google ai overviews

You knew it was coming: Google begins testing AI-only search results

Google has become so integral to online navigation that its name became a verb, meaning “to find things on the Internet.” Soon, Google might just tell you what’s on the Internet instead of showing you. The company has announced an expansion of its AI search features, powered by Gemini 2.0. Everyone will soon see more AI Overviews at the top of the results page, but Google is also testing a more substantial change in the form of AI Mode. This version of Google won’t show you the 10 blue links at all—Gemini completely takes over the results in AI Mode.

This marks the debut of Gemini 2.0 in Google search. Google announced the first Gemini 2.0 models in December 2024, beginning with the streamlined Gemini 2.0 Flash. The heavier versions of Gemini 2.0 are still in testing, but Google says it has tuned AI Overviews with this model to offer help with harder questions in the areas of math, coding, and multimodal queries.

With this update, you will begin seeing AI Overviews on more results pages, and minors with Google accounts will see AI results for the first time. In fact, even logged out users will see AI Overviews soon. This is a big change, but it’s only the start of Google’s plans for AI search.

Gemini 2.0 also powers the new AI Mode for search. It’s launching as an opt-in feature via Google’s Search Labs, offering a totally new alternative to search as we know it. This custom version of the Gemini large language model (LLM) skips the standard web links that have been part of every Google search thus far. The model uses “advanced reasoning, thinking, and multimodal capabilities” to build a response to your search, which can include web summaries, Knowledge Graph content, and shopping data. It’s essentially a bigger, more complex AI Overview.

As Google has previously pointed out, many searches are questions rather than a string of keywords. For those kinds of queries, an AI response could theoretically provide an answer more quickly than a list of 10 blue links. However, that relies on the AI response being useful and accurate, something that often still eludes generative AI systems like Gemini.

Welcome to Google’s nightmare: US reveals plan to destroy search monopoly

android, Antitrust law, duckduckgo, Google, google ai overviews, google chrome, google search, google search monopoly, Policy, us department of justice / Beth Washington / November 21, 2024

Hepner expects that the DOJ plan may be measured enough that the court may only “be interested in a nip-tuck, not a wholesale revision of what plaintiffs have put forward.”

Kamyl Bazbaz, SVP of public affairs for Google’s more privacy-focused rival DuckDuckGo, released a statement agreeing with Hepner.

“The government has put forward a proposal that would free the search market from Google’s illegal grip and unleash a new era of innovation, investment, and competition,” Bazbaz said. “There’s nothing radical about this proposal: It’s firmly based on the court’s extensive finding of fact and proposes solutions in line with previous antitrust actions.”

Bazbaz accused Google of “cynically” invoking privacy among chief concerns with a forced Chrome sale. That “is rich coming from the Internet’s biggest tracker,” Bazbaz said.

Will Apple finally compete with Google in search?

The remedies the DOJ has proposed could potentially be game-changing, Bazbaz told Ars, not just for existing rivals but also new rivals and startups the court found were previously unable to enter the market while it was under Google’s control.

If the DOJ gets its way, Google could be stuck complying with these proposed remedies for 10 years. But if the company can prove after five years that competition has substantially increased and it controls less than 50 percent of the market, the remedies could be terminated early, the DOJ’s proposed final judgment order said.

That’s likely cold comfort for Google as it prepares to fight the DOJ’s plan to break up its search empire and potentially face major new competitors. The biggest risk to Google’s dominance in AI search could even be its former partner, whom the court found was being paid handsomely to help prop up Google’s search monopoly: Apple.

On X (formerly Twitter), Hepner said that cutting off Google’s $20 billion payments to Apple for default placements in Safari alone could “have a huge effect and may finally kick Apple to enter the market itself.”

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