Pocket Casts makes its web player free, takes shots at Spotify and AI
“The future of podcasting shouldn’t be locked behind walled gardens,” writes the team at Pocket Casts. To push that point forward, Pocket Casts, owned by the company behind WordPress, Automattic Inc., has made its web player free to everyone.
Previously available only to logged-in Pocket Casts users paying $4 per month, Pocket Casts now offers nearly any public-facing podcast feed for streaming, along with controls like playback speed and playlist queueing. If you create an account, you can also sync your playback progress, manage your queue, bookmark episode moments, and save your subscription list and listening preferences. The free access also applies to its clients for Windows and Mac.
“Podcasting is one of the last open corners of the Internet, and we’re here to keep it that way,” Pocket Casts’ blog post reads. For those not fully tuned into the podcasting market, this and other statements in the post—like sharing “without needing a specific platform’s approval” and “podcasts belong to the people, not corporations”—are largely shots at Spotify, and to a much lesser extent other streaming services, which have sought to wrap podcasting’s originally open and RSS-based nature inside proprietary markets and formats.
Pocket Casts also took a bullet point to note that “discovery should be organic, not algorithm-driven,” and that users, not an AI, should “promote what’s best for the platform.”
Spotify spent big to acquire podcasts like the Joe Rogan Experience, along with podcast analytic and advertising tools. As the platform now starts leaning into video podcasts, seeking to compete with the podcasts simulcasting or exclusively on YouTube, Pocket Casts’ concerns about the open origins of podcasting being co-opted are not unfounded. (Pocket Casts’ current owner, Automattic, is involved in an extended debate in public, and the courts, regarding how “open” some of its products should be.)
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