Apple – Page 20

Report: New “Apple Intelligence” AI features will be opt-in by default

AI, Apple, apple intelligence, Tech / Shannon Garcia / June 7, 2024

“apple intelligence,” i see what you did there —

Apple reportedly plans to announce its first big wave of AI features at WWDC.

Andrew Cunningham – Jun 7, 2024 5: 47 pm UTC

Apple

Apple’s Worldwide Developers Conference kicks off on Monday, and per usual, the company is expected to detail most of the big new features in this year’s updates to iOS, iPadOS, macOS, and all of Apple’s other operating systems.

The general consensus is that Apple plans to use this year’s updates to integrate generative AI into its products for the first time. Bloomberg’s Mark Gurman has a few implementation details that show how Apple’s approach will differ somewhat from Microsoft’s or Google’s.

Gurman says that the “Apple Intelligence” features will include an OpenAI-powered chatbot, but it will otherwise focus on “features with broad appeal” rather than “whiz-bang technology like image and video generation.” These include summaries for webpages, meetings, and missed notifications; a revamped version of Siri that can control apps in a more granular way; Voice Memos transcription; image enhancement features in the Photos app; suggested replies to text messages; automated sorting of emails; and the ability to “create custom emoji characters on the fly that represent phrases or words as they’re being typed.”

Apple also reportedly hopes to differentiate its AI push by implementing it in a more careful, privacy-focused way. The new features will use the Neural Engine available in newer devices for on-device processing where possible (Gurman says that only Apple’s A17 Pro and the M-series chips will be capable of supporting all the local processing features, though all of Apple’s recent chips feature some flavor of Neural Engine). And where Apple does use the cloud for AI processing, the company will apparently promise that user information isn’t being “sold or read” and is not being used to “build user profiles.”

Apple’s new AI features will also be opt-in by default, where Microsoft and Google have generally enabled features like the Copilot chatbot or AI Overviews by default whether users asked for them or not.

Looking beyond AI, we can also expect the typical grab bag of small- to medium-sized features in all of Apple’s software updates. These reportedly include reworked Control Center and Settings apps, emoji responses and RCS messaging support in the Messages app, a standalone password manager app, Calculator for the iPad, and a handful of other things. Gurman doesn’t expect Apple to announce any hardware at the event, though a number of Macs are past due for a M3- or M4-powered refresh.

Apple’s WWDC keynote happens on June 10 at 1 pm Eastern and can be streamed from Apple’s developer website.

Report: New “Apple Intelligence” AI features will be opt-in by default Read More »

What to expect at WWDC 24: Big iOS changes, more Vision Pro, and so much AI

Apple, iOS, ios 18, iPadOS, iPadOS 18, macOS, macOS 15, Tech, vision pro, visionOS, WWDC 2024, WWDC24 / DJ Henderson / June 6, 2024

WWDC 2024 —

There might not be new hardware, but Apple could make up for it with software.

Samuel Axon – Jun 6, 2024 6: 07 pm UTC

Enlarge / The logo for WWDC24.

Apple

Apple’s annual developer conference, WWDC, kicks off in Cupertino, California, next week. As always, it will start with a livestream keynote on Monday morning at 10 am Pacific, 1 pm Eastern. We’ll be in attendance reporting on the event, so let’s take a moment to take stock of what we expect to see next week.

But first, let’s note something we don’t think we’ll see: Due to some peculiarities about Apple’s upgrade cycles, as well as a push toward the M4, we’re not actually expecting any major hardware announcements at WWDC this year.

That’s OK, though, because it looks like it’s going to be a big one for software news. iOS has seen relatively modest updates in the past couple of years, but that’s about to change.

AI in the spotlight

Most of the rumors leading up to WWDC have been about Apple making plans to announce tons of generative AI features for its platforms. Part of that is because AI is the hot topic right now, so anything about that is bound to get some coverage. However, according to leaks reported on by Bloomberg, The Information, and others, it looks like Apple is going to make a conscious effort to reposition itself as a leader in AI.

Apple was already doing neat things with machine learning in iOS and elsewhere, like features that make image editing easier, smart recommendations, and more. But there have been major new developments in models lately that allow for many new options, as we’ve seen from others like OpenAI, Google, and Microsoft.

We don’t know many details about exactly what Apple will do here beyond it being a focus. The company has published several papers related to new large-language model chatbots, major Siri improvements, image generation, and more, but it’s hard to tell what will become user-facing features.

Possibilities include auto-generated summaries in apps like Mail, new ways to block ads or interact with websites in Safari, GitHub Copilot-like code editing assistance in Xcode, clip art generation for iWork documents, more conversational and larger-scope answers from Siri, new image editing features, expanded accessibility features, new transcription capabilities, and more.

Apple has reportedly been in talks with companies like OpenAI and Google (it even sounds like a deal has already been reached with OpenAI) about augmenting Siri and other parts of the iOS or macOS experience with an external AI chatbot. Apple has reportedly experimented with its own chatbot, but it’s unlikely that one would be far enough along to be a strong alternative to the likes of ChatGPT. At a minimum, expect Apple to partner with at least one company (probably OpenAI) as a provider for out-of-scope answers to queries asked of Siri or in Spotlight.

There have been rumblings that Apple could offer users a choice of multiple AI providers or launch an AI App Store, but we don’t know for sure how it will all take shape.

iOS and iPadOS 18

iOS 18 (and its close sibling, iPadOS 18) will roll out later this year alongside new iPhones, likely in September or October. But WWDC is the first time we’ll get a look at the major features Apple has planned.

Typically, Apple announces most new iOS features during the upcoming keynote, but it might save a couple that are are related to as-yet unannounced iPhone hardware for later.

The rumor mill this year points to an overhaul of both Control Center and Settings, plus the aforementioned inclusion of numerous new machine learning, LLM, or image generation features. One rumored example of how AI could be used in iOS described a new home screen that allows users to quickly recolor app icons to create a consistent color palette across their phone. Apple might even allow users to place icons wherever they want, addressing the irritating “wobble mode” home screen management that we’ve criticized in our iOS reviews for years.

Expect big new features for Messages, too, like new text effects and formatting options. There’s also a strong possibility that Apple will go into detail about RCS support in iOS. Generative AI could allow users to create custom emojis or stickers, too.

There were also a few rumors that Apple will make some visual changes to iOS, borrowing a bit from the visual language we saw in visionOS this spring.

Oh, and one more thing: iPadOS is finally getting a calculator app. We’re not sure why that took so long, but there it is.

What to expect at WWDC 24: Big iOS changes, more Vision Pro, and so much AI Read More »

Apple will update iPhones for at least 5 years in rare public commitment

Apple, iOS, iOS 17, iPhone 15 Pro, Security Updates, Tech / Shannon Garcia / June 6, 2024

finally, something in writing —

UK regulation requires companies to say how long they plan to provide support.

Andrew Cunningham – Jun 6, 2024 4: 50 pm UTC

Apple has taken a rare step and publicly committed to a software support timeline for one of its products, as pointed out by MacRumors. A public regulatory filing for the iPhone 15 Pro (PDF) confirms that Apple will support the device with new software updates for at least five years from its “first supply date” of September 22, 2023, which would guarantee support until at least 2028.

Apple published the filing to comply with new Product Security and Telecommunications Infrastructure (PSTI) regulations from the UK that went into effect in late April. As this plain-language explainer from the Center for Cybersecurity Policy and Law summarizes, the PSTI regulations (among other things) don’t mandate a specific support window for manufacturers of Internet-connected devices, but they do require companies to publish a concrete support window and contact information for someone at the company who can be contacted with bug reports.

As publications like Android Authority have pointed out, five years is less than some Android phone makers like Google and Samsung have publicly committed to; both companies have said they’ll support their latest devices for seven years. But in reality, Apple usually hits or exceeds this seven-year timeline for updates—and does so for iPhones released nearly a decade ago and not just its newest products.

2017’s iPhone 8 and iPhone X, for example, are still receiving iOS 16 security updates. 2015’s iPhone 6S and 2016’s iPhone 7 were receiving iOS 15 updates as recently as March 2024, though these appear to have dried up in recent months. Each of these iPhones also received six or seven years’ worth of new major iOS releases, though not every phone that gets an iOS update supports every feature that newer devices get.

So Apple’s five-year pledge is notable less because it’s an improvement on or departure from the norm but more because Apple virtually never commits to software support timelines in writing.

Take those iOS 15 updates—Apple provided them for nearly a year and a half for iPhones and iPads that didn’t meet the requirements for iOS 16 or 17 but then abruptly (apparently) stopped releasing them. There was never a public commitment to continue releasing iOS 15 updates after iOS 16 came out, nor has there been any statement about iOS 15 updates being discontinued; we can only assume based on the fact that multiple iOS 16 and 17 updates have been released since March with no corresponding update for iOS 15.

The situation with the Mac is the same. Apple’s longstanding practice for decades has been to support the current version of macOS plus the two preceding versions, but that policy is not written down anywhere.

Contrast this with Microsoft, which generally commits to 10-year support timelines for new versions of Windows and publishes specific end-of-support dates years in advance; when Microsoft makes changes, it’s usually to extend the availability of updates in some way. Google has been making similar commitments for Chromebooks and officially certified ChromeOS Flex devices. These public timelines may tie a company’s hands, but they also make it easier for individuals, businesses, and schools to plan technology purchases and upgrades, and make it easier to know exactly how much support you can expect for a hand-me-down used or refurbished system.

Though the PSTI regulations only technically apply in the UK, it’s unlikely that Apple would go to the trouble of releasing iOS security updates in some countries without releasing those updates in all of them. But because a five-year support timeline is so much shorter than what Apple normally provides, it probably won’t matter that much. If Apple exceeds its stated support timeline, the PSTI law requires it to publish a new timeline “as soon as is practicable,” but for now, that date is far off.

Apple will update iPhones for at least 5 years in rare public commitment Read More »

Modern lives are messing up menstrual cycles—earlier starts, more irregularity

Apple, health, IPhone, JAMA, menstrual cycles, obesity, period, puberty, Science / DJ Henderson / May 30, 2024

downward trend —

Earlier and irregular periods are both linked to poor health outcomes.

Beth Mole – May 30, 2024 4: 18 pm UTC

Enlarge / Panty liners, hygienic tampons, and sanitary pads.

People in the US are starting their menstrual cycles earlier and experiencing more irregularities, both of which raise the risk of a host of health problems later in life, according to an Apple women’s health study looking at data from over 70,000 menstruating iPhone users born between 1950 and 2005.

The mean age of people’s first period fell from 12.5 years in participants born between 1950 and 1969 to 11.9 years in participants born between 2000 and 2005, with a steady decline in between, the study found. There were also notable changes in the extremes—between 1950 and 2005, the percentage of people who started their periods before age 11 rose from 8.6 percent to 15.5 percent. And the percentage of people who started their periods late (at age 16 or above) dropped from 5.5 percent to 1.7 percent.

In addition to periods shifting to earlier starting ages, menstrual cycles also appeared to become more irregular. For this, researchers looked at how quickly people settled into a regular cycle after the start of their period. Between 1950 and 2005, the percentage of people obtaining regularity within two years fell from 76.3 percent to 56 percent.

The study, published by researchers at Apple and Harvard in the journal JAMA Network Open, notes that both of these findings bode poorly for long-term health. Early starting age of menstrual cycles is linked to adverse health outcomes, including cardiovascular diseases, cancers, spontaneous abortion, and premature death, the researchers write. And a longer time to regularity is linked to fertility problems, longer menstrual cycles, and an increased risk of metabolic conditions and all-cause mortality.

Looking across race and ethnicity categories, researchers found that the trends affected all groups. However, Black and Hispanic participants had consistently earlier menstrual starting ages than white and Asian participants. Black participants also saw a larger magnitude shift toward earlier starting ages compared with white participants.

It’s unclear what’s driving the menstrual changes, but the authors speculate that there could be a multitude of factors. The most prominent potential factor is childhood obesity, which has increased in the US over the course of the study period and is known to be linked to earlier puberty. However, the authors note that obesity doesn’t explain the totality of the shifts—an exploratory analysis indicated that obesity only accounted for 46 percent of the trends seen in the study. And other studies have indicated that the shift toward earlier menstrual cycles began before the upward trend of obesity in the US.

The authors of the current study point to various potential environmental factors, including endocrine-disrupting chemicals, metals, air pollutants, dietary patterns, psychosocial stress, and adverse childhood experiences.

The study has limitations, of course, including that it relied on self-reported data and was limited to people who own iPhones, who generally skew toward higher socioeconomic status. Thus, the findings may not be generalizable to the population overall. Still, the data fits with other studies, and the researchers called for more awareness among health care practitioners and more studies to look at trends and health outcomes.

Modern lives are messing up menstrual cycles—earlier starts, more irregularity Read More »

Apple clarifies iOS 17.5 bug that exposed deleted photos

Apple, ios 17.5, iOS 17.5.1, photos, Tech / Kelly Newman / May 24, 2024

iOS 17.5 —

iOS 17.5.1 fixed the bug, but users still had questions.

Samuel Axon – May 24, 2024 4: 28 pm UTC

Enlarge / iPadOS 17.5.1 ready to install on an iPad Pro.

Samuel Axon

On May 20, Apple released iOS 17.5.1 to fix a bug users had found a few days prior in iOS 17.5 that resurfaced old photos that had been previously deleted. So far, the update seems to have resolved the issue, but users were left wondering exactly what had happened. Now Apple has clarified the issue somewhat, describing the nature of the bug to 9to5Mac.

Apple told the publication that the photos were not regurgitated from iCloud Photos after being deleted on the local device; rather, they were local to the device. Apple says they were neither left in the cloud after deletion nor synced to it after, and the company did not have access to the deleted photos.

The photos were retained on the local device storage due to a database corruption issue, and the bug resurfaced photos that were flagged for deletion but were not actually fully deleted locally.

That simple explanation doesn’t fully cover all the widely reported edge cases some users had brought up in forums and on Reddit, but Apple offered additional answers for those, too.

The company claimed that when users reported the photos resurfacing on a device other than the one they were originally deleted on, it was always because they had restored from a backup other than iCloud Photos or performed a direct transfer from one device to another.

One user on Reddit claimed (the post has now been deleted) that they had wiped an iPad, sold it to a friend, and the friend then saw photos resurface. Apple told 9to5Mac that is impossible if the user followed the expected procedure for wiping the device, which is to go to “Settings,” “General,” “Transfer and Reset,” and “Erase All Content and Settings.”

The bug was particularly nasty in terms of optics and user trust for Apple, but it would have been far worse if it was iCloud-related and involved deleted photos staying on or being uploaded to Apple’s servers. If what the company told 9to5Mac is true, that was not the case.

Still, it’s a good reminder that in many cases, a deleted file isn’t necessarily deleted, either due to a bug like this, the nature of the storage tech, or in some other cases on other platforms, a deliberate choice.

Apple clarifies iOS 17.5 bug that exposed deleted photos Read More »

The Apple TV is coming for the Raspberry Pi’s retro emulation box crown

Apple, Apple TV, Emulation, gaming, iOS, retroarch, tvos / Mike M. / May 18, 2024

watch out, raspberry pi —

Apple’s restrictions will still hold it back, but there’s a lot of possibility.

Andrew Cunningham – May 17, 2024 9: 43 pm UTC

Enlarge / The RetroArch app installed in tvOS.

Andrew Cunningham

Apple’s initial pitch for the tvOS and the Apple TV as it currently exists was centered around apps. No longer a mere streaming box, the Apple TV would also be a destination for general-purpose software and games, piggybacking off of the iPhone’s vibrant app and game library.

That never really panned out, and the Apple TV is still mostly a box for streaming TV shows and movies. But the same App Store rule change that recently allowed Delta, PPSSPP, and other retro console emulators onto the iPhone and iPad could also make the Apple TV appeal to people who want a small, efficient, no-fuss console emulator for their TVs.

So far, few of the emulators that have made it to the iPhone have been ported to the Apple TV. But earlier this week, the streaming box got an official port of RetroArch, the sprawling collection of emulators that runs on everything from the PlayStation Portable to the Raspberry Pi. RetroArch could be sideloaded onto iOS and tvOS before this, but only using awkward workarounds that took a lot more work and know-how than downloading an app from the App Store.

Downloading and using RetroArch on the Apple TV is a lot like using it on any other platform it supports, for better or worse. ROM files can be uploaded using a browser connected to the Apple TV’s IP address or hostname, which will pop up the first time you launch the RetroArch app. From there, you’re only really limited by the list of emulators that the Apple TV version of the app supports.

The main benefit of using the Apple TV hardware for emulation is that even older models have substantially better CPU and GPU performance than any Raspberry Pi; the first-gen Apple TV 4K and its Apple A10X chip date back to 2017 and still do better than a Pi 5 released in 2023. Even these older models should be more than fast enough to support advanced video filters, like Run Ahead, to reduce wireless controller latency and higher-than-native-resolution rendering to make 3D games look a bit more modern.

Beyond the hardware, tvOS is also a surprisingly capable gaming platform. Apple has done a good job adding and maintaining support for new Bluetooth gamepads in recent releases, and even Nintendo’s official Switch Online controllers for the NES, SNES, and N64 are all officially supported as of late 2022. Apple may have added this gamepad support primarily to help support its Apple Arcade service, but all of those gamepads work equally well with RetroArch.

At the risk of stating the obvious, another upside of using the Apple TV for retro gaming is that you can also still use it as a modern 4K video streaming box when you’re finished playing your games. It has well-supported apps from just about every streaming provider, and it supports all the DRM that these providers insist on when you’re trying to stream high-quality 4K video with modern codecs. Most Pi gaming distributions offer the Kodi streaming software, but it’s frankly outside the scope of this article to talk about the long list of caveats and add-ons you’d need to use to attempt using the same streaming services the Apple TV can access.

Obviously, there are trade-offs. Pis have been running retro games for a decade, and the Apple TV is just starting to be able to do it now. Even with the loosened App Store restrictions, Apple still has other emulation limitations relative to a Raspberry Pi or a PC.

The biggest one is that emulators on Apple’s platforms can’t use just-in-time (JIT) code compilation, needed for 3D console emulators like Dolphin. These restrictions make the Apple TV a less-than-ideal option for emulating newer consoles—the Nintendo 64, Nintendo DS, Sony PlayStation, PlayStation Portable, and Sega Saturn are the newest consoles RetroArch supports on the Apple TV, cutting out newer things like the GameCube and Wii, Dreamcast, and PlayStation 2 that are all well within the capabilities of Apple’s chips. Apple also insists nebulously that emulators must be for “retro” consoles rather than modern ones, which could limit the types of emulators that are available.

With respect to RetroArch specifically, there are other limitations. Though RetroArch describes itself as a front-end for emulators, its user interface is tricky to navigate, and cluttered with tons of overlapping settings that make it easy to break things if you don’t know what you’re doing. Most Raspberry Pi gaming distros use RetroArch, but with a front-end-for-a-front-end like EmulationStation installed to make RetroArch a bit more accessible and easy to learn. A developer could release an app that included RetroArch plus a separate front-end, but Apple’s sandboxing restrictions would likely prevent anyone from releasing an app that just served as a more user-friendly front-end for the RetroArch app.

Regardless, it’s still pretty cool to be able to play retro games on an Apple TV’s more advanced hardware. As more emulators make their way to the App Store, the Apple TV’s less-fussy software and the power of its hardware could make it a compelling alternative to a more effort-intensive Raspberry Pi setup.

The Apple TV is coming for the Raspberry Pi’s retro emulation box crown Read More »

Apple, SpaceX, Microsoft return-to-office mandates drove senior talent away

Apple, Biz & IT, microsoft, return-to-office, spacex, work from home / Mike M. / May 14, 2024

The risk of RTO —

“It’s easier to manage a team that’s happy.”

Scharon Harding – May 14, 2024 2: 40 pm UTC

Someone holding a box with their belonging in an office

A study analyzing Apple, Microsoft, and SpaceX suggests that return to office (RTO) mandates can lead to a higher rate of employees, especially senior-level ones, leaving the company, often to work at competitors.

The study (PDF), published this month by University of Chicago and University of Michigan researchers and reported by The Washington Post on Sunday, says:

In this paper, we provide causal evidence that RTO mandates at three large tech companies—Microsoft, SpaceX, and Apple—had a negative effect on the tenure and seniority of their respective workforce. In particular, we find the strongest negative effects at the top of the respective distributions, implying a more pronounced exodus of relatively senior personnel.

The study looked at résumé data from People Data Labs and used “260 million résumés matched to company data.” It only examined three companies, but the report’s authors noted that Apple, Microsoft, and SpaceX represent 30 percent of the tech industry’s revenue and over 2 percent of the technology industry’s workforce. The three companies have also been influential in setting RTO standards beyond their own companies. Robert Ployhart, a professor of business administration and management at the University of South Carolina and scholar at the Academy of Management, told the Post that despite the study being limited to three companies, its conclusions are a broader reflection of the effects of RTO policies in the US.

“Taken together, our findings imply that return to office mandates can imply significant human capital costs in terms of output, productivity, innovation, and competitiveness for the companies that implement them,” the report reads.

For example, after Apple enacted its RTO mandate, which lets employees work at home part-time, the portion of its employee base considered senior-level decreased by 5 percentage points, according to the paper. Microsoft, which also enacted a hybrid RTO approach, saw a decline of 5 percentage points. SpaceX’s RTO mandate, meanwhile, requires workers to be in an office full time. Its share of senior-level employees fell 15 percentage points after the mandate, the study found.

“We find experienced employees impacted by these policies at major tech companies seek work elsewhere, taking some of the most valuable human capital investments and tools of productivity with them,” one of the report’s authors, Austin Wright, an assistant professor of public policy at the University of Chicago, told the Post.

Christopher Myers, associate professor of management and organization health at Johns Hopkins University, suggested to the Post that the departure of senior-level workers could be tied to the hurt morale that comes from RTO mandates, noting that “it’s easier to manage a team that’s happy.”

Debated topic

Since the lifting of COVID-19 restrictions, whether having employees return to work in an office is necessary or beneficial to companies is up for debate. An estimated 75 percent of tech companies in the US are considered “fully flexible,” per a 2023 report from Scoop. As noted by the Post, however, the US’s biggest metro areas have, on average, 51 percent office occupancy, per data from managed security services firm Kastle Systems, which says it analyzes “keycard, fob and KastlePresence app access data across 2,600 buildings and 41,000 businesses.”

Microsoft declined to comment on the report from University of Chicago and University of Michigan researchers, while SpaceX didn’t respond. Apple representative Josh Rosenstock told The Washington Post that the report drew “inaccurate conclusions” and “does not reflect the realities of our business.” He claimed that “attrition is at historically low levels.”

Yet some companies have struggled to make employees who have spent months successfully doing their jobs at home eager to return to the office. Dell, Amazon, Google, Meta, and JPMorgan Chase have tracked employee badge swipes to ensure employees are coming into the office as often as expected. Dell also started tracking VPN usage this week and has told workers who work remotely full time that they can’t get a promotion.

Some company leaders are adamant that remote work can disrupt a company’s ability to innovate. However, there’s research suggesting that RTO mandates aren’t beneficial to companies. A survey of 18,000 Americans released in March pointed to flexible work schedules helping mental health. And an analysis of 457 S&P 500 companies in February found RTO policies hurt employee morale and don’t increase company value.

Apple, SpaceX, Microsoft return-to-office mandates drove senior talent away Read More »

Apple releases iOS 17.5, macOS 14.5, and other updates as new iPads launch

Apple, iOS, iPadOS, macOS, Tech / Mike M. / May 14, 2024

start your updaters —

Latest updates launch in the shadow of WWDC keynote on June 10.

Andrew Cunningham – May 13, 2024 9: 55 pm UTC

Apple has released the latest updates for virtually all of its actively supported devices today. Most include a couple handfuls of security updates, some new features for Apple News+ subscribers, and something called Cross-Platform Tracking Protection for Bluetooth devices.

The iOS 17.5, iPadOS 17.5, macOS 4.5, watchOS 10.5, tvOS 17.5, and HomePod Software 17.5 updates are all available to download now.

Cross-Platform Tracking Protection notifications alert users “if a compatible Bluetooth tracker they do not own is moving with them, regardless of what operating system the device is paired with.” Apple has already implemented protections to prevent AirTag stalking, and Cross-Platform Tracking Protection implements some of those same safeguards for devices paired to non-Apple phones.

Apple News+ picks up a new word game called Quartiles, part of the wider trend of news organizations embracing games as growth drivers. Quartiles, Crossword, and Mini Crossword also track player stats and win streams, and the Today+ and News+ tabs will also load without an Internet connection.

Some of Apple’s older operating systems also received security-only updates to keep them current. The iOS 16.7.8 and iPadOS 16.7.8 updates are available for older iDevices that can’t update to iOS 17, and macOS Venture 13.6.7 and Monterey 12.7.5 support all Macs still running those OS versions regardless of whether they can install macOS Sonoma. There’s no update available for iOS or iPadOS 15.

These are likely to be the last major updates that Apple’s current operating systems receive before this year’s Worldwide Developers Conference on June 10, where Apple usually unveils its next major operating systems for the fall. Once those updates—iOS 18, macOS 15, and others—are announced, updates for current versions usually shift focus to security updates and bugs rather than adding major new features. Apple’s updates this year are widely expected to focus on generative AI features, including some ChatGPT-powered features and a more capable Siri assistant.

Apple releases iOS 17.5, macOS 14.5, and other updates as new iPads launch Read More »

M4 iPad Pro review: Well, now you’re just showing off

11-inch iPad Pro, 13-inch iPad Pro, Apple, apple m4, Apple Magic Keyboard, apple pencil, Apple Pencil Pro, Features, ipad, ipad pro, oled, Reviews, tablet, Tech / Mike M. / May 14, 2024

Enlarge / The 2024, M4-equipped 13-inch iPad Pro.

Samuel Axon

The new iPad Pro is a technical marvel, with one of the best screens I’ve ever seen, performance that few other machines can touch, and a new, thinner design that no one expected.

It’s a prime example of Apple flexing its engineering and design muscles for all to see. Since it marks the company’s first foray into OLED beyond the iPhone or Watch, and the first time a new M-series chip has debuted on something other than a Mac, it comes across as a tech demo for where the company is headed beyond just tablets.

Still, it remains unclear why most people would spend one, two, or even three thousand dollars on a tablet that, despite its amazing hardware, does less than a comparably priced laptop—or at least does it a little more awkwardly, even if it’s impressively quick and has a gorgeous screen.

Specifications

There are some notable design changes in the 2024 iPad Pro, but really, it’s all about the specs—and it’s a more notable specs jump than usual in a couple of areas.

M4

First up, there’s the M4 chip. The previous iPad Pro had an M2 chip, and the latest Mac chip is the M3, so not only did the iPad Pro jump two whole generations, but this is the first time it has debuted the newest iteration of Apple Silicon. (Previously, new M-series chips launched on the Mac first and came to the iPad Pro a few months later.)

Using second-generation 3 nm tech, the M4’s top configuration has a 10-core CPU, a 10-core GPU, and a 16-core NPU. In that configuration, the 10-core CPU has four performance cores and six efficiency cores.

A lower configuration of the M4 has just nine CPU cores—three performance and six efficiency. Which one you get is tied to how much storage you buy. 256GB and 512GB models get nine CPU cores, while 1TB and 2TB get 10. Additionally, the two smaller storage sizes have 8GB of RAM to the larger ones’ 16GB.

This isn’t the first time Apple has tied RAM to storage configurations, but doing that with CPU cores is new for the iPad. Fortunately, the company is upfront about all this in its specs sheet, whereas the RAM differentiation wasn’t always clear to buyers in the past. (Both configurations claim 120GB/s memory bandwidth, though.)

Enlarge / Can the M4 help the iPad Pro bridge the gap between laptop and tablet? Mostly, it made me excited to see the M4 in a laptop.

Samuel Axon

Regardless of the specific configuration, the M4 promises substantially better CPU and GPU performance than the M2, and it supports hardware-accelerated ray-tracing via Metal, which some games and applications can take advantage of if developers put in the work to make it happen. (It looked great in a demo of Diablo Immortal I saw, but it’s unclear how often we’ll actually see it in the wild.)

Apple claims 1.5x faster CPU performance than the M2 and up to 4x faster graphics performance specifically on applications that involve new features like ray-tracing or hardware-accelerated mesh shading. It hasn’t made any specific GPU performance claims beyond those narrow cases.

A lot of both Apple’s attention and that of the media is focused on the Neural Engine, which is what Apple calls the NPU in the M-series chips. That’s because the company is expected to announce several large language model-based AI features in iOS, macOS, and iPadOS at its developer conference next month, and this is the chip that will power some of that on the iPad and Mac.

Some neat machine-learning features are already possible on the M4—you can generate audio tracks using certain instruments in your Logic Pro projects, apply tons of image optimizations to photos with just a click or two, and so on.

M4 iPad Pro review: Well, now you’re just showing off Read More »

M2 iPad Air review: The everything iPad

Apple, Apple M2, Apple silicon, Features, ipad, iPad Air, iPadOS, Tech / Mike M. / May 14, 2024

breath of fresh air —

M2 Air won’t draw new buyers in, but if you like iPads, these do all you need.

Andrew Cunningham – May 13, 2024 9: 00 pm UTC

The new 13-inch iPad Air with the Apple M2 processor inside.

Andrew Cunningham
In portrait mode. The 13-inch model is a little large for dedicated tablet use, but if you do want a gigantic tablet, the $799 price is appealing.

Andrew Cunningham
The Apple Pencil Pro attaches, pairs, and charges via a magnetic connection on the edge of the iPad.

Andrew Cunningham
In the Magic Keyboard. This kickstand-less case is still probably the best way to make the iPad into a true laptop replacement, though it’s expensive and iPadOS is still a problem.

Andrew Cunningham
The tablet’s USB-C port, used for charging and connecting to external accessories.

Andrew Cunningham
Apple’s Smart Folio case. The magnets on the cover will scoot up and down the back of the iPad, allowing you a bit of flexibility when angling the screen.

Andrew Cunningham
The Air’s single-lens, flash-free camera, seen here peeking through the Smart Folio case.

Andrew Cunningham

The iPad Air has been a lot of things in the last decade-plus. In 2013 and 2014, the first iPad Airs were just The iPad, and the “Air” label simply denoted how much lighter and more streamlined they were than the initial 2010 iPad and 2011’s long-lived iPad 2. After that, the iPad Air 2 survived for years as an entry-level model, as Apple focused on introducing and building out the iPad Pro.

The Air disappeared for a while after that, but it returned in 2019 as an in-betweener model to bridge the gap between the $329 iPad (no longer called “Air,” despite reusing the first-gen Air design) and more-expensive and increasingly powerful iPad Pros. It definitely made sense to have a hardware offering to span the gap between the basic no-frills iPad and the iPad Pro, but pricing and specs could make things complicated. The main issue for the last couple of years has been the base Air’s 64GB of storage—scanty enough that memory swapping doesn’t even work on it— and the fact that stepping up to 256GB brought the Air too close to the price of the 11-inch iPad Pro.

Which brings us to the 2024 M2 iPad Air, now available in 11-inch and 13-inch models for $599 and $799, respectively. Apple solved the overlap problem this year partly by bumping the Air’s base storage to a more usable 128GB and partly by making the 11-inch iPad Pro so much more expensive that it almost entirely eliminates any pricing overlap (only the 1TB 11-inch Air, at $1,099, is more expensive than the cheapest 11-inch iPad Pro).

I’m not sure I’d go so far as to call the new Airs the “default” iPad for most buyers—the now-$349 10th-gen iPad still does everything the iPad is best at for less money, and it’s still all you really need if you just want a casual gaming, video streaming, and browsing tablet (or a tablet for a kid). But the M2 Air is the iPad that best covers the totality of everything the iPad can do from its awkward perch, stuck halfway between the form and function of the iPhone and the Mac.

Not quite a last-gen iPad Pro

The new iPad Airs have a lot in common with the M2 iPad Pro from 2022. They have the same screen sizes and resolutions, the same basic design, they work with the same older Magic Keyboard accessories (not the new ones with the function rows, metal palm rests, and larger trackpads, which are reserved for the iPad Pro), and they obviously have the same Apple M2 chip.

Performance-wise, nothing we saw in the benchmarks we ran was surprising; the M2’s CPU and (especially) its GPU are a solid generational jump up from the M1, and the M1 is already generally overkill for the vast majority of iPad apps. The M3 and M4 are both significantly faster than the M2, but the M2 is still unquestionably powerful enough to do everything people currently use iPads to do.

That said, Apple’s decision to use an older chip rather than the M3 or M4 does mean the new Airs come into the world missing some capabilities that have come to other Apple products announced in the last six months or so. That list includes hardware-accelerated ray-tracing on the GPU, hardware-accelerated AV1 video codec decoding, and, most importantly, a faster Neural Engine to help power whatever AI stuff Apple’s products pick up in this fall’s big software updates.

The 13-inch Air’s screen has the same resolution and pixel density (2732×2048, 264 PPI) as the last-generation 12.9-inch iPad Pro. And unlike the 13-inch Pro, which truly is a 13-inch screen, Apple’s tech specs page says the 13-inch Air is still using a 12.9-inch screen, and Apple is just rounding up to get to 13.

The 13-inch Air display does share some other things with the last-generation iPad Pro screen, including P3 color, a 600-nit peak brightness. Its display panel has been laminated to the front glass, and it has an anti-reflective coating (two of the subtle but important quality improvements the Air has that the $349 10th-gen iPad doesn’t). But otherwise it’s not the same panel as the M2 Pro; there’s no mini LED, no HDR support, and no 120 Hz ProMotion support.

M2 iPad Air review: The everything iPad Read More »

Apple apologizes for ad that crushes the sum total of human artistic endeavor

Apple, ipad, Tech / DJ Henderson / May 10, 2024

crushed —

An ad that isn’t about generative AI but somehow manages to be about AI anyway.

Andrew Cunningham – May 10, 2024 3: 31 pm UTC

One of many human-created objects destroyed in Apple's — Enlarge / One of many human-created objects destroyed in Apple’s “Crush!” ad for the iPad Pro.

Apple

Earlier this week, Apple took the wraps off of a thoroughly leaked iPad Pro refresh with a 1 minute and 8 second ad spot wherein a gigantic hydraulic press comprehensively smushes a trumpet, an arcade cabinet, a record player, paint cans, a piano, a TV, sculptures, a bunch of emoji, and plenty of other tools that one might loosely categorize as “artistic implements.”

At the end of the ad, the press lifts away to reveal a somewhat thinner, somewhat faster version of Apple’s iPad Pro. The message of the ad, titled “Crush!” and still available via Apple’s YouTube channel and CEO Tim Cook’s Twitter account, is obvious: look at all of the things we’ve squeezed into this tablet!

“Just imagine all the things it’ll be used to create,” wrote Cook.

But it’s the apparently unintended subtext of the ad that has caused problems. Yesterday afternoon, the company issued a rare public apology for the ad following a social media uproar. Critics were upset both about the destruction of the objects themselves (whether those objects were physical or computer-generated or some mix of the two isn’t clear), and about the symbolism of a Big Tech company destroying art and the things used to create and consume art.

“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” said Apple marketing communications VP Tor Myhren to Ad Age. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”

Apple won’t be taking the ad down, but the company has apparently canceled plans to run it on TV.

The Crush ad never once mentions or shows any kind of generative AI technology, something Apple has been mostly quiet about ahead of AI-focused iOS and iPadOS 18 updates later this month. But it still feels like the backlash to the ad is being driven by generative AI anyway.

The generative AI push of the last two years has largely been defined by two kinds of stories: tech companies’ unrelenting sprint to cram as many AI features into as many of their products as possible as quickly as possible and backlash from artists, authors, programmers, and any other human whose efforts have been used to train these AI models. When people already feel that tech companies and executives are trying to replace them with generic machine-made sludge, it’s tone deaf at best to introduce a new product with an ad where a colorful, messy, tactile tower of art, instruments, and other creative tools is literally flattened to make way for a shiny, featureless slab of metal and glass.

I understand why people at Apple thought the Crush ad was effective. Phones, tablets, and computers are useful precisely because they can stand in for so many other things. But what Apple should keep in mind, both in its future hardware introductions and as it adds generative AI capabilities to its software in the coming months, is to keep its focus on the people using the tools rather than the tools themselves.

Apple apologizes for ad that crushes the sum total of human artistic endeavor Read More »

A crushing backlash to Apple’s new iPad ad

advertising, Apple, ipad, syndication, Tech / Shannon Garcia / May 9, 2024

1984 called and would like to have a word —

Hydraulic press destroying “symbols of creativity” has folks hopping mad.

Daniel Thomas, Financial Times – May 9, 2024 1: 15 pm UTC

Enlarge / A screenshot of the Apple iPad ad.

Apple via YouTube

An advert by Apple for its new iPad tablet showing musical instruments, artistic tools, and games being crushed by a giant hydraulic press has been attacked for cultural insensitivity in an online backlash.

The one-minute video was launched by Apple chief executive Tim Cook to support its new range of iPads, the first time that the US tech giant has overhauled the range for two years as it seeks to reverse faltering sales.

The campaign—soundtracked by Sonny and Cher’s 1971 hit All I Ever Need Is You—is designed to show how much Apple has been able to squeeze into the thinner tablet. The ad was produced in-house by Apple’s creative team, according to trade press reports.

The campaign has been hit by a wave of outrage, with responses on social media reacting to Cook’s X post accusing Apple of crushing “beautiful creative tools” and the “symbols of human creativity and cultural achievements.”

Advertising industry executives argued the ad represented a mis-step for the Silicon Valley giant, which under late co-founder Steve Jobs was lauded for its ability to capture consumer attention through past campaigns.

Christopher Slevin, creative director for marketing agency Inkling Culture, compared the iPad ad unfavorably to a famous Apple campaign directed by Ridley Scott called “1984” for the original Macintosh computer, which positioned Apple as liberating a dystopian, monochrome world.

“Apple’s new iPad spot is essentially them turning into the thing they said they were out to destroy in the 1984 ad,” said Slevin.

Actor Hugh Grant accused Apple of “the destruction of the human experience courtesy of Silicon Valley” on X.

However, Richard Exon, founder of marketing agency Joint, said: “A more important question is: does the ad do its job? It’s memorable, distinctive, and I now know the new iPad has even more in it yet is thinner than ever.”

Consumer insights platform Zappi conducted consumer research on the ad that suggested that the idea of the hydraulic press crushing art was divisive.

It said that the ad underperformed benchmarks in typically sought-after emotions such as happiness and laughter and overperformed in traditionally negative emotions like shock and confusion, with older people more likely to have a negative response than younger consumers.

Nataly Kelly, chief marketing officer at Zappi, said: “Is the Apple iPad ad a work of genius or the sign of the dystopian times? It really depends on how old you are. The shock value is the power of this advert, which is controversial by design, so the fact that people are talking about it at all is a win.”

Apple did not immediately respond to a request for comment.

A crushing backlash to Apple’s new iPad ad Read More »