Ads in AI Overview. They’re below the fold in this example.
Google
Here’s the layout of Google’s example.
Google / Ron Amadeo
Google’s AI Overview is a complete transformation of what Google Search is, changing from a product that searches the web to show relevant links, to a place that scrapes the web of information and shows it directly to users. Google is not done making changes, though, and next for AI Overview is ads! We’re all so excited.
The Google Ads & Commerce blog shows what this will look like, with ads landing at the bottom of the AI Overview box. The overview box was already a massive, screen-filling box, and ads make it even longer, pushing what’s left of the web results even further down the page. Google’s demo shows the ads at the bottom of the overview box, and you have to scroll down to see them.
Google’s ad placement will surely be changed and tweaked a million times in the future, and Google mentions that “in early testing, we’ve heard that people find the ads appearing above and below the AI-generated overview helpful.” Leaving aside the unique perspective that ads are “helpful,” there’s your confirmation of the usual above-the-fold ad placement.
For now, AI Overviews are rolling out to everyone in the US, and Google says ads will start appearing in the overview box “soon.” Existing Google ad customers don’t have to do anything to get ads in the Overview box; just keep spending, and Google will take care of it.
Enlarge/ The Humane AI Pin. It has a magnetic back, so it sticks to your clothing like a name tag.
Humane
The wearable startup Humane, makers of the bizarre Humane AI Pin, is already looking for the exit. Bloomberg reports the company is seeking a sale after its first and only product launch was a big flop. Despite seemingly having nothing else in the pipeline and the AI Pin being dead on arrival, Bloomberg reports the company is “seeking a price of between $750 million and $1 billion in a sale.” Humane was founded by two ex-Apple employees, Imran Chaudhri and Bethany Bongiorno, in 2018 and has raised $230 million from some big-name investors like OpenAI CEO Sam Altman.
The Humane AI Pin immediately seemed like an idea that only made sense in a VC pitch room. The device is a wearable voice command box and camera that you magnetically clip onto a shirt, sort of like a Star Trek communicator. It wanted to replace your smartphone yet had no traditional display, and the company bragged in the launch video: “We don’t do apps.” That means you’re left with mostly voice commands for whatever the voice command system can process. You could press on the front and ask a question. The camera could also be involved in a “what’s this thing?” capacity.
While there was no onboard display, it did have a one-color 720p laser projection system that would project onto your hand. The UI looked just like a smartwatch, and you controlled it with the same hand you’re using as a projection screen. You could tilt your palm around to select something and tap your fingers together to confirm, all the while distorting and moving the “display” being projected onto your hand. The smartwatch-like UI raises the question: “Why not just wear a smartwatch instead?” Then you’d have real apps, a real display, a less-weird form factor, better input, and better voice commands, and it would probably cost less. Oh, yeah, about that price: The Humane AI Pin was $700 plus a $24-a-month subscription fee, while an Apple Watch Series 9 is $400.
Besides all those “on-paper” problems, the device was also universally panned once it landed in the hands of reviewers. The device comes in two halves, with a front processing unit and a back battery, and the side clipped together magnetically with your shirt in the middle. It turns out a shirt is not a great support substrate for the rather heavy device, and it drags down a lot of lighter clothes. Like all projector-based displays, the laser projector does not work well outside of a dark room. The voice response time is really slow, and the device is warm all the time, which is an odd sensation when it’s pressed against your chest. The battery life is between two and four hours. It can’t do a lot of basic things like set an alarm or timer. Review conclusions range from The Verge’s “not even close” to Marques Brownlee’s “the worst product I’ve ever reviewed.”
No one knows what sales were like for the company, but the AI Pin only started shipping in April. To already have the founders running for the exits a single month after launch sounds pretty dire. It’s hard to imagine a worse timeline of events and hard to imagine anyone paying $750 million for a company that seems to be swirling the drain. Don’t be surprised if history places Humane on the list of “biggest tech startup flops ever” alongside the likes of Juicero and Ouya.
The new headphones look just like earlier leaks showed.
Sonos
Here’s a marketing render of the headphones, showing the physical buttons.
Sonos
And here’s the other side.
Sonos
A view inside the cups.
Sonos
A side view.
Sonos
After months of rumors and leaks, audio brand Sonos has announced and revealed its first foray into personal audio with the Sonos Ace, pricey wireless over-ear headphones that compete with the likes of Apple’s AirPods Max and Sony’s popular WH-1000XM5.
The Bluetooth 5.4 headphones were shown to select press outlets in New York this week. It’s too early to judge their sound quality, but they’re priced at the high end, and Sonos has a good reputation on that front.
Each cup has a 40 mm driver, and there are a total of eight microphones for noise control. Notably, the headphones weigh less than Apple’s AirPods Max.
Like competing pairs, they have high-end features like effective active noise cancelling and aware modes, Dolby Atmos spatial audio, and head tracking. The killer feature is for users who are already using Sonos’ other products in their home theaters: you can quickly switch from playing audio on the Sonos Arc soundbar to the headphones and back. That works for any audio from your TV, including set-top boxes or game consoles.
It’s a bit like how Apple’s AirPods Max work with the Apple TV set-top-boxes. Support for other Sonos soundbars like the second-generation beam is coming later this year.
Additionally, the Ace will get a new feature called “TrueCinema” that leverages your Sonos speakers’ ability to create a 3D map of the room in order to simulate the acoustics of your own space when wearing the headphones and using spatial audio, in theory making it sound even more like you’re just listening on a normal in-room surround system. That feature is also coming later in the year, though.
Of course, the timing for this announcement couldn’t be worse for Sonos. The company is currently tangled up in a consumer backlash after it updated its mobile app but left out several features from the previous version, including accessibility options.
The app update was intended primarily to make it easier to get in and out of the app and to do basic tasks like adjust the volume without waiting on screens to load or taking too many steps—and it succeeds at that, which is long overdue. But it doesn’t have all the edge case features its predecessor does, and Sonos is playing damage control with an angry subset of its normally loyal userbase.
For the Ace, the app is needed to do things like adjust EQ and some other special features, but it’s not required for basic listening tasks like adjusting volume or noise cancellation settings. Thankfully, Sonos has opted for physical buttons for those things instead of either touch gestures or an app interface.
The Sonos Ace will release June 5, and it will cost $549.
Enlarge/ A photo of Gordon Bell speaking at the annual PC Forum in Palm Springs, California, March 1989.
Computer pioneer Gordon Bell, who as an early employee of Digital Equipment Corporation (DEC) played a key role in the development of several influential minicomputer systems and also co-founded the first major computer museum, passed away on Friday, according to Bell Labs veteran John Mashey. Mashey announced Bell’s passing in a social media post on Tuesday morning.
“I am very sad to report [the] death May 17 at age 89 of Gordon Bell, famous computer pioneer, a founder of Computer Museum in Boston, and a force behind the @ComputerHistory here in Silicon Valley, and good friend since the 1980s,” wrote Mashey in his announcement. “He succumbed to aspiration pneumonia in Coronado, CA.”
Bell was a pivotal figure in the history of computing and a notable champion of tech history, having founded Boston’s Computer Museum in 1979 that later became the heart of Computer History Museum in Mountain View, with his wife Gwen Bell. He was also the namesake of the ACM’s prestigious Gordon Bell Prize, created to spur innovations in parallel processing.
Born in 1934 in Kirksville, Missouri, Gordon Bell earned degrees in electrical engineering from MIT before being recruited in 1960 by DEC founders Ken Olsen and Harlan Anderson. As the second computer engineer hired at DEC, Bell worked on various components for the PDP-1 system, including floating-point subroutines, tape controllers, and a drum controller.
Bell also invented the first UART (Universal Asynchronous Receiver-Transmitter) for serial communication during his time at DEC. He went on to architect several influential DEC systems, including the PDP-4 and PDP-6. In the 1970s, he played a key role in overseeing the aforementioned VAX minicomputer line as the engineering manager, with Bill Strecker serving as the primary architect for the VAX architecture.
In 1995, Bell joined Microsoft Research where he studied telepresence technologies and served as the subject of the MyLifeBits life-logging project. The initiative aimed to realize Vannevar Bush’s vision of a system that could store all the documents, photos, and audio a person experienced in their lifetime.
Bell was elected to the National Academy of Engineering, National Academy of Sciences, and American Academy of Arts and Sciences. He received the National Medal of Technology from President George H.W. Bush in 1991 and the IEEE’s John von Neumann medal in 1992.
“He was immeasurably helpful”
As news of Bell’s passing spread on social media Tuesday, industry veterans began sharing their memories and condolences. Former Microsoft CTO Ray Ozzie wrote, “I can’t adequately describe how much I loved Gordon and respected what he did for the industry. As a kid I first ran into him at Digital (I was then at DG) when he and Dave were working on VAX. So brilliant, so calm, so very upbeat and optimistic about what the future might hold.”
Ozzie also recalled Bell’s role as a helpful mentor. “The number of times Gordon and I met while at Microsoft – acting as a sounding board, helping me through challenges I was facing – is uncountable,” he wrote.
Former Windows VP Steven Sinofsky also paid tribute to Bell on X, writing, “He was immeasurably helpful at Microsoft where he was a founding advisor and later full time leader in Microsoft Research. He advised and supported countless researchers, projects, and product teams. He was always supportive and insightful beyond words. He never hesitated to provide insights and a few sparks at so many of the offsites that were so important to the evolution of Microsoft.”
“His memory is a blessing to so many,” wrote Sinofsky in his tweet memorializing Bell. “His impact on all of us in technology will be felt for generations. May he rest in peace.”
Enlarge/ Comcast/Xfinity’s new bundle of streaming services harkens back to a much earlier era.
Getty Images
Disaggregation is so 2010s, so Comcast, facing intense pressure from streaming services, is bringing back the old bundle-it-up playbook. Its previously announced bundle of Netflix, Peacock, and Apple TV+, only to Comcast/Xfinity cable or broadband subscribers, will cost $15 per month. It’s a big discount on paper, but the fine print needs reading.
The “StreamSaver” bundle is considered a “companion to broadband,” Comcast’s CEO David Watson said at a conference today, according to Reuters. It cuts more than 30 percent off the separate price of certain tiers of each service and can be bundled with Comcast’s own “NOW TV,” which has 40 other cable channels streaming. The service is due out May 29 in the US.
Take note that Comcast’s bundle gives you Netflix’s “Standard with ads” plan (which also locks you in at “Full HD” resolution and two devices), Peacock’s “Premium” (which also has ads), and Apple TV+, which has made some recent moves toward an advertising infusion. The things that people liked about streaming—being able to pick and choose TV and movie catalogs, pay to avoid advertisements, and not be beholden to their cable company for entertainment—are effectively countered by StreamSaver. The lines get blurrier, and the prices go up.
If you were already set on paying for the cheapest versions of each service and don’t mind not being able to cancel any one of them once you’re tired of it, $15 is indeed a savings. Doing the math earlier this month, Ars’ Scharon Harding totaled up all three networks at $39.47 per month with no advertising, or $24.97 per month with ads.
Tacking streaming services onto your Comcast subscription would help the company out, as would signing up, especially for StreamSaver. Comcast lost nearly 500,000 cable TV subscribers in Q1 2024, down to 13.6 million subscribers, compared to 16.1 million at the end of 2022. Peacock, the streaming service it owns, has not made money since its 2020 launch and lost $2.7 billion in 2023.
It’s unclear how much life is left in the 4-year-old Nest Audio or 8-year-old Google Home speakers, but Google is at least bringing back a feature it stripped away from users after losing a legal case. In 2022, Google lost a patent case brought by Sonos, and rather than pay a licensing fee, Google reached into customer homes and removed the ability to control speaker volume as a group. Some of Sonos’ patent wins were thrown out in October 2023, and now Android Authority’s Mishaal Rahman reports that the feature is back in Android 15 Beta 2.
Google’s “group speaker volume” feature is a fairly simple idea. Several Google Home/Nest Audio speakers can work together to seamlessly play music throughout your entire house, using onboard microphones to fix tricky multi-speaker issues like syncing the audio delay. When you’re casting from your phone to a bunch of speakers, it would make sense that you want them all at the same volume instead of one being screaming loud and one being very quiet. While casting, the phone’s volume button would control a unified volume bar for all active speakers. When Google killed the feature, the only option for controlling speaker volume from your phone became opening the app and adjusting a slider for each speaker.
Sonos and Google’s history with connected speakers has been a contentious one. Sonos’ side of the story is that Google got an inside look at its operations in 2013 as part of a sales pitch to bring Google Play Music support to Sonos speakers. Three years later, Google launched its first smart speaker. Sonos claims Google used that access to “blatantly and knowingly” copy Sonos’ features for the Google Home speaker line. Google says it developed its smart speaker features independently of Sonos, and for some of Sonos’ patents, it had the features shipped to consumers years before Sonos filed for a patent. Some of Sonos’ patents were overturned because they were filed in 2019, after everyone had already released all of this smart speaker stuff to market.
After Google’s October 2023 victory, the company promised users would “once again be able to seamlessly group and integrate Google smart speakers.” Android 15’s typical release date would mean Google takes a full year to make good on that promise, but at least it now seems like the feature will be back at some point soon.
Enlarge/ The Qualcomm Snapdragon Dev Kit for Windows fits a Snapdragon X Elite and 32GB of RAM into an $899 mini desktop.
Qualcomm
Microsoft and Qualcomm are both making a concerted effort to make Windows-on-Arm happen after years of slow progress and false starts. One thing the companies have done to get software developers on board is to offer mini PC developer kits, which can be connected to a software developer’s normal multi-monitor setup and doesn’t require the same cash outlay as an equivalently specced Surface tablet or laptop.
Qualcomm has announced the Snapdragon Dev Kit for Windows, a small black plastic mini PC with the same internal hardware as the new wave of Copilot+ PCs with Snapdragon X Plus and Snapdragon X Elite processors in them. The box is fairly generously specced, with a slightly faster-than-normal version of the Snapdragon X Elite that can boost up to 4.3 GHz, 32GB of RAM, and a 512GB NVMe SSD.
Unlike the Windows Dev Kit 2023, which appeared to be a repurposed Surface Pro 9 motherboard thrown into a black plastic box, the Snapdragon Dev Kit appears to be purpose-built. It has a single USB-C port on the front and two USB-C ports, an HDMI port, two USB-A ports, a headphone/speaker jack, and an Ethernet port in the back. This isn’t an overwhelming complement of ports, but it’s in line with what Apple offers in the Mac mini.
Perhaps most importantly for developers hoping to play with Microsoft’s new wave of AI-accelerated features and development tools, the Snapdragon Dev Kit includes the same NPU as all the Copilot+ devices announced yesterday. Qualcomm says the NPU is capable of 45 trillion operations per second (TOPS), a bit above the 40 TOPS that Microsoft has defined as the floor for Copilot+ PCs; this requirement means that no current-generation Intel and AMD laptops and desktops qualify for the label. x86 processors with more capable NPUs should arrive sometime this fall.
Enlarge/ The back of the box has two more USB-C ports, plus USB-A, HDMI, Ethernet, and audio. There’s a dedicated power jack, so you probably won’t be able to power this from a USB-C charger or monitor.
Qualcomm
The bad news is that this kit will run you $899, $300 more than the Windows Dev Kit 2023 (which was released in 2022). It’s also $680 more than the old Snapdragon 7c-based ECS LIVA QC710, the first Arm developer box that Microsoft offered. Though that model was dramatically under-specced, it does seem like there’s room to offer a cheaper box (maybe with a Snapdragon X Plus and 16GB of RAM) to developers or users who still want to experiment with a Copilot+-capable system but don’t want to drop nearly $1,000 on a desktop.
Given that a Surface Laptop with a Snapdragon X Elite chip and 32GB of RAM will run you at least $2,000, the Snapdragon Dev Kit is still a better deal if you plan to use it primarily as a testbed or a general-purpose desktop. You can sign up to preorder the box now, and it begins shipping on June 18.
Buried under the news from Google I/O this week is one of Google Cloud’s biggest blunders ever: Google’s Amazon Web Services competitor accidentally deleted a giant customer account for no reason. UniSuper, an Australian pension fund that manages $135 billion worth of funds and has 647,000 members, had its entire account wiped out at Google Cloud, including all its backups that were stored on the service. UniSuper thankfully had some backups with a different provider and was able to recover its data, but according to UniSuper’s incident log, downtime started May 2, and a full restoration of services didn’t happen until May 15.
UniSuper’s website is now full of must-read admin nightmare fuel about how this all happened. First is a wild page posted on May 8 titled “A joint statement from UniSuper CEO Peter Chun, and Google Cloud CEO, Thomas Kurian.” This statement reads, “Google Cloud CEO, Thomas Kurian has confirmed that the disruption arose from an unprecedented sequence of events whereby an inadvertent misconfiguration during provisioning of UniSuper’s Private Cloud services ultimately resulted in the deletion of UniSuper’s Private Cloud subscription. This is an isolated, ‘one-of-a-kind occurrence’ that has never before occurred with any of Google Cloud’s clients globally. This should not have happened. Google Cloud has identified the events that led to this disruption and taken measures to ensure this does not happen again.”
In the next section, titled “Why did the outage last so long?” the joint statement says, “UniSuper had duplication in two geographies as a protection against outages and loss. However, when the deletion of UniSuper’s Private Cloud subscription occurred, it caused deletion across both of these geographies.” Every cloud service keeps full backups, which you would presume are meant for worst-case scenarios. Imagine some hacker takes over your server or the building your data is inside of collapses, or something like that. But no, the actual worst-case scenario is “Google deletes your account,” which means all those backups are gone, too. Google Cloud is supposed to have safeguards that don’t allow account deletion, but none of them worked apparently, and the only option was a restore from a separate cloud provider (shoutout to the hero at UniSuper who chose a multi-cloud solution).
UniSuper is an Australian “superannuation fund“—the US equivalent would be a 401(k). It’s a retirement fund that employers pay into as part of an employee paycheck; in Australia, some amount of superfund payment is required by law for all employed people. Managing $135 billion worth of funds makes UniSuper a big enough company that, if something goes wrong, it gets the Google Cloud CEO on the phone instead of customer service.
A June 2023 press release touted UniSuper’s big cloud migration to Google, with Sam Cooper, UniSuper’s Head of Architecture, saying, “With Google Cloud VMware Engine, migrating to the cloud is streamlined and extremely easy. It’s all about efficiencies that help us deliver highly competitive fees for our members.”
The many stakeholders in the service meant service restoration wasn’t just about restoring backups but also processing all the requests and payments that still needed to happen during the two weeks of downtime.
Enlarge/ This is essentially the kind of water heater the author has hooked up, minus the Wi-Fi module that led him down a rabbit hole. Also, not 140-degrees F—yikes.
Getty Images
The hot water took too long to come out of the tap. That is what I was trying to solve. I did not intend to discover that, for a while there, water heaters like mine may have been open to anybody. That, with some API tinkering and an email address, a bad actor could possibly set its temperature or make it run constantly. That’s just how it happened.
Let’s take a step back. My wife and I moved into a new home last year. It had a Rinnai tankless water heater tucked into a utility closet in the garage. The builder and home inspector didn’t say much about it, just to run a yearly cleaning cycle on it.
Because it doesn’t keep a big tank of water heated and ready to be delivered to any house tap, tankless water heaters save energy—up to 34 percent, according to the Department of Energy. But they’re also, by default, slower. Opening a tap triggers the exchanger, heats up the water (with natural gas, in my case), and the device has to push it through the line to where it’s needed.
That led to me routinely holding my hand under cold water in the sink or shower, waiting longer than felt right for reasonably warm water to appear. I understood the water-for-energy trade-off I was making. But the setup wasted time, in addition to potable water, however plentiful and relatively cheap it was. It just irked me.
Little did I know the solution was just around the corner.
Hot water hotspot
Attention!
Kevin Purdy
Nothing’ll happen. Just touch it. It’s what you wanna do. It’s there for you to touch.
Kevin Purdy
The Rinnai Central app. It does this “Control failed” bit quite often.
Rinnai
I mean that literally. When I went into the utility closet to shut off the hose bibbs for winter, I noticed a plastic bag magnetically stuck to the back side of the water heater. “Attention! The Control-R Wi-Fi Module must be installed for recirculation to operate,” read the intense yellow warning label. The water heater would not “recirculate” without it, it noted.
Recirculation means that the heater would start pulling water and heating it on demand, rather than waiting for enough negative pressure from the pipes. To trigger this, Rinnai offered smartphone apps that could connect through its servers to the module.
I found the manual, unplugged the water heater, and opened it up. The tone of the language inside (“DO NOT TOUCH,” unless you are “a properly trained technician”) did not match that of the can-do manual (“get the most from your new module”). But, having read the manual and slotted little beige nubs before, I felt trained and technical. I installed the device, went through the typical “Connect your phone to this weirdly named hotspot” process, and—it worked.
I now had an app that could start recirculation. I could get my shower hot while still in bed, or get started on the dinner dishes from the couch. And yet pulling out my phone whenever I wanted hot water felt like trading one inconvenience for another.
It’s amazing, and a little sad, to think that something created in 1989 that changed how people used and viewed the then-nascent Internet had nearly vanished by 2024.
Nearly, that is, because the dogged researchers and enthusiasts at The Serial Port channel on YouTube have found what is likely the last existing copy of Archie. Archie, first crafted by Alan Emtage while a student at McGill University in Montreal, Quebec, allowed for the searching of various “anonymous” FTP servers around what was then a very small web of universities, researchers, and government and military nodes. It was groundbreaking; it was the first echo of the “anything, anywhere” Internet to come. And when The Serial Port went looking, it very much did not exist.
The Serial Port’s journey from wondering where the last Archie server was to hosting its own.
While Archie would eventually be supplanted by Gopher, web portals, and search engines, it remains a useful way to index FTP sites and certainly should be preserved. The Serial Port did this, and the road to get there is remarkable and intriguing. You are best off watching the video of their rescue, along with its explanatory preamble. But I present here some notable bits of the tale, perhaps to tempt you into digging further.
The Serial Port notes the general loss of the Internet’s FTP era, including the recent shutdown of the Hobbes OS/2 Archive. Emtage, interviewed at length by the team, sent a tape copy of Archie to the Computer History Museum in Mountain View, California, but it was unrecoverable. Emtage’s company, Bunyip Information Systems, last sold version 3.5 of Archie’s server software for $6,000 in the mid-1990s (almost $12,000 today), and yet you can’t find it anywhere on the web. The Internet Archive wasn’t really running until 1996, just as Archie was fading from the web and, likely, memory.
The Serial Port team works dozens and dozens of resources to find a working copy of Archie’s code, including the Internet Old Farts Club on Facebook. I won’t give away the surprising source of their victory, but cheers (or na zdrowie) to the folks who keep old things running for everyone’s knowledge.
Kevin Purdy
Not only did The Serial Code rescue the last working version of Archie (seemingly a 3.5 beta), but they posted its docs and now run an actual Archie server on an emulated Sun SPARCstation 5. It’s currently indexing its own mirror of the Hobbes archive, along with the FTP sites for FreeBSD, Adobe, and D Bit emulation. Searching for “word” in Archie found me a bunch of files, including the classic “Antiword” app and password managers and generators for OS/2.
Emtage, who would later help define the Uniform Resource Locator (URL) standard, gave his blessing to The Serial Port’s efforts to recapture and preserve the code of Archie’s server. It’s a happy ending to a story about archiving the early Internet in a way that’s relevant to today, with hopefully more to come.
Intel this week announced new Thunderbolt software made for connecting two PCs. Thunderbolt Share will require Intel-licensed hardware and is looking to make it simpler to do things like transferring large files from one PC to another or working with two systems simultaneously.
For example, you could use a Thunderbolt cable to connect one laptop to another and then configure the system so that your keyboard, mouse, and monitor work with both computers. Thunderbolt Share also enables dragging and dropping and syncing files between computers.
The app has similar functionality to a KVM switch or apps like PCmover, Logitech Flow, or macOS’ File Sharing and Screen Sharing, which enable wireless file sharing. But Thunderbolt Share comes with Intel-backed Thunderbolt 4 or Thunderbolt 5 speeds (depending on the hardware) and some critical requirements.
In a press briefing, Jason Ziller, VP and GM of Intel’s Client Connectivity Division, said that the speeds would vary by what the user is doing.
“It’s hard to put a number on it,” he said. “But I’d say, generally speaking, probably expect to see around 20 gigabits per second… That’s on a Thunderbolt 4 on a 40 gig link. And then we’ll see higher bandwidth on Thunderbolt 5 [with an] 80 gig link.”
You could use Thunderbolt Share to connect a laptop to a desktop so they can share a monitor, mouse, and keyboard, for example. The systems could also connect via a Thunderbolt dock or Thunderbolt monitor. Ziller told the press that the feature could support FHD screen mirroring at up to 60 frames per second (fps), and higher resolutions would result in lower frame rates.
Per Ziller, the feature could pull some CPU and GPU resources depending on the workload and hardware involved. Full video mirroring, for example, would be a more taxing task. Ziller said.
Thunderbolt Share requires Windows 10 or newer to work, but Intel is “exploring” addition OS support for the future, Ziller told the press.
New hardware required
You might be thinking, “Great! I have a Thunderbolt 4 desktop and laptop I’d love to connect right now.” But no hardware you own will officially support Thunderbolt Share, as it requires Intel licensing, which will cost OEMs an extra fee. That means you’ll need a new computer or dock, which Intel says will start releasing this year. Thunderbolt Share will not be part of the Thunderbolt 5 spec, either.
When Ars Technica asked about this limitation, Intel spokesperson Tom Hannaford said, “We focused on partnering with the OEMs to test, validate, and provide support to ensure all new Thunderbolt Share-enabled PCs and accessories meet the performance and quality standards that users expect with Thunderbolt technology. Working with our OEM partners in this way to bring Thunderbolt Share to market will ensure the best possible multi-PC experience for creators, gamers, consumers, and businesses.”
Partners announced this week include Acer, Lenovo, MSI, Razer, Belkin, Kensington, and Plugable, and Intel says there will be more.
“Thunderbolt Share is a more advanced experience than what the baseline Thunderbolt spec should require,” Hannaford said. “That’s why we’re offering it as a value-add feature that OEMs can license for supported hardware going forward rather than requiring they license it as part of the base Thunderbolt spec.”
The Verge reported that Thunderbolt Share “doesn’t strictly require a Thunderbolt-certified computer” or Intel CPU. Ziller told the publication that USB4 and Thunderbolt 3 connections “may work, we just really don’t guarantee it; we won’t be providing support for it.”
Intel’s portrayal of Thunderbolt Share as something that needs rigid testing aligns with the company’s general approach to Thunderbolt. Still, I was able to use a preproduction version of the app without licensed hardware. Using a Thunderbolt 4 cable, the app seemed to work normally, and I moved a 1GB folder with Word documents and some images in about a minute and 15 seconds. Your experience may vary, though. Further, some Macs can link up over a Thunderbolt cable and share files and screens without licensing from Intel.
The test version of Thunderbolt Share is temporary, though. Those who want to use the officially supported final version will have to wait until the app’s release in June. You’ll also need a licensed third-party PC or dock to become available.
Enlarge/ The San Francisco 49ers’ star quarterback Brock Purdy celebrates during a blowout 35-7 win over the Tom Brady-led Buccaneers.
Getty Images/Thearon W. Henderson
Hey, football fans! You’re already watching the NFL on CBS, NBC, Fox, ABC, ESPN, ESPN Plus, Peacock, Amazon Prime Video, NFL Network, and YouTube TV, right? Well, get ready for one more: Netflix! The biggest streaming provider that wasn’t showing NFL games is now jumping into the pile. The NFL and Netflix have signed a three-year deal that will put exclusive Christmas games on the streaming service.
The first Netflix Christmas games will be this season, on December 25, 2024, (that’s a Wednesday, by the way). Netflix will get two Christmas games this year, with exact times and teams to be announced later tonight at the NFL’s live schedule unveiling extravaganza (even the schedule is an event now). The NFL says 2025 and 2026 will see “at least one” game on the service each Christmas. The exact terms of the deal were not disclosed.
In the quickly changing landscape of TV, the NFL has long been one of the few things left that is still appointment television. Of the top 100 highest-rated US TV broadcasts in 2023, 93 percent of them were NFL games. In the hyper-fragmented world of streaming, landing a few exclusive NFL games is a great way to hook people into your service. NBC’s exclusive Peacock playoff game brought in 23 million viewers last year. And even if that was a bit low by NFL standards, NBC called it “the most streamed event ever in US history” and “a milestone moment in media and sports history.” You might think NFL fans would immediately cancel after the final kneel-down, but one study showed a shocking 71 percent of users that signed up for the NFL game were still on Peacock seven weeks later.
Netflix has been dipping its toe into the NFL content stream with special reality-style documentaries like Quarterback and the upcoming Receiver, which star current NFL players, but this will be the first time the streamer will air live football. With NFL Sunday Ticket on YouTube TV and Thursday Night Football games on Amazon Prime, the NFL is moving online more than ever. In a few years, things will get even wilder: In 2029, the NFL can cancel all the TV deals at the same time if it wants. That would lead to an unprecedented bidding war among all the TV and streaming providers and would upend the entire NFL content world.
