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meta-relents-to-eu,-allows-unlinking-of-facebook-and-instagram-accounts

Meta relents to EU, allows unlinking of Facebook and Instagram accounts

anti-competition, anticompetitive behavior, Antitrust law, Digital Markets Act, dma, EU, European Union, facebook, gdpr, General Data Protection Regulation, Instagram, Meta, online advertising, Online Privacy, Policy / /
Meta relents to EU, allows unlinking of Facebook and Instagram accounts

Meta will allow some Facebook and Instagram users to unlink their accounts as part of the platform’s efforts to comply with the European Union’s Digital Markets Act (DMA) ahead of enforcement starting March 1.

In a blog, Meta’s competition and regulatory director, Tim Lamb, wrote that Instagram and Facebook users in the EU, the European Economic Area, and Switzerland would be notified in the “next few weeks” about “more choices about how they can use” Meta’s services and features, including new opportunities to limit data-sharing across apps and services.

Most significantly, users can choose to either keep their accounts linked or “manage their Instagram and Facebook accounts separately so that their information is no longer used across accounts.” Up to this point, linking user accounts had provided Meta with more data to more effectively target ads to more users. The perk of accessing data on Instagram’s widening younger user base, TechCrunch noted, was arguably the $1 billion selling point explaining why Facebook acquired Instagram in 2012.

Also announced today, users protected by the DMA will soon be able to separate their Facebook Messenger, Marketplace, and Gaming accounts. However, doing so will limit some social features available in some of the standalone apps.

While Messenger users choosing to disconnect the chat service from their Facebook accounts will still “be able to use Messenger’s core service offering such as private messaging and chat, voice and video calling,” Marketplace users making that same choice will have to email sellers and buyers, rather than using Facebook’s messenger service. And unlinked Gaming app users will only be able to play single-player games, severing their access to social gaming otherwise supported by linking the Gaming service to their Facebook social networks.

While Meta may have had choices other than depriving users unlinking accounts of some features, Meta didn’t really have a choice in allowing newly announced options to unlink accounts. The DMA specifically requires that very large platforms designated as “gatekeepers” give users the “specific choice” of opting out of sharing personal data across a platform’s different core services or across any separate services that the gatekeepers manage.

Without gaining “specific” consent, gatekeepers will no longer be allowed to “combine personal data from the relevant core platform service with personal data from any further core platform services” or “cross-use personal data from the relevant core platform service in other services provided separately by the gatekeeper,” the DMA says. The “specific” requirement is designed to block platforms from securing consent at sign-up, then hoovering up as much personal data as possible as new services are added in an endless pursuit of advertising growth.

As defined under the General Data Protection Regulation, the EU requiring “specific” consent stops platforms from gaining user consent for broadly defined data processing by instead establishing “the need for granularity,” so that platforms always seek consent for each “specific” data “processing purpose.”

“This is an important ‘safeguard against the gradual widening or blurring of purposes for which data is processed, after a data subject has agreed to the initial collection of the data,’” the European Data Protection Supervisor explained in public comments describing “commercial surveillance and data security practices that harm consumers” provided at the request of the FTC in 2022.

According to Meta’s help page, once users opt out of sharing data between apps and services, Meta will “stop combining your info across these accounts” within 15 days “after you’ve removed them.” However, all “previously combined info would remain combined.”

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Climate denialists find new ways to monetize disinformation on YouTube

climate change, climate denial, climate denialism, Google, online advertising, Policy, youtube / /
Climate denialists find new ways to monetize disinformation on YouTube

Content creators have spent the past five years developing new tactics to evade YouTube’s policies blocking monetization of videos making false claims about climate change, a report from a nonprofit advocacy group, the Center for Countering Digital Hate (CCDH), warned Tuesday.

What the CCDH found is that content creators who could no longer monetize videos spreading “old” forms of climate denial—including claims that “global warming is not happening” or “human-generated greenhouse gasses are not causing global warming”—have moved on.

Now they’re increasingly pushing other claims that contradict climate science, which YouTube has not yet banned and may not ever ban. These include harmful claims that “impacts of global warming are beneficial or harmless,” “climate solutions won’t work,” and “climate science and the climate movement are unreliable.”

The CCDH uncovered these new climate-denial tactics by using artificial intelligence to scan transcripts of 12,058 videos posted on 96 YouTube channels that the CCDH found had previously posted climate-denial content. Verified by researchers, the AI model used was judged accurate in labeling climate-denial content approximately 78 percent of the time.

According to the CCDH’s analysis, the amount of content disputing climate solutions, climate science, and impacts of climate change today comprises 70 percent of climate-denial content—a percent that doubled from 2018 to 2023. At the same time, the amount of content pushing old climate-denial claims that are harder or impossible to monetize fell from 65 percent in 2018 to 30 percent in 2023.

These “new forms of climate denial,” the CCDH warned, are designed to delay climate action by spreading disinformation.

“A new front has opened up in this battle,” Imran Ahmed, the CCDH’s chief executive, said on a call with reporters, according to Reuters. “The people that we’ve been looking at, they’ve gone from saying climate change isn’t happening to now saying, ‘Hey, climate change is happening, but there is no hope. There are no solutions.'”

Since 2018—based on “estimates of typical ad pricing on YouTube” by social media analytics tool Social Blade—YouTube may have profited by as much as $13.4 million annually from videos flagged by the CCDH. And YouTube confirmed that some of these videos featured climate denialism that YouTube already explicitly bans.

In response to the CCDH’s report, YouTube de-monetized some videos found to be in violation of its climate change policy. But a spokesperson confirmed to Ars that the majority of videos that the CCDH found were considered compliant with YouTube’s ad policies.

The fact that most of these videos remain compliant is precisely why the CCDH is calling on YouTube to update its policies, though.

Currently, YouTube’s policy prohibits monetization of content “that contradicts well-established scientific consensus around the existence and causes of climate change.”

“Our climate change policy prohibits ads from running on content that contradicts well-established scientific consensus around the existence and causes of climate change,” YouTube’s spokesperson told Ars. “Debate or discussions of climate change topics, including around public policy or research, is allowed. However, when content crosses the line to climate change denial, we stop showing ads on those videos. We also display information panels under relevant videos to provide additional information on climate change and context from third parties.”

The CCDH worries that YouTube standing by its current policy is too short-sighted. The group recommended tweaking the policy to instead specify that YouTube prohibits content “that contradicts the authoritative scientific consensus on the causes, impacts, and solutions to climate change.”

If YouTube and other social media platforms don’t acknowledge new forms of climate denial and “urgently” update their disinformation policies in response, these new attacks on climate change science “will only increase,” the CCDH warned.

“It is vital that those advocating for action to avert climate disaster take note of this substantial shift from denial of anthropogenic climate change to undermining trust in both solutions and science itself, and shift our focus, our resources and our counternarratives accordingly,” the CCDH’s report said, adding that “demonetizing climate-denial” content “removes the economic incentives underpinning its creation and protects advertisers from bankrolling harmful content.”

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