Sony Honda Mobility

It’s all about AI

The big news, at least in terms of detail, wasn’t the crossover, which Sony Honda Mobility says will go on sale in the US in 2028. Rather, like seemingly every other corporation out there, it’s all about AI. A “vision-language model” will “elevate” the Afeela’s partially automated driver assist—which requires the human to pay attention while the car steers, accelerates, and brakes—into something more fully autonomous, capable of point-to-point driving without any other human input, at least under some conditions.

“Specifically, we are constantly reviewing sensor devices and layouts, further improving computing power, and making our End-to-End Driving AI stronger,” said Izumi Kawanishi, president and COO of Sony Honda Mobility. “As a result, the cabin will evolve into a drive-less environment, reducing the task of manual driving, and providing more freedom to relax and enjoy entertainment content. In the future, the drive-less environment will transform the cabin into a true ‘Creative Entertainment Space,’” Kawanishi said.

Not having to drive will free you up to interact with the onboard personal AI, which uses Microsoft’s OpenAI tech. The AI agent “enhances mobility interactions through personalized natural dialogue. This elevates the relationship between people and mobility into something more personal and long-lasting,” Kawanishi said, adding that Sony Honda Mobility wants to use AI “sensitively while carefully considering personal information and privacy.”

Powering all of this on the car? Qualcomm’s Snapdragon Digital Chassis platform; the chipmaker has been a strategic partner of Sony Honda Mobility throughout the Afeela’s development.

Well, it’s also about content

Sony says its PlayStation Remote Play experience will be embedded in the Afeela 1. “With a DualSense controller and a good network connection, AFEELA becomes another way you can pick up and play the games you already enjoy. Just like every other Remote Play experience, this isn’t a separate console in the car—you’re playing the games you already own through streaming,” said Erik Lempel, senior vice president of business and product at Sony Interactive Entertainment.