast the new Kindle is, because it’s still not like an E-Ink screen can really compete with an LCD or OLED panel for smoothness of animations or UI responsiveness. But even compared to the 2021 Paperwhite, tapping buttons, opening menus, opening books, and turning pages feels considerably snappier—not quite instantaneous, but without the unexplained pauses and hesitation that longtime Kindle owners will be accustomed to. For those who type out notes in their books, even the onscreen keyboard feels fluid and responsive.

Compared to the 2018 Paperwhite (again, the first waterproofed model, and the last one with a 6-inch screen and micro USB port), the difference is night and day. While it still feels basically fine for reading books, I find that the older Kindle can sometimes pause for so long when opening menus or switching between things that I wonder if it’s still working or whether it’s totally locked up and frozen.

“Kindle benchmarks” aren’t really a thing, but I attempted to quantify the performance improvements by running some old browser benchmarks using the Kindle’s limited built-in web browser and Google’s ancient Octane 2.0 test—the 2018, 2021, and 2024 Kindles are all running the same software update here (5.17.0), so this should be a reasonably good apples-to-apples comparison of single-core processor speed.

The new Kindle is actually way faster than older models. Credit: Andrew Cunningham

The 2021 Kindle was roughly 30 percent faster than the 2018 Kindle. The new Paperwhite is nearly twice as fast as the 2021 Paperwhite, and well over twice as fast as the 2018 Paperwhite. That alone is enough to explain the tangible difference in responsiveness between the devices.

Turning to the new Paperwhite’s other improvements: compared side by side, the new screen is appreciably bigger, more noticeably so than the 0.2-inch size difference might suggest. And it doesn’t make the Paperwhite much larger, though it is a tiny bit taller in a way that will wreck compatibility with existing cases. But you only really appreciate the upgrade if you’re coming from one of the older 6-inch Kindles.

Review: Amazon’s 2024 Kindle Paperwhite makes the best e-reader a little better Read More »

faulty-colorsofts-have-left-some-kindle-owners-without-an-e-reader

Faulty Colorsofts have left some Kindle owners without an e-reader

The launch of the first-ever color Kindle isn’t going so great. Amazon’s Colorsoft began shipping on October 30, but shipments were paused after some customers complained about a yellow bar at the bottom of the screen and discoloration around the edges. Amazon is working on a fix and is offering a replacement or refund.

That’s where another problem comes in. Leading up to the launch, Amazon ran a promotion advertising that its customers could trade in their old Kindle for a 20 percent discount on the Colorsoft. And some of those customers are now returning their new Colorsoft due to the yellow bar defect—leaving them without an e-reader altogether. Amazon has yet to provide any concrete information on when the fix will be ready for the Colorsoft and when it will resume shipping. It’s a mess.

It started with an advertisement for a limited-time discount on the Colorsoft via Amazon’s trade-in program. If the device was eligible, you had to answer a few questions about its condition and then ship it off. Once Amazon appraises it, the trade-in value appears in the form of an Amazon gift card. Amazon also offered an additional 20 percent off the Colorsoft along with the trade-in credit.

Customers who decided to take advantage of the program sent in their older Kindles under the assumption that the Colorsoft would replace their current e-reader. The unexpected display issues meant this didn’t go according to plan. They’ve taken their complaints to Reddit and reviews on the Colorsoft product page on Amazon, which has a 2.5/5 star rating.

It’s worth noting that not everyone has run into the display issue—I didn’t notice it in my Colorsoft review unit—but if you do, you should reach out to Amazon’s customer service team for a refund or replacement. But this is where things get sticky. If you choose a refund and had used the discount, you’ll only get back the exact amount that you paid. Since the 20 percent off coupon is no longer valid, you’ll now have to pay full price for the Colorsoft, whenever Amazon starts shipping it again. If you choose to wait for a replacement, you’ll have to wait an estimated three to five weeks to receive the replacement model.

Faulty Colorsofts have left some Kindle owners without an e-reader Read More »

amazon-ends-free-ad-supported-streaming-service-after-prime-video-with-ads-debuts

Amazon ends free ad-supported streaming service after Prime Video with ads debuts

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service.

Amazon, which has owned IMDb since 1998, launched Freevee as IMDb Freedive in 2019. The service let people watch movies and shows, including Freevee originals, on demand without a subscription fee. Amazon’s streaming offering was also previously known as IMDb TV and rebranded to Amazon Freevee in 2022.

According to a report from Deadline this week, Freevee is being “phased out over the coming weeks,” but a firm closing date hasn’t been shared publicly.

Explaining the move to Deadline, an Amazon spokesperson said:

To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding. There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels – all available on Prime Video.

The shutdown also means that producers can no longer pitch shows to Freevee as Freevee originals, and “any pending deals for such projects have been cancelled,” Deadline reported.

Freevee shows still available for free

Freevee original shows include Jury Duty, with James Marsden, Judy Justice, with Judge Judy Sheindlin, and Bosch: Legacy, a continuation of the Prime Video original series Bosch. The Freevee originals are expected to be available to watch on Prime Video after Freevee closes. People won’t need a Prime Video or Prime subscription in order to watch these shows. As of this writing, I was also able to play some Freevee original movies without logging in to a Prime Video or Prime account. Prime Video has also made some Prime Video originals, like The Lord of the Rings: The Rings of Power, available under a “Freevee” section in Prime Video where people can watch for free if they log in to an Amazon (Prime Video or Prime subscriptions not required) account. Before this week’s announcement, Prime Video and Freevee were already sharing some content.

Amazon ends free ad-supported streaming service after Prime Video with ads debuts Read More »

amazon-ready-to-use-its-own-ai-chips,-reduce-its-dependence-on-nvidia

Amazon ready to use its own AI chips, reduce its dependence on Nvidia

Amazon now expects around $75 billion in capital spending in 2024, with the majority on technology infrastructure. On the company’s latest earnings call, chief executive Andy Jassy said he expects the company will spend even more in 2025.

This represents a surge on 2023, when it spent $48.4 billion for the whole year. The biggest cloud providers, including Microsoft and Google, are all engaged in an AI spending spree that shows little sign of abating.

Amazon, Microsoft, and Meta are all big customers of Nvidia, but are also designing their own data center chips to lay the foundations for what they hope will be a wave of AI growth.

“Every one of the big cloud providers is feverishly moving towards a more verticalized and, if possible, homogenized and integrated [chip technology] stack,” said Daniel Newman at The Futurum Group.

“Everybody from OpenAI to Apple is looking to build their own chips,” noted Newman, as they seek “lower production cost, higher margins, greater availability, and more control.”

“It’s not [just] about the chip, it’s about the full system,” said Rami Sinno, Annapurna’s director of engineering and a veteran of SoftBank’s Arm and Intel.

For Amazon’s AI infrastructure, that means building everything from the ground up, from the silicon wafer to the server racks they fit into, all of it underpinned by Amazon’s proprietary software and architecture. “It’s really hard to do what we do at scale. Not too many companies can,” said Sinno.

After starting out building a security chip for AWS called Nitro, Annapurna has since developed several generations of Graviton, its Arm-based central processing units that provide a low-power alternative to the traditional server workhorses provided by Intel or AMD.

Amazon ready to use its own AI chips, reduce its dependence on Nvidia Read More »

claude-ai-to-process-secret-government-data-through-new-palantir-deal

Claude AI to process secret government data through new Palantir deal

An ethical minefield

Since its founders started Anthropic in 2021, the company has marketed itself as one that takes an ethics- and safety-focused approach to AI development. The company differentiates itself from competitors like OpenAI by adopting what it calls responsible development practices and self-imposed ethical constraints on its models, such as its “Constitutional AI” system.

As Futurism points out, this new defense partnership appears to conflict with Anthropic’s public “good guy” persona, and pro-AI pundits on social media are noticing. Frequent AI commentator Nabeel S. Qureshi wrote on X, “Imagine telling the safety-concerned, effective altruist founders of Anthropic in 2021 that a mere three years after founding the company, they’d be signing partnerships to deploy their ~AGI model straight to the military frontlines.

Anthropic's

Anthropic’s “Constitutional AI” logo.

Credit: Anthropic / Benj Edwards

Anthropic’s “Constitutional AI” logo. Credit: Anthropic / Benj Edwards

Aside from the implications of working with defense and intelligence agencies, the deal connects Anthropic with Palantir, a controversial company which recently won a $480 million contract to develop an AI-powered target identification system called Maven Smart System for the US Army. Project Maven has sparked criticism within the tech sector over military applications of AI technology.

It’s worth noting that Anthropic’s terms of service do outline specific rules and limitations for government use. These terms permit activities like foreign intelligence analysis and identifying covert influence campaigns, while prohibiting uses such as disinformation, weapons development, censorship, and domestic surveillance. Government agencies that maintain regular communication with Anthropic about their use of Claude may receive broader permissions to use the AI models.

Even if Claude is never used to target a human or as part of a weapons system, other issues remain. While its Claude models are highly regarded in the AI community, they (like all LLMs) have the tendency to confabulate, potentially generating incorrect information in a way that is difficult to detect.

That’s a huge potential problem that could impact Claude’s effectiveness with secret government data, and that fact, along with the other associations, has Futurism’s Victor Tangermann worried. As he puts it, “It’s a disconcerting partnership that sets up the AI industry’s growing ties with the US military-industrial complex, a worrying trend that should raise all kinds of alarm bells given the tech’s many inherent flaws—and even more so when lives could be at stake.”

Claude AI to process secret government data through new Palantir deal Read More »

amazon’s-mass-effect-tv-series-is-actually-going-to-be-made

Amazon’s Mass Effect TV series is actually going to be made

Confirming previous rumors, Variety reports that Amazon will be moving ahead with producing a TV series based on the popular Mass Effect video game franchise. The writing and production staff involved might not inspire confidence from fans, though.

The series’ writer and executive producer is slated to be Daniel Casey, who until now was best known as the primary screenwriter on F9: The Fast Saga, one of the late sequels in the Fast and the Furious franchise. He was also part of a team of writers behind the relatively little-known 2018 science fiction film Kin.

Karim Zreik will also produce, and his background is a little more encouraging; his main claim to fame is in the short-lived Marvel Television unit, which produced relatively well-received series like Daredevil and Jessica Jones for Netflix before Disney+ launched with its Marvel Cinematic Universe shows.

Another listed producer is Ari Arad, who has some background in video game adaptations, including the Borderlands and Uncharted movies, as well as the much-maligned live-action adaptation of Ghost in the Shell.

So yeah, it’s a bit of a mixed bag here. No plot details have been released, but it seems likely that the show will tell a new story rather than focus on the saga of Commander Shepherd from the games, since the games were all about the player inhabiting that character with their own choices. That’s only a guess, though.

Amazon is currently riding high after the smash success of another video game TV series, Fallout, which impressed both longtime and new fans when it debuted to critical acclaim and record viewing numbers earlier this year.

Amazon’s Mass Effect TV series is actually going to be made Read More »

over-500-amazon-workers-decry-“non-data-driven”-logic-for-5-day-rto-policy

Over 500 Amazon workers decry “non-data-driven” logic for 5-day RTO policy

More than 500 Amazon workers reportedly signed a letter to Amazon Web Services’ (AWS) CEO this week, sharing their outrage over Amazon’s upcoming return-to-office (RTO) policy that will force workers into offices five days per week.

In September, Amazon announced that starting in 2025, workers will no longer be allowed to work remotely twice a week. At the time, Amazon CEO Andy Jassy said the move would make it easier for workers “to learn, model, practice, and strengthen our culture.”

Reuters reported today that it viewed a letter from a swath of workers sent to AWS chief Matt Garman on Wednesday regarding claims he reportedly made during an all-hands meeting this month. Garman reportedly told attendees that 9 out of 10 employees he spoke with support the five-day in-office work policy. The letter called the statements “inconsistent with the experiences of many employees” and “misrepresenting the realities of working at Amazon,” Reuters reported.

“We were appalled to hear the non-data-driven explanation you gave for Amazon imposing a five-day in-office mandate,’” the letter reportedly stated.

Employees banding together to protest against new, unfavorable work policies isn’t exclusive to Amazon. And the reported 500 workers who signed the letter represent just a fraction of Amazon’s worker base, which regulatory filings reported consisted of 1.5 million people in 2023. However, with the global conglomerate remaining firm about its stern policy thus far, eyes are on the Seattle firm’s HR approach, which could impact how other companies decide to implement RTO policies.

In the letter, hundreds of Amazon workers reportedly lamented what they believe was a lack of third-party data shared in making the RTO policy. It said that Garman’s statements “break the trust of your employees who have not only personal experience that shows the benefits of remote work but have seen the extensive data which supports that experience.”

Over 500 Amazon workers decry “non-data-driven” logic for 5-day RTO policy Read More »

basecamp-maker-37signals-says-its-“cloud-exit”-will-save-it-$10m-over-5-years

Basecamp-maker 37Signals says its “cloud exit” will save it $10M over 5 years

Lots of pointing at clouds

AWS made data transfer out of AWS free for customers who were moving off their servers in March, spurred in part by European regulations. Trade publications are full of trend stories about rising cloud costs and explainers on why companies are repatriating. Stories of major players’ cloud reversals, like that of Dropbox, have become talking points for the cloud-averse.

Not everyone believes the sky is falling. Lydia Leong, a cloud computing analyst at Gartner, wrote on her own blog about how “the myth of cloud repatriation refuses to die.” A large part of this, Leong writes, is in how surveys and anecdotal news stories confuse various versions of “repatriation” from managed service providers to self-hosted infrastructure.

“None of these things are in any way equivalent to the notion that there’s a broad or even common movement of workloads from the cloud back on-premises, though, especially for those customers who have migrated entire data centers or the vast majority of their IT estate to the cloud,” writes Leong.

Both Leong and Rich Hoyer, director of the FinOps group at SADA, suggest that framing the issue as simply “cloud versus on-premises” is too simplistic. A poorly architected split between cloud and on-prem, vague goals and measurements of cloud “cost” and “success,” and fuzzy return-on-investment math, Hoyer writes, are feeding alarmist takes on cloud costs.

For its part, AWS has itself testified that it faces competition from the on-premises IT movement, although it did so as part of a “Cloud Services Market Investigation” by UK market competition authorities. Red Hat and Citrix have suggested that, at a minimum, hybrid approaches have regained ground after a period of cloud primacy.

Those kinds of measured approaches don’t have the same broad reach as declaring an “exit” and putting a very round number on it, but it’s another interesting data point.

Ars has reached out to AWS and will update this post with comment.

Basecamp-maker 37Signals says its “cloud exit” will save it $10M over 5 years Read More »

amazon-exec-tells-employees-to-work-elsewhere-if-they-dislike-rto-policy

Amazon exec tells employees to work elsewhere if they dislike RTO policy

Amazon workers are being reminded that they can find work elsewhere if they’re unhappy with Amazon’s return-to-office (RTO) mandate.

In September, Amazon told staff that they’ll have to RTO five days a week starting in 2025. Amazon employees are currently allowed to work remotely twice a week. A memo from CEO Andy Jassy announcing the policy change said that “it’s easier for our teammates to learn, model, practice, and strengthen our culture” when working at the office.

On Thursday, at what Reuters described as an “all-hands meeting” for Amazon Web Services (AWS), AWS CEO Matt Garman reportedly told workers:

If there are people who just don’t work well in that environment and don’t want to, that’s okay, there are other companies around.

Garman said that he didn’t “mean that in a bad way,” however, adding: “We want to be in an environment where we’re working together. When we want to really, really innovate on interesting products, I have not seen an ability for us to do that when we’re not in-person.”

Interestingly, Garman’s comments about dissatisfaction with the RTO policy coincided with him claiming that 9 out of 10 Amazon employees that he spoke to are in support of the RTO mandate, Reuters reported.

Some suspect RTO mandates are attempts to make workers quit

Amazon has faced resistance to RTO since pandemic restrictions were lifted. Like workers at other companies, some Amazon employees have publicly wondered if strict in-office policies are being enacted as attempts to reduce headcount without layoffs.

In July 2023, Amazon started requiring employees to work in their team’s central hub location (as opposed to remotely or in an office that may be closer to where they reside). Amazon reportedly told workers that if they didn’t comply or find a new job internally, they’d be considered a “voluntary resignation,” per a Slack message that Business Insider reportedly viewed. And many Amazon employees have already reported considering looking for a new job due to the impending RTO requirements.

However, employers like Amazon “can face an array of legal consequences for encouraging workers to quit via their RTO policies,” Helen D. (Heidi) Reavis, managing partner at Reavis Page Jump LLP, an employment, dispute resolution, and media law firm, told Ars Technica:

Amazon exec tells employees to work elsewhere if they dislike RTO policy Read More »

amazon-joins-google-in-investing-in-small-modular-nuclear-power

Amazon joins Google in investing in small modular nuclear power


Small nukes is good nukes?

What’s with the sudden interest in nuclear power among tech titans?

Diagram of a reactor and its coolant system. There are two main components, the reactor itself, which has a top-to-bottom flow of fuel pellets, and the boiler, which receives hot gas from the reactor and uses it to boil water.

Fuel pellets flow down the reactor (left), as gas transfer heat to a boiler (right). Credit: X-energy

On Tuesday, Google announced that it had made a power purchase agreement for electricity generated by a small modular nuclear reactor design that hasn’t even received regulatory approval yet. Today, it’s Amazon’s turn. The company’s Amazon Web Services (AWS) group has announced three different investments, including one targeting a different startup that has its own design for small, modular nuclear reactors—one that has not yet received regulatory approval.

Unlike Google’s deal, which is a commitment to purchase power should the reactors ever be completed, Amazon will lay out some money upfront as part of the agreements. We’ll take a look at the deals and technology that Amazon is backing before analyzing why companies are taking a risk on unproven technologies.

Money for utilities and a startup

Two of Amazon’s deals are with utilities that serve areas where it already has a significant data center footprint. One of these is Energy Northwest, which is an energy supplier that sends power to utilities in the Pacific Northwest. Amazon is putting up the money for Energy Northwest to study the feasibility of adding small modular reactors to its Columbia Generating Station, which currently houses a single, large reactor. In return, Amazon will get the right to purchase power from an initial installation of four small modular reactors. The site could potentially support additional reactors, which Energy Northwest would be able to use to meet demands from other users.

The deal with Virginia’s Dominion Energy is similar in that it would focus on adding small modular reactors to Dominion’s existing North Anna Nuclear Generating Station. But the exact nature of the deal is a bit harder to understand. Dominion says the companies will “jointly explore innovative ways to advance SMR development and financing while also mitigating potential cost and development risks.”

Should either or both of these projects go forward, the reactor designs used will come from a company called X-energy, which is involved in the third deal Amazon is announcing. In this case, it’s a straightforward investment in the company, although the exact dollar amount is unclear (the company says Amazon is “anchoring” a $500 million round of investments). The money will help finalize the company’s reactor design and push it through the regulatory approval process.

Small modular nuclear reactors

X-energy is one of several startups attempting to develop small modular nuclear reactors. The reactors all have a few features that are expected to help them avoid the massive time and cost overruns associated with the construction of large nuclear power stations. In these small reactors, the limited size allows them to be made at a central facility and then be shipped to the power station for installation. This limits the scale of the infrastructure that needs to be built in place and allows the assembly facility to benefit from economies of scale.

This also allows a great deal of flexibility at the installation site, as you can scale the facility to power needs simply by adjusting the number of installed reactors. If demand rises in the future, you can simply install a few more.

The small modular reactors are also typically designed to be inherently safe. Should the site lose power or control over the hardware, the reactor will default to a state where it can’t generate enough heat to melt down or damage its containment. There are various approaches to achieving this.

X-energy’s technology is based on small, self-contained fuel pellets called TRISO particles for TRi-structural ISOtropic. These contain both the uranium fuel and a graphite moderator and are surrounded by a ceramic shell. They’re structured so that there isn’t sufficient uranium present to generate temperatures that can damage the ceramic, ensuring that the nuclear fuel will always remain contained.

The design is meant to run at high temperatures and extract heat from the reactor using helium, which is used to boil water and generate electricity. Each reactor can produce 80 megawatts of electricity, and the reactors are designed to work efficiently as a set of four, creating a 320 MW power plant. As of yet, however, there are no working examples of this reactor, and the design hasn’t been approved by the Nuclear Regulatory Commission.

Why now?

Why is there such sudden interest in small modular reactors among the tech community? It comes down to growing needs and a lack of good alternatives, even given the highly risky nature of the startups that hope to build the reactors.

It’s no secret that data centers require enormous amounts of energy, and the sudden popularity of AI threatens to raise that demand considerably. Renewables, as the cheapest source of power on the market, would be one way of satisfying that growth, but they’re not ideal. For one thing, the intermittent nature of the power they supply, while possible to manage at the grid level, is a bad match for the around-the-clock demands of data centers.

The US has also benefitted from over a decade of efficiency gains keeping demand flat despite population and economic growth. This has meant that all the renewables we’ve installed have displaced fossil fuel generation, helping keep carbon emissions in check. Should newly installed renewables instead end up servicing rising demand, it will make it considerably more difficult for many states to reach their climate goals.

Finally, renewable installations have often been built in areas without dedicated high-capacity grid connections, resulting in a large and growing backlog of projects (2.6 TW of generation and storage as of 2023) that are stalled as they wait for the grid to catch up. Expanding the pace of renewable installation can’t meet rising server farm demand if the power can’t be brought to where the servers are.

These new projects avoid that problem because they’re targeting sites that already have large reactors and grid connections to use the electricity generated there.

In some ways, it would be preferable to build more of these large reactors based on proven technologies. But not in two very important ways: time and money. The last reactor completed in the US was at the Vogtle site in Georgia, which started construction in 2009 but only went online this year. Costs also increased from $14 billion to over $35 billion during construction. It’s clear that any similar projects would start generating far too late to meet the near-immediate needs of server farms and would be nearly impossible to justify economically.

This leaves small modular nuclear reactors as the least-bad option in a set of bad options. Despite many startups having entered the space over a decade ago, there is still just a single reactor design approved in the US, that of NuScale. But the first planned installation saw the price of the power it would sell rise to the point where it was no longer economically viable due to the plunge in the cost of renewable power; it was canceled last year as the utilities that would have bought the power pulled out.

The probability that a different company will manage to get a reactor design approved, move to construction, and manage to get something built before the end of the decade is extremely low. The chance that it will be able to sell power at a competitive price is also very low, though that may change if demand rises sufficiently. So the fact that Amazon is making some extremely risky investments indicates just how worried it is about its future power needs. Of course, when your annual gross profit is over $250 billion a year, you can afford to take some risks.

Photo of John Timmer

John is Ars Technica’s science editor. He has a Bachelor of Arts in Biochemistry from Columbia University, and a Ph.D. in Molecular and Cell Biology from the University of California, Berkeley. When physically separated from his keyboard, he tends to seek out a bicycle, or a scenic location for communing with his hiking boots.

Amazon joins Google in investing in small modular nuclear power Read More »

amazon,-apple-make-a-deal-to-offer-apple-tv+-in-a-prime-bundle

Amazon, Apple make a deal to offer Apple TV+ in a Prime bundle

The Apple TV platform, tvOS, and the original Apple TV app were initially intended to solve this problem by offering an a la carte, consumer-friendly way to manage the options in a burgeoning streaming-TV industry.

However, Apple’s attempt to make the TV app a universal hub of content has been continually stymied by the fact that industry giant Netflix has declined to participate.

Users of the TV app and Apple TV set-top-box still must launch a separate Netflix app to see their watch history on that service, or to see if movies or shows they want to watch are available. Content from most other services—including Amazon Prime Video—is exposable through search within the app and rolls into a unified watch history.

Fighting to succeed in a messy business

Further, streaming services have become increasingly expensive, and streamers have begun trying to find new revenue from sources like bundles and advertising. The reasons for these trends are complex, but one of the key problems is that scripted television content is immensely expensive to produce—especially as the prestige TV era has driven up viewer expectations in terms of quality and production values.

As an early leader in the industry, Netflix established unrealistic expectations for everyone involved—consumers, production houses, investors, and so on—by simply throwing immense amounts of money into content without immediately seeing a return.

When larger economic factors put an end to that practice, streamers had to adjust—including Apple, which among other things is tweaking its film strategy for the new landscape.

Apple still offers several of those central hub features—for example, you can subscribe to services like Paramount+ and launch their shows from the Apple TV app, just like Amazon is doing with its app and Apple TV+ here. But the realities of the mess the industry finds itself in have clearly led Apple to keep an open mind about how it can attract and retain viewers.

Amazon, Apple make a deal to offer Apple TV+ in a Prime bundle Read More »